The problems with Twitter and Facebook can be complex. Which is better, your website or business? Do you still have to make a decision? The two social networks provide you with a lot of opportunities to connect your audience and guide traffic to the site. But they also work in very different ways. Therefore, it may be reasonable to settle in one of these places. Even with limited resources, only one account can be managed using the social calendar tool, which is also the case. Or I came here because I confused the difference. This post will help if you don’t know where the site is in your twitter discussion on Facebook. Let’s look at two social networks: general, user demographics, participation, marketing roles, content with good results, and advertising. The
Ultimately, we hope you can confidently decide what to use in your business. Twitter vs. Facebook – big comparator, it’s time to learn more about what these two social giants should offer to businesses and website owners. 1. general Facebook and twitter are very different in the main functions provided to users. Facebook’s mission is to connect people with loved ones and provide opportunities to share photos, videos and life updates. At least on paper. As seen in recent years, they seem to be more focused on collecting data and making money. But I deviated. The
Instead, Twitter is about everything that happens in real time. Through it, you can find content, learn the latest news, what is happening in the world and the actual updates of the followers’ lives. For example, the platform provided news alerts of bin Laden’s raid for the first time. Although this is also a connection with others, the focus of Twitter is not on reward, but on communicating your ideas to the world. Although it is not a place to establish personal relationships, you can continue to contact others. 2. understanding the user demographics and the types of users on each platform is an important factor in determining twitter and Facebook. After market research, you may get a good idea of who you want to attract. Choosing the best platform for this profile is a good step in this direction. The
Facebook first of all, from a demographic point of view, Facebook is indeed a bigger fish in the pond. With more than 2.3 billion monthly active users, it is the largest social network in the world. That’s 30% of the world’s population! In the United States alone, almost 70% of adults use the platform. On the contrary, Facebook’s population structure is relatively aging. In fact, the elderly are one of the fastest-growing online user groups. 90% of the elderly over 65 use their own facebook accounts. Therefore, it is not surprising that 65% of the group aged 50-64 can be found on the platform. The
Meanwhile, Facebook is no longer interested in the younger generation. The network actually loses its foothold at a certain age. In sharp contrast to the huge status of Twitter and Facebook, Twitter is relatively small. Only about a quarter of American adults are active here. But the Internet will attract younger people. As shown in the table above, only 19% of the elderly often use the microblog platform. The largest proportion is 18-29 years old. Also, confirm who is on twitter. This platform is very popular among the media, politicians and celebrities. In 2015, 83% of world leaders had their own twitter accounts, and most of them had millions of followers. As we all know, at least one person greedily uses the platform
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Male twitter also provides a way to interact directly with celebrities. Although it is not always the best way, many people do so. But that’s part of Twitter’s appeal. There are fewer barriers to contact people you don’t know, and everyone is equal. As a result, users are more likely to talk to brands or websites. 3. participation rate but more people using the platform does not mean that there will be more activities. Less engaged listeners tend to be more valuable than passive large listeners. Ask people who buy attention. So, what have our competitors achieved in this field? The
Here, Facebook also wins purely in quantitative terms. Users view their accounts on platform 8 on average every day. For twitter, there are only five numbers. In addition, the intermediate participation rate of many industries is 0.16% on Facebook and 0.046 on twitter. As a result, for every 1million Facebook followers, the brand will receive about 700 likes, comments and shares. In sharp contrast, there are only about 300 interactions per 1million twitter fans. But that doesn’t mean Twitter’s engagement is low. 46% of users view the platform every day. Millennials account for 81%, more than him. The
One possible reason for the low participation rate is that the Internet is particularly popular for news and updates. Therefore, you can focus on consumption rather than sharing, praising and commenting. Male 4 Role in marketing enterprises have different use patterns in the way they use Twitter and Facebook in marketing. Twitter provides a way to quickly prompt, publish short advertising copy and conduct real-time interaction. On the contrary, all messages you send will be quickly buried under the attack of other similar messages. Therefore, to maintain visibility, you must be more active. The quick feature can make it difficult for you to gain lasting appeal in a single post. The
One way to prevent this is to publish the same content multiple times, which is a legal strategy. On the contrary, on twitter, there is no need to use complex algorithms to determine who reads my posts. The seeds of concerns are displayed in chronological order. This is a very democratic way of spreading information. Instead, Facebook allows only one post for longer-term participation. Users can start the discussion directly under the published content. This makes it easier for you to build relationships with your audience and communicate more deeply. In addition, the circulation should be small. You can also create a business page and provide more information and options, including the \
At the same time, the organic exposure of business pages becomes more and more difficult. The reach has decreased over the years. As a result, many people have to rely on advertising to buy (see below for details). 5. high performance content also includes a variety of content, and each platform has the highest performance. When considering twitter and Facebook from a content perspective, the first thing to note is that all social platforms are becoming more and more visual. In the past, it was enough to publish your own status, but recently it has been almost ignored. It is also evident in the recent business trends of the two platforms. Twitter bought periscope, which allows users to stream their lives in real time. Soon after, Facebook responded via Facebook live. The latter is one of the most popular streaming media platforms in the world. The
As a result, it’s not surprising that video is one of the best content types running on Facebook. In addition, the filtered content is another favorite content of social giants. So, for Faroese, useful reports and sounds
