Welcome to WMR’s WordPress community podcast press this. Here, host David vogelpohl and guests around the community discuss the biggest problems faced by WordPress developers. The following is a copy of the original recording. David vogelphol: welcome to the press release. I’m David vogelpohl. In WP engine, my role supports the WordPress community. I want to convey the best news of the community through press this every week. I repeat, if you follow me on twitter @wpdavidv, you can subscribe to this story or WMR on iTunes, iHeart radio, spotify. You can the latest episode from FM. In this installment, we will discuss the growth of WordPress product business. We are joined in this dialogue by a person who is very knowledgeable about the welcome coverage of Alex Denning and others. Alex, welcome to press this. The
Alex daining: Thank you, David. It’s good here. Dv: the episode with Mike not long ago is actually one of the best episodes of the season. David made a bet in a company called to convert the agency business into product production. So I’m really happy to be here with you today. Well, if I have a WordPress product business, how can I successfully market, guide the adoption, and actually lead the growth of this business? So I think it’s great to have a conversation here today about the next step in that particular evolution. But before I start, I want to know if Alex can simply tell me the origin of the word printing press. The
Ad: of course. So, like many people in WordPress, my WordPress debate story is long and complex. I first participated in WordPress around 2007 and 2008. I also want to create a WordPress website. Then I was thinking about what to do. And at that time Google had little information about working methods, so I began to write about the work I was doing. I also created a website called WP champ, which still exists today. Do not run. This is very helpful for those who use the WordPress tutorial. One thing led to another. 10 years later, I started multi-agent. I realized that I was a better marketer than a developer. I like to solve marketing problems. Then 10 years or so, after creating a part of WordPress and starting a marketing agency. And yes, I have done it 100% in the past few years. The
Dv:wordpress ellisis focuses on the name of the agency. Ad: Yes, we are ellisis marketing, website, ellipsis. Com. We are a digital marketing agency focusing only on text printing. Dv: I like that focus. The audience and media may have heard that I was running in the past, or they may have heard of it. I run my own organ suppression agency. We are not as focused as thumbnails. I envy its focus. Alex, I’m sure it will give you a lot of great opportunities. How do we view the technology marketing of product business, brand or its business leading business growth. Learn how people view the main types of WordPress product business in plug-ins and other ecosystems The
Ad: so 2020. Word press system in past topics
The main driver of the product is the plug-in, not the greater role, mainly overseas. It has declined in recent years. There are also several types. This is a typewriter. I’m sure the audience knows that power timer recording accounts for about 37% of the Internet. Moreover, it is common for a few people to build plug-ins that provide a large number of playback sizes. If someone encounters a problem and finds a solution, and then releases it as a plug-in, this will be the most common plug-in business type. On Free plug-ins on. Org usually attract attention, which annoys advanced plug-ins. I am a classic way. More and more people see that we are trying to solve and solve specific problems. Look at the WordPress ecosystem and think we need some of it. So we want to enter the WordPress space from the more traditional SaaS background. The
DV: in 2020, most WordPress product businesses will focus on plug-ins. We certainly like the particular type of page builder space for this hybrid approach. If necessary, geneis can also have a complete set of plug-in products in the sea and other places, as well as around the element and Beaver builder blocks. Veda and they seem to be making progress on this class, but as you pointed out, plug-ins seem to be playing a more powerful role there. What do you think of the general, or is that not your area of focus? The
Ad: the page builder solution will build its own community. Yes, that’s Janice. Other optional elements, especially communities. Moreover, they are the same kind of products purchased on a system in the way that people want to work. They will all participate in elementor, becoming a basic Facebook group or anything. Also, yes, I mean, you can use themes and plug-ins. This is a perfect solution. In the next few years, the interesting point is what will happen when there is a block editor, moving to the above, and Mr. uses the page builder function more. If you add this type of silo to the page builder, people will be far away from the core word press. We can move towards it, and I will watch it with interest. Yes, maybe the phone will win at night, but it will be interesting to see what people like elimenthal are doing. The
Dv: yes, there are many episodes about him. It’s really interesting. It’s true that things like the elementor took a long time to build an excellent feature set, and of course the kernel actually began to accommodate block editors. So it will be interesting to see how it has developed. In geneis, we bet on the core Jason. However, other players will be equally interested, so it usually sounds like there is a plug-in business. Consider systems such as geneis, elementor or beaver builder. Then people especially. Although we actually rely on high-end models using org, there are also high-end special plug-ins, as I mentioned, in the context of these WordPress neighboring SAS companies trying to provide value for WordPress. Therefore, you mentioned in particular that many plug-in businesses are like a small team supporting billions of websites. Obviously, these small teams may not have deep benches, or have no direct experience in one field or other fields, not only marketing, but also may be one of them. So what kind of mistakes are common in word pressword press? Word printer products
Sales cases are tricky. Another key point is to let users quickly set up. Therefore, you often check the active installation account. This is also a good number, but a better number is how many active users actually install it and take measures to get value from the plug-in. Therefore, helping people set up is really a good way. With the onboding wizard, you can view plug-ins such as woocommerce. Yes, they have recently reconstructed a good information, that is, this method is a very good thing for you to quickly set up the store, and the B format is also very good. The first form has a very good method that allows users to quickly set up. Dv:geneis world thinks you know Alex, but WP engine acquired studio press in 2018. And after the acquisition, the first thing we do is to start interviewing what you know in the community. They want to wait. And the most demanding one is to set stu hard patch. Therefore, by default, we only need to click once to realize the theme setting function. To install free plug-ins, configure requirements, and help customers, you can perform a variety of tasks to reach the build point faster and ensure impact, adoption, and use. Those products. After introducing the technology and geneis, I did see that we have excellent course setting wizards together with other plug-in businesses that work with rift LMS. This is in sharp contrast to what I will do next, leaving people who are essentially abandoned in the WP manager. Ad: when people think about how to use free plug-ins, few people search for form plug-ins and then install the first four plug-ins. Then try everything and make a quick decision, so the initial experience is very important. What others can help is to capture email addresses as part of the startup process. This is because you have the opportunity to contact the customer again or return to the user. And you can help them start the free version. You also have a mechanism to sell them up to all high-end versions. Dv: I love you. I love you. Alex hopes to have more time to deal with it here. Although I may listen to it again in the future, I really appreciate being with me today. Ad: Thank you very much. It’s really interesting. Dv: great. To learn more about what Alex is doing, use the ellipsis. Visit com or masterwp. View the main WP press release on Co. Thank you all for listening to the press this WordPress community podcast at WMR. This time it is also the host David vogelpohl. I support the WordPress community through my role in WP engine. I like to introduce the best community here every week. Press this
