Search engine is one of the most important traffic sources of websites. Learning how to improve organic CTR (click through rate) is very important to take advantage of it. For SEO, many website owners just focus on ranking. They believe that as long as they reach the home page of Google, the traffic will be automatically solved. However, if no one clicks on your content, it won’t help to get a higher ranking in SERP. In this case, search ranking is just a measure of vanity. CTR and search ranking are closely linked. If you select all the checkboxes on Google’s relevance radar, but the actual user cannot move to confirm your item, the search engine will be happy to downgrade you. The
On the contrary, improving the click through rate is a good way to improve the search ranking. In fact, the data shows that an increase of 3% in organic CTR will make the site a step forward in SERP. This is another good way to increase traffic without creating new content. So what? That is the content of this article. How to improve the organic CTR of WordPress website? Let’s take a look at some feasible techniques to improve the click through rate of the website. The first thing to do is to learn to maintain the status quo before trying to improve the current CTR confirmation. Fortunately, as site owners, we have powerful tools to do this. The
To improve organic CTR, the first thing to do is Google Analytics. Here, navigate to get > search console > search terms. This screen shows which search terms lead people to your site. It also displays the click, exposure, click through rate and average search position of the query. You can view additional information in the access page menu. Here you will learn about similar data on multiple pages of the site. In between, it should be easy to know what works well and what doesn’t. You can take targeted measures to improve the organic CTR of unmeasurable pages and keywords. Let’s see how this can be achieved. The
You can then use the same tool to compare the time before and after the change to determine whether the effort is effective. Male expert tips: personally, I think it is easier to compare in Google search console (don’t forget to confirm our guidelines). Then, under search analysis, find functions that can be compared with the same data. Now let’s look at some practical measures. Title Improvement page title is the most compelling part of search results. Therefore, we should concentrate on making it as effectively as possible. Here are some guidelines on how to do this: The
Use a variety of hairlines – the first step to creating a good hairline is to give yourself the option. Don’t think about countermeasures with the first thought. Jon morrow is famous for creating 100 header lines a day, starting with Copyblogger. Although you don’t have to go this length, you can create 10 Alternative Title lines for the post to determine how to improve the quality of the title. Focus on emotion – most decisions are made by emotion, including clicking. Therefore, a good way for people to view your content is to change the title focus from keyword centered to emotion centered. Find more details in the copying lip. Use listarticles – list posts have been shown to improve CTR. People like websites so much that some websites only have the first X lists that look alive (I’m watching buzzfeed). Listicles provides information in an easily digestible form, so don’t hesitate
Please use. Expert tip: please count even when creating list posts. The top 10, 20, and 30 lists are better than numbers like 7, 16, or 23. In addition, the best location is about 10-20 items per list. Use the appropriate format – appearance is important, including the blog post title. For example, if it looks like it was cut in SERP, it will be less attractive to click. Both yoast SEO and multi-functional SEO packs are great tools for previewing content in search engines. In addition, each set the title structure of the entire site, as well as the customized title of each page and post. Thoroughly test the title line, but don’t rely on guesswork to improve the content title. Instead, you can get evidence of which titles will produce good results. There are many ways. The
Use the right tools – the Internet provides a variety of tools to view the headlines of various success factors. A good example is the coschedule headline analyzer and Ami’s perceptual marketing value headline analyzer. Test titles on social media – on social media, the same content is usually published multiple times with different titles. It also provides the best objective data. This is a great opportunity to test the idea title. Tools such as buffer have built-in helpful functions. Use PPC ads in the test – if you have spare money, you can also test headlines through online ads. Buy ads for pages that want to improve organic CTR and try various titles. Run ads and stick to winners before you see important trends. Facebook ads also work. Using the WordPress plug-in – WordPress also provides tools for testing a\/b. Title Experiments free allows you to set up multiple title lines for blog posts that are randomly provided to visitors. You can select the correct version based on the item that has been clicked the most. Repeat as needed. The next part that the person who created the URL containing the description sees in the SERP is the URL of the content. Here is one of the places where you can place and place keywords (learn more about page SEO from here). The
This is an important signal for Google, but it is also important for potential visitors. Microsoft found that the performance of the description URL is 25% better than that of the normal URL. 25%! This is a quarter of the additional traffic that is potentially missed. In addition to keywords, you can use categories and subcategories of the link structure to further improve URLs. In this way, you can view the search results in a wider range and find one or more articles or products in the area of interest to visitors. Male can also be easily set on settings>permalinks on the WordPress website. The
Male Meta Description: the next step of double search snipt is meta description. For beginners, the text appears under the result title and link. In the meta description, you can tell potential visitors in detail what they expect from your content. It also accounts for the majority of search results. The first rule to improve organic CTR through meta description is to ensure that a custom description is set for each post. Otherwise, Google will get sentences that contain search keywords, which is often meaningless. You can also use the SEO plug-ins mentioned earlier to do this. The
One way to create meta descriptions more effectively is to use powerful words. These are words and sentences that appeal to the emotional part of the brain. This applies not only to meta descriptions, but also to general content. Smart blogger has a detailed list, which can be freely stolen. In addition
