Welcome to WMR’s WordPress community podcast press this. Here, host David vogelpohl and guests around the community discuss the biggest problems faced by WordPress developers. The following is a copy of the original recording. David vogelpohl: Hello. Welcome to WMR’s WordPress community podcast. Host David vogelpohl. I support the WordPress community through my role in WP engine. And I like to communicate the best performance of the community every week. Click here as a notification. You can follow me on twitter@wpdavidv and subscribe to press this on iTunes and iHeart radio. Or WMR. You can spotify or the latest episode from FM. In this story, Ben Ramsden Ben not only provided a marketing website for customers, but also told how to build a business system to promote the business of WordPress agency, and participated in the dialogue. Welcome to press this. The
Ben ramsden:david, it’s a pleasure to be with you today. Thank you for your invitation. Dv: yes, I’m glad you can come here. I know you are calling in Australia. I am very glad that another international guest heard this news or interviewed Ben about what he is going to say today. By the way, Ben and gchart are together. If you are familiar with the plug-in, we will introduce it in more detail here. He will share his ideas on how the agency can grow again, rather than building a marketing website and business system that can become a very profitable risk. In fact, according to my experience, this may be less trouble than setting up this sensitive marketing website. So Ben asked all the guests this question in order to start us. We will also ask you to briefly introduce the origin of WordPress. When did you first use WordPress? The
Br: Oh, that’s a good question. My prayer stories are all about curiosity. For many years, I have been a business consultant and a commercial operator. In 2008, which is usually regarded as the global financial crisis, unfortunately, I found that I had too much time in my hands. So I was curious and decided to learn more about the digital world. I found WordPress when searching. I haven’t looked back since then. Simply put, this is it. Dv: very good, very interesting. So far, I haven’t heard that the global financial crisis has become an opportunity to discover WordPress. We have added some stories in a few years, such as those who have experienced such moments of change in their career. Very interesting. To listen to that connection. Now you can use gfchart to help people understand what gfchart does and what gfchart does. The
Br: of course. GF chart, GF GL Foxtrot chart, and GF for gravity forms. By default, gravity forms generates business reports. As you and your audience know, gravity forms is one of the most popular form builders in WordPress land. We basically generate business reports there. Therefore, he can use the form generator to generate questionnaires, appointment forms, or one of many other things that people use for builders, and then generate business report chart calculations. To view a large picture of the data collected through gravity forms,
This is what we do on the GF leaderboard. The
DV: good, good. Many people think that I’m just doing reed forms or similar things, but obviously, have people filled in the questionnaire and the course relative ranking? Today, we know that our main focus is on data, because it’s great to visualize data in a way that people can take action. And it is also very relevant to our topic today. Therefore, the podcast Title explains that not only Hey look and marketing websites, but also business systems can be built to promote the growth of WordPress agency business. What will the agent build for customers who reference the system? The
Br: yes, David is a good question. Business systems can be thrown out at will, but anything I want to say goes beyond the digital science of basic sales and marketing. Therefore, compared with sales and marketing, you prefer work efficiency, but your favorite type is learning management system workflow system workflow. Or, it may become more complicated, such as insurance companies. For example, processing incoming requests through a mailbox. Or, from the beginning of specimen drying, there are various opportunities. However, in general, if a person becomes slow and unreliable when someone can do something, or frankly, there are not enough people to do it, he can digitize and build it. Business system. Then it occurs automatically in the background at a very low cost and very fast speed. The
Dv:the time on the WP engine is very interesting. Learn about the various sites and brands that use WordPress. For example, Telco in the United States used WordPress for the first time to experience WordPress, which is a digital experience of one of the types of quotation business systems. So I think of the brokerage company I knew. I’m just like everyone else. How to build a website that helps someone make money? But in this process, in order to build experience and other business systems, I implemented these projects. The project cost is huge, the company is also very clear, and the definition of success is also very clear. In fact, I am happier than building a marketing website. So what do you think is the reason why agencies tend to focus on building marketing or sales experience? Do you think it’s just ignorance, or are all the measures there? The
Br: This is another very good question. I basically think that marketing is a kind of history and heritage, and sales is basically the place where the market starts. Moreover, most markets still go to sales when customers surf the Internet. The problem, of course, is that this space has evolved rapidly. Therefore, we know that age agents are usually innovators. So they are riding that wave. If you continue that wave, you may not have to go anywhere else. It can be the first. Gradually, the whole business needs to be digitized. Some of the other opportunities that David obviously came into contact with in your experience appeared in the front. The
Dv: so, I think everyone thinks that I need a developer to perform work on the website. They regard marketing and business as stakeholders of the business owner, but they don’t always think so. Better systems can improve some aspects of these internal processes. It is almost similar to the concept that aspirin is easier to sell than vitamins. So, what do you think are the benefits of agents providing these systems? Building marketing and sales
This is the same as agent. Br: yes, from the perspective of the agency, of course, it is also for the ultimate customers, but from the perspective of the agency, I think this is a new opportunity. I mean, what we’re saying is that most people already have their own websites. Websites need SEO expertise. Many parts are actually used for content development, content management, and the construction of a new function. There are a lot of social media elements here. Quite a few projects will become a kind of build, and you will never see the client again. This is a type of scheme, and it is becoming more and more commercialized. Therefore, when talking about business systems, entering and entering markets that are very different in nature is a new market. You might think they are similar, but in fact they are very different. Frankly, the projects you know may not be so sexy, but they usually lead to longer-term customer relationships. Because you are not digitizing the front of the store, but actually helping to digitize the whole business That means you will start a small project with him. If he does well, he will maintain his relationship with them. We will continue to build the initial project or execute other projects. I know that this will bring other opportunities, such as other charging modes. You can charge monthly, including support. Regular maintenance may be performed, including code upgrades. Although based on very similar technologies, it is actually a very different fish pot. I think this is a huge opportunity for agents. The
DV: no competition, longer relationship, the ability to build in a variety of ways on Marketing Websites, and sometimes the concept of marketing websites can be integrated. I want to go deeper into this problem, but I’ll take a break and come back soon. Welcome to webmaster radio’s press this WordPress community podcast again. Host David vogelpohl. Build business system and develop WordPress agency business. Talk to Mr. Ben Ramsden on the GF leaderboard. Then, before the break, I talked about how low the competition for building business systems is. I think the demand of agents for building business systems is obviously lower than that of marketing websites. Do you think it’s also low competition, just not focusing on it? The
Br: pay attention to the statement that the competition rate is low. I see it as a different form of competition. If you already have a good relationship with customers, you can provide a new service product line without having to do too much work on Greenfield type sales. If you try cold calling, I think it is still good, because many other people are providing that kind of service for the customers you are looking for. But basically you are moving to a new market. I think you are a market with many opportunities. If you did. I know. For example, suppose you have a learning management system. I think there is a learning management system like chocolate recently. No matter where you look, you can find other systems. Each of them has different bells and whistles, but eventually there are many learning management systems and Watson functions. And it usually asks us for five Bessies. He is a web developer. When he went there, he suddenly did not provide every seat. Instead, he provided basic functions on a monthly basis and may provide a fixed fee every year. Therefore, he gained a huge advantage. Therefore, it actually has quite obvious advantages compared with other competitors under the suddenly appropriate circumstances.
In addition, most learning management systems have a short front end, for example, you must log in first. There are still many incorrect situations. First, we should attract people to receive the education actually provided. So I think competition actually has advantages, so I didn’t realize that I have advantages when I entered the market. Male DV: the competition related content you mentioned has a benefit in providing these services. In other words, customers can help improve these internal systems after establishing marketing websites. For better operation, br: yes. completely Then you can start marketing very closely. In fact, you can use a workflow system to start a newly recruited customer. The introduction of workflow system can provide better online patch experience for specific customers owned by customers. I don’t know how I met customers who can connect to existing projects. Dv: looking back at the agency period, I think many parts of this business system project are like this. Now I still remember those days. You said that most of these projects are not very interesting and do not flicker. All the bells and whistles are very helpful to business. I found this interesting because I started thinking about how to sell case studies to other customers. As you know, in this particular process, it means that this company helps you better understand you. It’s really boring, but the company we do for it likes it. So, what’s your opinion on how the agent tells the customer that I can do it and that it will help you? How do you view its positioning and how to make customers attractive to purchase business system services? Br: it’s really interesting how David constructs the questions that make me think. Put lipstick on pigs, dv: they are no longer used, but like, it’s really cool, but it doesn’t look cool on the surface. How to convey the story? Br: Yes. Really a good question I think for myself. Be careful not to interfere with your views. It may not be boring, but it may be dollars in your eyes. In my opinion, so many things are very troublesome for the end customers. And, to be exact, because of the reasons we discussed, they didn’t actually try to solve the problem, or they usually have reached the stage where the problem is too big. Pay only to those who have a good idea of solving the problem. Maybe I’m a little frivolous, but actually I have a lot of value for things that are not very attractive. They are often forgotten because they are not so attractive. Therefore, if you can call the customer in quiet time to find out what the biggest problem is, please say. Now he’s a bit old-fashioned. This is the field they will own, and they will recognize it, so if you can open the dialogue, you will find that it is actually easier to sell. Because you brought it. In the past, the table provided some new things, which might be enough for people to shop. DV: these issues are usually considered when making improvements, interruptions, or any suggestions to the back-end system. For example, obviously we can relax employment, but what are the benefits of waiting? Generally, just like my opinion. The necessity of recruitment is usually a way for the brand to think about the value it can gain through it. Br: I’m looking for five. And it will certainly vary according to specific scenarios, but not in a specific order. The first is about brand consistency for end customers. For example, if you insert a workflow system. Then there is consistent business
Process. This means that you can ensure greater stability or an enduring time frame, and that customers know that the process is consistent and transparent. The second one is about expenses. That is, avoid replacing people or recruiting new people. I know that people who do rise in developed countries are really expensive, so they have great benefits. As I said before, WordPress is basically a digital solution that pays for features. It doesn’t pay for seats. The third advantage is actually closer to customers, that is, their own customers. As you know, this means that our idea that digital systems are being deployed in place is not intuitive. But when you put this in place, you can see what actually happened. Because you get the data from that thing, you can see a big picture. You can know the cycle time of delivering a specific item, or how fast the delivery is. If there is something that cannot work after the process, you can jump to the exception. The fourth point is about scalability. You just need to get closer to more people. I have a client who lives in New South Wales, Australia, and began to provide services to clients. I found that they were really serving an unexpected world. The power of digital. Finally, speed. Especially for new onboding employees or new customers, the response of the digital process is very strong within 24 hours and 7 days, so the overall processing time will be faster. So there are many advantages Like all sales you don’t say, I have a solution for you. Listen first, then listen to the signal, and then see the value you get. Dv: yes, ear and mouth sales. It will be interesting if you think about the projects we will be involved in and my agency period. When the business system fails, fails or expires, it must be refreshed and modified. Then we will fix it and leave it in a better condition than we found. Right. That is, please make some improvements to the process. Then I found out that people are \
It is also fully used for data collection. For example, consider a car dealership. There are salons in certain areas. On Monday morning, when someone in a regional branch enters weekend sales figures in the form, everything will be brought back to the headquarters. Gravity forms makes statistics in the report through a simple form generator. This is very simple. Solutions, basic solutions to old problems. Many people build simple databases. Believe it or not, Indonesia has a heart surgeon. The cardiac surgeon records all the heart and operations in the database to see the success rate and success. It became an online data tool for them. There are many types of wikis that can be created, easily used, and searched. Hey, I can continue with other types of schemes, but the other is the subsidy for specific organizations, that is, non-profit compliance monitoring provides financial support for specific organizations, and I hope to monitor when the milestone is reached. Moreover, it is a very simple business solution for business systems to properly perform other things they need. Dv: this research outside the box is a very good series. I have been thinking about building a general agency focusing on Marketing Websites. I would like to answer the question you mentioned earlier. It provides an opportunity to change the agency company and debt request mode. I found it from my personal experience and changed the expectations of my customers. Don’t forget that the way to achieve results is less clear than marketing websites. The result is sometimes a little vague. Everyone wants to grow, but I like what is the correct formula for growth. What does the agent’s billing model mean if business activities deteriorate further? Br: so you think of it as practicing or discovering price increases, a kind of wiper point of view. Maybe a fixed month will often provide this. In all stag cases, the final 10% will be provided, but it is very large. As an agent owner, you need to do how many projects you have carried out in a year. For example, in a complete business system model, I am not completely in my business, but what I see is actually the appearance of signing annual contracts with customers. So what you’re actually doing is seeing repeated gains. We need more operational costs and operational support elements. It’s actually very different. Another factor that needs to be understood is the WordPress land. We tend to think that most of the value is built by business systems. Existing operation of the business. As a business analyst type of mind, go there and you will know. You can view workflows and how businesses work. Moreover, you can provide the insight that you are actually providing for the customer, and you do not realize that it is valuable to the customer. I think my position with that client is much better. Because they think you are a trustworthy partner, not a contractor who provides a new store. Dv: you are singing my song. And it reminds me of customers. We found that we basically increased the conversion rate by 4 times on their sales pages. They are very happy. Part of this work helps to improve the hot working experience for customers. And that’s interesting. Yes, because they have feelings about the first project. Of course, we can get more marketing, marketing and digital experience from them in the future. It’s really a system that they come back every month. New ideas on how to keep high-level retailers back and improve their business
This is a system that allows us to have good ideas, cooperate with us, see what is happening, and make suggestions Moreover, most of our revenue actually comes from the client’s access system. It’s really interesting to have a great success in marketing. So today’s story is really happy. Thank you for your company Br:david joined the best podcast. It’s great. Dv: thank you very much. To learn more about what Ben is doing, visit gfchart. Thank you all for listening to the WordPress community podcast today at webmaster radio. I repeat, this is your host David vogelpohl. I support the WordPress community through my role in WP engine. I want to convey the best news of the community through press this every week.
