On the Internet, web design skills are one tenth. Many people have opinions about what a perfect website looks like. Because design is subjective to some extent. What one likes, others may feel terrible. At the same time, web design is one of the most important factors for the success of a website. In fact, nearly half said that website design was the main factor to judge the credibility of a company. The result will affect the conversion, deviation rate, etc. If there is a way to find objective data on how to make a successful web design, please sigh. Wait, yes! Many of these parts are edited in this article. To view some scientifically supported web design techniques, keep the page. Don’t rely on intuition, start to do the work of proof of effect. The
After breaking the science based web design skills of the next web site project, you can find some research-based skills and tips to learn how to improve web design. 1. please give absolute priority to website speed. Speed is very important, which will be one of the most undisputed facts in the field of web design. It is found that the deviation rate has a greater impact on conversion and revenue than user satisfaction. The website is slow and visitors do not stay. period In addition, because users are interested, search engines will also consider the page loading speed and reflect it in the rankings. Therefore, the most important thing is to invest in creating the site as quickly as possible. The
What to do? Please refer to the following article to move in the right direction. 10 reasons why website performance is crucial to business 14 ways WordPress can improve speed and reduce page loading time 13 ways WordPress can improve website speed 10 simple ways WordPress can improve website speed [case study]2. Whether something like a binder still exists is part of a heated discussion. Recently, it was said that the screen size varies, and folding is no longer important. Others have different opinions. The
However, the fact is that in 2018, people spent 57% of their time viewing without scrolling, which has decreased sharply since then. 74% of their time was cancelled on the first two screens. Therefore, the folded part still seems to be important. For a web site, you must specify the priority of the content and use the available space to continue connecting users. Here are some tips on how to do this: Use clear, descriptive title lines – describe what the site can do for visitors and highlight the benefits. Use simple and powerful words. If you want more advice, please take a look at the copy sketching technique. Including the main click guidance problem – in order to improve the possibility of conversion, the folding part is the time to start the user’s journey. Ensure CTA is clearly visible. Include media – images, video, or audio help highlight the point. Visual content is described in more detail below. In this article, you can find more wonderful examples of the above cases. The
3. according to hick’s law, the more choices an individual has, the longer it takes to make a decision. In fact, there is an interesting study that provides people in supermarkets with a variety of jam to try. In the end, people with a wider range of choices are much less likely to end up buying jam than people with a smaller range of choices. How important is it to your website? This is because you can improve conversion by limiting the choices available to users. Here are some examples: The
Reduce the number of menu items form fields restrict one click to induce copywriting to focus on activities on the network. The social button is only faithful to one goal per page
In addition to using, this is usually a good idea. Human beings like to establish contact with others not only on the Internet, but also in real life. For example, why there is page information in a blog. A case study by Basecamp can verify this. They changed the text-based login page to a large page with people in the background, increasing the conversion rate by 102.5%. Simple but effective. But it is worth noting that stoke photos can easily invalidate the overall effect. Nielsen Norman Group research shows that we are very good at identifying and deleting these common images. Therefore, if you want to use images of people on the website, make sure that they are real images. Including employees or customers. You say there is no stock. 9. using the correct list order using sorted and unsorted lists makes it easier to access information. But it is also found here that human attention is variable. This is due to the so-called serial position effect. By default, items are most likely to be remembered at the beginning and end of the list. On the contrary, the middle part will be greatly forgotten. What can be learned here: when listing the attributes of products or services, the most important attributes should be placed where they may have an impact. 10. the last part of the web design technique using social evidence is about the so-called adaptive bias. This is the tendency of people to do what others do. That is, if one group approves something, others are more likely to do so. One way to use it on a website is to present social evidence. If you can show that others have a positive opinion of your site, content, products, or services, new visitors are more likely to have the same opinion. This can be most easily demonstrated through social sharing numbers, media reviews and \/ or assessments. If you want to learn more about this topic, please read the full article. What is your favorite web design technique? Web page design is a complex subject and an important factor affecting the success of a website. So it’s best to know what you’re doing. Relying on the study of suggestions is a good way to ensure it. These technologies can be used to create sites more effectively, provide better services for visitors, improve site switching and other success markers. Let me recap. Use the fast page loading speed and investment folding section to reduce choices to improve visitors’ interest transfer. Do not use simplified bracket units, slides, snap rings, and accordions where possible. Instead of clicking, please specify the image of people who pay direct attention to visual signals by scrolling priority (but not inventory), and use the priority of list items to specify social evidence, so as to make the website more attractive. I hope the above content will help to improve my web design. If you have other tips, research and information, please share freely. Are there any other research-based web design techniques? If yes, please share with the comments below.
