Blog and email marketing are two channels that are not always used automatically together. It doesn’t matter whether it’s a company with a business blog or a full-time blog. However, if you own and develop a blog, you can use the e-mail database wisely to determine the success of your audience. No matter what kind of blog we talk about, when managing blogs, people face the same common suspects as before. How can people find more content again? How to improve reader loyalty among visitors? How to make my blog profitable? The
From the perspective of traffic, loyal readers and money, it is extremely natural for blogs to grow. One reason this can be very difficult is that in the digital age, things are changing and evolving at the speed of light. SEO rules are constantly updated, social networks rise and fall, and the way people find and digest information is also changing. But with silver lining. No matter what happens, each of us has at least one email account, and most of us confirm it every day. It is a popular channel, and its popularity has increased over time. The
Therefore, e-mail marketing is a good method, which can not only keep in touch with readers, but also effectively redirect traffic to blogs. This is the whole reason why e-mail marketing strategy should be used. Use email marketing to control blog growth content distribution. Yes, there is a good way to collect e-mail from readers. You can reach them at any time. But as a blogger, you need to go beyond the facts and see the real advantages. Consider social media networks such as Facebook. You can have Facebook pages with millions of followers, which looks like a good way to distribute content. However, if the post is posted online, you will not know who saw it, who clicked on it, and who ignored it. The way your posts are actually executed and the feedback has a very limited impact on the audience. The
One of the greatest advantages of e-mail marketing software is that it provides various metrics and statistics each time an e-mail is sent. This statistic clearly shows whether the goal has been achieved and whether the title is interesting enough if it provides what people want to read. Using metrics to provide what people want, recent blogs should be specific. The Internet is a great place, but there are more and more blogs. Every time Internet users connect to the web, they will face a surplus of information and content. Therefore, it is not surprising that people are increasingly changing the way they spend their online time and pay attention. The
The blog must have a clear theme, and you can browse all the content related to the core theme. Imagine a blog about healthy food. All your content shares the same foundation, but the articles will certainly be very different. Most importantly, there are many kinds of healthy food! This is true, no matter what field you focus on. This may mean that readers will look for specific aspects of content, that is, a narrow range of content that directly suits their interests, and visit your blog. Use this fact to select content to send to subscribers. The
Pay close attention to the links people click on with the help of email marketing programs. This will tell you what they want and what you really like about all the content you provide on your blog. Use it as a segmentation criterion and include more of the same type of content in the next press release of the segment. This can reduce the trouble of finding articles in all the contents of the blog, and continue to find them. Using content to develop leadership through e-mail marketing
