A successful store owner may have multiple channels to connect with customers. This multi platform approach is critical to the success of e-commerce. However, without a connection point, customers may actually experience a bad experience on multiple platforms! Fortunately, you can transform separated multi-channel shopping into a seamless single channel experience. If you start thinking in a more integrated way, you can communicate a consistent and effective brand message and promote sales in all channels. In this post, we will discuss what the omni channel experience is and why so many store owners accept the omni channel experience as the future of multi-channel shopping. Then, we will tell you how to provide customers with a more harmonious shopping experience. Let’s go! The
Introduction to multi-channel experience most retail enterprises operate in multiple channels. In a single business, it is not uncommon to operate traditional physical stores, e-commerce websites, mobile applications and social media pages. However, not all retail enterprises have joined the point to integrate all these threads into a seamless single channel experience. Achieving single channel success means extending the customer experience at all touchpoints. For example, if a customer adds items to a shopping cart in a desktop browser, they must be able to complete the payment process in the store’s mobile application. The
It is easy to focus on the digital aspects of the business, but the best omny channel experience blurs the line between online shopping and offline shopping. For example, if a customer orders a product online, they can choose to deliver it to their home or pick it up at the store. With the single channel approach, you will have exactly the same experience regardless of the platform your customers use. This consistency may help improve conversion rates. Why provide all channel shopping? The abandonment rate of shopping cart is a big problem for retail enterprises. 69% of customers cannot complete the payment process. Regardless of the platform used by customers, single channel shopping can keep the same goods in customers’ shopping carts, thus helping to reduce the abandonment rate of these shopping carts. The
You can also initiate a single aisle cart recovery activity. For example, an automated discard cart workflow for shoppers can be set up on multiple platforms. This may include sending email and SMS notifications and posting the right product on social media sites such as Facebook. This can provide additional push for customers to complete the purchase. There is also evidence that customers like to visit Omni channel. In 2017, Harvard Business Review found that 73% of customers have used multiple channels during shopping. The
Nielseniq research shows that omny channel shopping increased by 50% in 2020. All this implies that modern consumers expect the experience of Omni channel. If this expectation is not met, visitors can perform business elsewhere. As an online retail enterprise, you naturally want to promote products in as many channels as possible. However, it is important to use time wisely. Building and maintaining a sense of presence on multiple platforms requires time and effort. Busy store owners may need to specify the priority of the platform where customers spend most of their time. Because only in this way can we get the highest return on investment (ROI). To help identify these platforms, you can use tools such as Google Analytics to investigate potential customers and their behavior. The
Methods of providing single channel experience (4 methods) selling products in multiple channels is a good way to guide conversion and improve revenue. But if you really want to surprise modern consumers, consistency is the key. Fully integrated oni helps achieve this
There are 4 tips to help you create a channel experience. 1. consider using headris CMS. If the user experience is smooth, customers will instinctively know how to interact with the store, regardless of the platform. This is required to guide the transformation. Although you can spend time manually reproducing the same experience on multiple platforms, it will be a time-consuming and disappointing process. Even if full consistency is achieved, the time and effort must be continuously invested to keep these channels synchronized. The
With hearis CMS (content management system), you can provide a consistent experience with minimal effort. Delete the CMS header (front end) from the host (back end) as part of the header lease setup. You can then request access to the content over the network. This allows the same back-end data to be used in multiple contexts, such as Spa (single page application) or mobile applications. If you select the title setting, you can create content once and then publish it to multiple platforms. Since there is a single source of information, changes to the store are automatically applied to all channels. For example, after adding a new product to the catalog, customers can purchase the item whether they access the store from the desktop or through a mobile application. The
Word press has a built-in rest (representative state transfer) API that provides JSON format data. This makes it easy for WordPress to push and import data. Therefore, this platform is a wise choice for the headset CMS. Alternatively, if you build your site using the popular woocommerce platform, you can access the woocommerce rest API. It is not always easy to start headris WordPress. But fronty, Gatsby, next. JS and other development frameworks are very simple. The
2. online purchase, providing store receipt (bopis) service, online purchase and store transfer (bopis) are the methods for customers to avoid distribution costs and long distribution time. This popular retail strategy can combine the convenience of online shopping with the immediacy of direct door-to-door pick-up and drop off, and become a secret weapon. 63% of American consumers are interested in bopis, which may become a valuable additional element of Omni’s channel strategy. If I use woocommerce, I am glad to know that the platform supports ready to use bopis. However, woocommerce’s built-in bopis is limited to a single location. If you want customers to choose a distribution center, location or pick-up location, it is recommended to invest in local pickup plus. In addition, this additional feature allows shoppers to select a predetermined pick-up slot, eliminating waiting times and further improving the customer experience. The
3. customers who accept offline settlement can also accept offline settlement when they receive goods in the store. If you do not like using online payment gateways such as PayPal, or you cannot access electronic payment methods such as credit cards or debit cards, you will like this option. It can also be used as a method to accept orders from shipowners without having to settle offline immediately. For example, you can fill in the waiting list of holiday toys that must exist. You can also combine this advance ordering feature with special offers to further boost sales. For example, if a customer orders a specific item in advance, a discount can be offered. The
Woocommerce supports instant offline payment. To enable this feature, go to woocommerce> Settings > payment. Male then find the cash on delivery option and push the slider provided with it to the open position. You can now click the settings button.
In a later screen, select the following check box: use cash for delivery: if a androg message is displayed, enter information about how to process direct payments, and then select save changes. The store is now set to accept offline payments. 4. provide cross channel customer support. Excellent customer support helps to ensure subsequent purchases and turn one-time shoppers into loyal customers. There is also evidence that customers will spend an average of 140% more after gaining positive experience. If you operate in multiple channels, you must be ready to provide customer support in the right place. This may mean providing support via email, ticketing systems, live chat, or communicating directly with customers over the phone. Some customers can also access support via social media. Some of the world’s largest brands have special accounts to answer consumer questions. After setting up these support channels, it is very important to ensure easy access. This means confirming that contact details are clearly visible, such as a dedicated support or consulting page. If a real-time chat or chat robot is provided, this window can be automatically displayed immediately after the customer arrives at the website. This allows visitors to access the support without having to browse the menu or click a single button. Conclusion successful store owners naturally want to operate on multiple platforms to increase the reach. But without consistency, this multi-channel approach will actually damage the brand and alienate customers. Let’s quickly summarize how to upgrade from multi-channel shopping to a real single channel experience. Consider using the headlis content management system. Purchase online and provide bopis service. Accept offline payments. Cross channel customer support. Do you have any questions? Please let us know in the comments section below!
