. Aesthetics has a great influence on the way users judge websites. But the study also clearly points out that users prefer simpler designs. To attract more visitors, you can do the following: The busy layout is sloppy and overwhelming, filling in too much scannability in a disorderly way. Visitors are more difficult to find the information they want. Most people don’t waste time mining clutter, but simply click. Online users are more likely to scan web pages than to read all words. According to the heat map of line of sight tracking research, users usually follow the \
Image source: NN group) the red part indicates the area that users focus on when browsing the web page. The meaning is clear. You must be able to easily scan pages. To improve the readability of the home page, you can do the following: Bulleted titles or numbered lists together with parts with bold keywords and syntactically explicit tags make it easier to find what visitors want. Blank refers to the blank space between page elements, such as text, image, etc. Provide more breathing for content and minimize distractions. Minimal layout can provide a more elegant design, focusing on only a few elements at a time. All these are combined to create a finer layout for users to overestimate. The
White space is important because it makes the site more user-friendly. In fact, the research of human factors international shows that using blank space can increase comprehension ability by nearly 20%. See the following example of Dropbox: The page makes full use of blank space to minimize interference factors and focus on the important areas of the page: title and click induced copy. Free space is not necessarily wasted space. Therefore, consider how to use spaces in your page design. If visitors and trust building visitors doubt the reliability of your business, in most cases, they will not take the risk, but will pop up directly. I want to know whether the brand has a good reputation and is legal when online users interact with the brand for the first time. They are also full of confidence in their purchase and hope that the order can be delivered in time. The
Building trust is a key factor in creating attractive web design. And it starts with the use of social evidence. This is a psychological phenomenon that people look at their surroundings in order to guide their behavior. Imagine comparing two different products. One received a good evaluation, and the other received a negative evaluation for the most part. Prefer to buy the first product. This is just an example of social evidence, but it is a powerful marketing technique that can be used to build trust. Here are some ways to use social evidence on a website. The
Your task, including post use, is to ease the doubts that visitors may have. One way is to use the previous customer’s assessment. Assessment is an excellent form of social interaction because it shows that others have used and recommended your products or services, which helps build trust. Square provides a brief assessment of the business owners on the website, including the assessment of the working status of the products. On their own websites, including personal photos that have contributed to the certification, improve the authenticity. You can also combine assessment with case studies to further advance. The
Another powerful way to leverage the social evidence of showcase corporate logos is to tag the corporate logo of the brand you work with. As with the assessment, your brand
It is not only the trust and recommendation of individuals, but also the trust and recommendation of the whole organization. An example of the Dropbox business page is as follows: The visitors to this page can see that the company is cooperating with other brands with good reputation. If the company is introduced by major news media, it is also worth including on the website. Visitors, including security seals, want to ensure that the site is secure and the data is not fragile before taking out their wallets. Security seal means that visitors have confirmed your site through a third party and provided secure transmission for customers. New egg displays the following icons at the bottom of the home page: The icon tells visitors to shop in legitimate business, and all online transactions are safe. To display the appropriate stamp, you must first purchase these certificates. Demonstrating that evaluating and including security encapsulation is an effective way to build reliability. In addition, this is an indicator that visitors are looking for to determine business reliability, so it is recommended that you ensure that contact details are clearly displayed. It can be said that the home page of the last idea is one of the most important pages on the website. If you can’t make an impression, new visitors won’t stay long. However, a correct understanding of the details may have a more positive impact on earnings. Most importantly, treat the home page as an ongoing operation. Don’t be afraid of experimental design, because even a small adjustment will eventually mean more sales.
