Optimizing online stores based on search engines is very important to promote sales. However, these platforms often introduce new ranking criteria. Recently, Google announced that the new core web vitals plan will become one of the methods for content indexing and returning to users. Fortunately, there are already tools available to help you meet these new requirements. The jetpack boost plug-in is designed for core web vitals metric and has a simple one click configuration process. The
In this article, we will learn why optimizing core web vitals can be the key to ensuring competitive advantage. Then, let’s take a look at how to set up jetpack boost and what happens behind the activation of each module. Jump in! Introduction to Google’s core web vital (and important reasons) more than 50% of the entire web traffic comes from natural search, so search engine optimization (SEO) is very important for all websites. But it is particularly important on e-commerce websites. In most stores, more than 40% of the revenue comes from organic traffic. The
Search engines use various elements to index and sort content, and provide users with accurate and relevant results. Therefore, platforms such as Google will continue to implement new standards to improve the user experience (UX). The most recent of these is the core web vitals. The core web vitals program measures how users perceive the speed, responsiveness, and visual stability of online stores. In particular, it measures FID (first input delay), LCP (large contentative paint) and CLS (cumulative layout shift) of e-commerce websites. The
FID is the delay between the time the shopper first interacts with the store and the time the browser responds to the interaction. According to Google, our goal should be FID less than 100 milliseconds. In addition, LCP is the time required to render the largest content element on the website. LCP must be loaded within 2.5 seconds to meet Google guidelines. Finally, CLS is an unexpected layout move that can occur during the page load phase. 0 to 1, the ideal measurement value is less than 0.1. The core network life cycle originally scheduled to be launched in May 2021 will now become a ranking element in mid June 2021. However, you will not play a full role in the ranking system until the end of August. The
Optimize core web vitals and improve SEO. There is evidence that less than 15% of websites will pass the core performance evaluation, so this is also the way to gain an advantage in the competition. How to set performance standards for e-commerce sites is very important to set baselines before performing all types of optimization. Evaluating the website before and after taking measures to improve the website can determine the accurate impact of various technologies on the performance of the store. This may help identify actions that provide the greatest benefit to a particular word press e-commerce store and help inform future optimization activities. For example, if delayed image loading is enabled, the site speed will be greatly affected. Other image optimization techniques can be considered. The
You can use tools such as Google pagespeed insights to measure the performance of your site. Male Google also used past actual data to create a special reporting tool for specific core performance indicators to test the performance of the website. You can also use the Chrome user experience report (crux) to measure site performance for key performance indicators. This tool is Google
Provide the Chrome user experience data set launched as an ebigquery public project. Introduction to jetpack boost WordPress website owner to ensure the success of SEO, jetpack team launched jetpack boost plug-in. Although there are many plug-ins that can improve site performance, jetpack boost is designed to specifically help meet all of Google’s core web vitals standards. The
This plug-in is part of the jetpack brand, but does not require a jetpack plug-in. After installing and activating boost, go to jetpack boost> startup from WordPress dashboard. You will be prompted to perform a few simple configuration steps. When the setup process is complete, click jetpack boost on the left menu of the dashboard. The plug-in scans the site and displays the initial score. At the time of writing this article, jetpack boost will implement three optimization techniques, which are encapsulated into separate modules. Each can be enabled individually. The
Male jetpack boost implements relevant optimization technologies for each module and updates the scores provided by the website’s core performance evaluation indicators. A summary of the store performance can be obtained through this value, but in order to obtain more detailed insight, it is recommended to use a third-party tool to test the website before and after activating each module. Using jetpack boost to optimize the e-commerce store (3 key techniques) jetpack boost, you can access three tools to open and close the e-commerce store by clicking the button. These modules are designed as one click solutions, but help to understand exactly what each module does. Let’s take a closer look. The
1. CSS (cascading style sheets) optimized loading CSS (cascading style sheets) is a coding language that tells users how to specify the style of web pages in the browser. This includes specifying text color, image size, and so on. However, CSS is also a resource that prevents rendering. In other words, the browser cannot display the website to the user until the CSS is loaded. \
In addition, the optimize CSS loading module of jetpack boost prevents the CSS file itself from using asynchronous attributes to prevent web page rendering. After updating the theme or jetpack boost, you may need to return to the setup screen and click the regeneration link. This will clear the cache and keep CSS in an optimized state. 2. deferring non essential JavaScript JavaScript is another resource that prevents rendering. Fortunately, there is a delay factor. This instructs the browser to continue building the page while ing JavaScript, but the code will not run until the page is rendered. The
This attribute is useful for JavaScript related to unimportant elements, such as images or videos displayed in non scrolling sections. If the module is active, jetpack boost will run only non essential scripts after the rest of the page is loaded. Using jetpack boost to delay unnecessary JavaScript can reduce page load time. By specifying the code priority that visitors need to start interacting with content, you can greatly improve the detected load time.
. 3. delayed image loading activation on average, images account for nearly 17% of the total weight of web pages. If there are multiple images on the same page, the time required to render the content can be greatly increased. However, browsers usually do not need to load all individual images immediately, especially when they appear in sections that can be viewed without scrolling. Lazy loading is an optimization technique that loads only visible content. The browser delays ing and rendering other images until the user scrolls down to see more. If the site has visual elements, it is recommended to enable deferred loading. However, this technique is especially important if you are used to using high-resolution photos or include multiple images on a page. WordPress 5.5 enables lazy loading by default. If you are running an earlier version of WordPress, it is wise to take advantage of the jetpack boost image optimization and enable the lazy image loading module. Conclusion if Google changes the ranking criteria, the SEO of e-commerce websites may have problems. But if we act quickly, the new core performance evaluation program will play an advantage over our competitors. Jetpack boost provides three best performance enhancements to help you prepare for core web vitals: Optimize CSS loading. Defer non required JavaScript. Enable deferred image loading. Any questions about jetpack boost? Please ask questions in the comments section below!
