. Therefore, you can go to a single page checkout (see all the steps that must be completed at one time) or provide progress indicators. Emphasize security – online shoppers often worry about information theft. As a result, your job is to make them feel at ease. This can be achieved by using trust stamps, social evidence, and https\/ssl. Make mobile friendlier – more than half of the traffic comes from mobile devices. Mobile users need special support to make checkout suitable for them. This includes the use of basic tools to enter information (such as the year of birth selection wheel or the credit card number numeric keypad) and the credit card scanning function. 3. highlight the offers and support options. In order to improve the possibility of customers’ payment, please provide products that make customers’ lives easier. For example, free shipping and returns. The
In this way, they can play a final role in determining whether they are really willing to buy. Other examples include links to privacy policies, shipping details, FAQs, return policies, and more. You can also consider the real-time chat option. If the customer has a pre-sales problem, it can be solved immediately with the contact person. In order to make it inconvenient for people to chat in real time, please tell me the phone number or email address. In addition, you can display relevant information, such as the order number, for sending to a support representative. 4. make things simple. Friction is the enemy of sales. The more difficult the payment process is, the less likely the customer is to complete it. For this reason, when designing the payment page, one of the key points is to simplify as much as possible. The
How did you do it? Here are some ideas: Delete or minimize headers and footers – regular headers and footers can distract customers from what you want to do, so delete them. In addition, please see what other interference factors can be eliminated. Allow customers to use billing addresses when shipping – because no one wants to enter the same information twice. Use data validation and autocomplete – I get annoyed if you find an item that you entered incorrectly after trying to complete the purchase. You can also allow form fields to be automatically populated for quick checkout. Quick checkout, one click purchase – this is especially suitable for repeat customers who log in to use information. Hey, if you run on Amazon, why can’t you? Save information on payment – if the customer presses the back button in the browser to add more information to the cart, the worst case scenario is to have the customer re-enter all the information. Offer a variety of payment options – the greater the possibility, the more people can complete the purchase. Start with major providers such as credit cards and PayPal, but also mention the small businesses you allow. You can also use adyen and others to automatically display the most popular payment solutions in specific locations. Remember, you want to make it as easy for customers to use as possible. If they are too impatient with your check-out page, they will have no scruples about your competitors. The
5. it is very important to show customers what is in the shopping cart before checkout. However, how to convey this information is also important. If it is a monotonous and text only list of SKUs or product numbers, it may not be very helpful. Instead, please provide all the details necessary to ensure that the correct choice is made. This means not only the image, but also details such as size, color, and other deformations. Through it, customers can confirm whether the order is correct. In addition, if they find something wrong, please allow them to change it at any time.
