There is a lot of content online that no one can access. To obtain it, you must be authorized, which is often provided in the form of membership. This is called \
This article introduces the concept of gateway content and its advantages. Then, we will add the gateway content to the WordPress website through step 4. Go to work! What is gateway content and what are the benefits? When people hear stories about closed content, they often turn directly to paid member websites. Since the content is \
Other websites need to fill out more forms or tests to further access non-public content. \
Step 1: if you want to get a considerable number of leading positions from the limited content of the website, you must have a considerable number of potential customers to start. It is not easy to make the website grow to a famous level. However, there are several ways to expand your prospects: Frequently publish new content, use social media activity e-mail marketing, and increase organic traffic according to the basic requirements of subscriber list and keep in touch search engine optimization (SEO). It takes time to build the potential customers of the website and cultivate high loyalty followers. There is no way. But compensation has its value in all respects. The greater the traffic, the more successful the effort to create the bootstrap. The
Step 2: as we mentioned before determining the content to be included in the gateway content, the gateway content must use the appropriate hook to achieve its purpose. That is, you must find a way to guide the user through the door. Here are a few examples of gateway content available on a range of websites: Free e-book advanced service for free access to exclusive tutorials and posts, free tools and resources. In fact, whether it is free or charged, the services that need to be registered belong to the category of gateway content. The type of gateway content provided depends primarily on what the site focuses on. In general, e-books are a universal security option for most listeners. The goal of this phase is to think about the valuable things that can be provided to visitors. Be interesting enough not to alienate leisure visitors and guide them through the \
Some websites take different approaches and hide all content behind the gateway. In essence, this makes them private communities. Although this method is effective, it usually
Become a very gap site. Therefore, if this is not your goal, you should continue to publish content that everyone can access. Step 3: there are many excellent plug-ins that can be used to restrict everyone except some users from accessing specific parts of the website, so as to use the plug-ins to restrict access to the gateway content. Let’s look at several options that provide different approaches to implementation. The
First, with user access restrictions, you can use a combination of required standards to determine who can access specific pages, posts and categories. After the plug-in is activated, the user must log in to access the gateway content. You can also configure the hierarchy of other members to control what members can view. To implement a fee based membership system that restricts partial access to the website, you must use other plug-ins. In this case, it is recommended to subscribe to charging members. Use specific plug-ins to create multiple member plans, and use shortcut codes to restrict access to the required parts of the website. It is also compatible with woocommerce and can be used to provide unique products for site members. The
We also discussed how to provide free e-books for e-mail subscribers. The method of gateway content is very simple. You just need to select email marketing platforms such as MailChimp and create subscription forms that can be added to the website. In order to distribute the ebook, e-mail welcome activities can be set up for new subscribers. This will automatically be shared with everyone registered in the email list. Step 4: a common problem in hiding gateway content from search engines is that search engines can still find the content. This means that some visitors who should not have access can go to the page. The
If you use one of the plug-ins described in the previous section, unregistered visitors still cannot view its content. But the more elegant way is to completely hide the gateway page in the search engine. The best way to achieve this is through robots. Edit the txt file to tell the search engine that the page should not be indexed. You can simplify the process manually or by using SEO plug-ins such as yoast. Yoast SEO can add parts under each page and post to modify meta descriptions and check SEO and readability scores. The same part has a robot. It also includes the Advanced tab, which contains configuration settings for the txt file. The
As you can see, this section has a drop-down menu, which can be used to instruct the search engine not to generate an index of a specific post or page. This step may take time depending on the number of related content on the site. However, this is an operation that is performed only once on the existing content, and then all gateway pages added forward must be repeated. Conclusion gateway content is available in various shapes and sizes. You can create a member specific section of the website and hide ebooks, etc. after e-mail subscriptions. As long as the hidden content has enough value, this method helps to collect more guidance. The
Adding gateway content to WordPress is simple and can be divided into four steps. Build the following content for the web site: Determine what to include in the gateway content. Use plug-ins such as simple membership to restrict access to gateway content. Hide gateway content in search engines. Are there any problems with implementing gateway content on the WordPress website? Please ask questions in the comments section below! Image credit:
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