When creating an online store, of course, the main goal is to generate sales. But if all sales come from desktop users, they miss out on the huge revenue generated from mobile shoppers. There are more target customers using mobile phones to visit websites than expected. According to the data of marketing land, mobile time accounts for nearly 70% of the current digital media time. Because mobile is different from desktop, you need to do slightly different things to make mobile visitors buy from you. Fortunately, most of these policies are easy to implement, so mobile handoffs can be added immediately. The
Learn 7 ways to improve mobile conversion. 1. make your website mobile friendly. Of course, if you want users to visit online stores and buy products directly on their mobile phones, you must make it easy for users to buy products on the website. So please keep your website mobile friendly. The first step for a mobile friendly website is to select a reactive WordPress theme. The reactive word press theme can smoothly adjust the layout according to the screen size and resolution, and view the website on various devices. For example, the image below shows how reactive websites should be displayed on the move. In the first example, the user must collapse or zoom his fingers to read the content. The second example (reactive themes) adjusts the site to fit your mobile screen for proper viewing. The
Another core step to confirm whether the image source website has mobile affinity is to provide ultra-high speed. According to Google’s survey results, 46% of people said that they most hate waiting for the page to load while browsing the web on their mobile phone. If users have to wait too long to load the site, they will give up the site before they get a purchase opportunity. Fortunately, there are many word press plug-ins available to speed up your web site. For example, you can use plug-ins to compress images, implement caching, split annotations into pages, and so on. The
2. use the mobile pop-up option to convert website visitors to e-mail subscribers, which can provide more opportunities for future conversion to customers. Users who visit your site may no longer visit. However, when they join your email list, you can use email marketing campaigns to promote sales, launch new products, promote prizes, etc. This can build relationships and guide users to continue to visit the website, thereby increasing the likelihood of purchase. Many websites add pop-up selection forms to websites to improve desktop user switching. But did you know that mobile devices can also use the pop-up option? The
Designed for mobile users, the pop-up selection template allows you to easily convert mobile site visitors to users and end customers. According to optinmonster, the photo source, white river, a company that designs and manufactures solid wood molds and hand carved wood carving products, used reactive pop-up buttons, and the mobile conversion rate increased by 150%. 3. provide simple navigation. If mobile users cannot navigate the website to obtain the required information, they will lose users before switching. Therefore, you need to improve mobile availability. Provide easy navigation for mobile users. Mobile users must be able to find what they need on the website immediately. The
For example, you can use the Hamburg navigation menu. The Hamburg menu is a three line stack similar to Hamburg. Users can easily browse to any part of the website without clicking on the screen or scrolling through the content. Image source mobile users are easier to buy websites
You can redesign the page or add an off target pop-up menu to capture users’ e-mail before they leave. It is difficult to attract the attention of mobile site visitors. If you can find other websites or applications with one click, it is important to do your best to encourage users to stay and buy before it is too late. Fortunately, with these techniques, you can get more revenue from mobile visitors, thereby increasing mobile switching.
