In an ideal world, customers always have a budget to hire experts for a particular project. Ah, this is not the case in the real world. The cold fact is that you often provide everything you need for a project alone. However, in some small projects, you can put on two hats (that is, as a developer and content producer), actually get extra income, and simplify the client process. Plus it’s OK, even if your writing skills are poor. In this post, we will learn how to create quality content, even if it is not part of the basic technology set. Let’s go! The
The reason why quality content is sometimes your responsibility is: \
It is worth noting that clients can create their own replicas, but the quality may be lower than expected. This is a matter that needs careful handling and communication. We all know that the client is spending money on web design, but bringing bacon home is a copy of the site. If the content provided is general or below, you may be advised to assume a supervisory or other role (diplomatically) and take it away. No matter who you are, you will find that your website design and content are in your hands. But this is a situation that can be managed by some transformational thinking. You don’t have to panic. The
Before writing an article on how to plan content with the client, it is best to discuss with the client to find out what the client needs. \
After obtaining the required information and reaching an agreement, the next factor to consider is the general page structure and site map of the site. This knowledge will also clearly tell you in the layout creation phase that you can also combine the two phases. It is important that you know how much to write and what the purpose of each page and chapter is. You will want to determine how all pages are organized and what key messages are conveyed to visitors. You can then start the details operation. How the client creates website content (6 common elements) of course, all websites are unique, so it is difficult to determine how to create content. Fortunately, most websites have many common core elements. The
The most frequently visited pages and function types are listed below. Although this is not a complete list, our suggestion here is \
Because it represents a \
Next time we will talk about CTA, so now let’s focus on the introduction of the hero text. Most importantly, the strong advertising language is clear, direct and simple. You must promote the new site visitors and make clear the following three points: Who do you do it for? The reason why you do it is, of course, that \
There are two main types of CTA. Quick text lines (usually including links) and button CTAs. The latter contains only a few words that tell you what to do with a particular button. \
3. the page introduction information page is provided in various forms, but mainly the method of \
If the information page is more than one paragraph, you may want to end with a defining note that summarizes the most important information involved in the page. Overall, 300-700 words should be enough to do solid work without overwhelming the reader. 4. in the later stage of use, many websites will find that customer evaluation is very important to guide the transformation. This is usually the social evidence needed to guide potential customers to take direct action. We used to have a long talk. In this article, you can also find many suggestions on how to write and implement them. The most important step is to ask the satisfied customer (who will be the customer’s job) to make a strong assessment, carefully proofread, supplemented with titles and images, and then display them in a visually attractive way. The
5. after the contact page, the contact page of the site in the list is a simple element that is easy to ignore. However, if customers use query forms to collect clues, provide customer service, and perform other major tasks, obtaining this copy permission is critical to the success of the site. The more the client relies on switching visitors through the contact page, the closer the copy is to the combination of hero text and CTA (as mentioned earlier). For more general pages, it is recommended to explain why the customer should be contacted and include relevant details such as business hours and alternative contact information (such as social media). Of course, don’t forget to include the contact form! 6. personal information protection policy finally, let’s take a look at the important aspects of almost all websites – personal information protection and cookie policy. Thank goodness, especially in the world after gdpr, you don’t need to write many articles here. For example, word press is now mostly
