Most people want to blog. Blog posts are an essential element of the content marketing world, and many companies have achieved good results. However, there are other types of written content, such as e-books, white papers, manuals, etc. Test the length of the content to find the best position for the audience. Visual content – visual materials, especially inpographic, also work well. Ask kissmetrics Another example is our unique interpretation of visual content torque tun. In your content strategy, don’t forget image-based social networks like instagram and pinterest! Video – if done well, video can be a killer. In fact, YouTube is the second largest search engine in the world, which may cause serious traffic. However, you do not have to put all the content in the video, but you can use this content type to supplement the content you create. Audio – all recent bloggers have podcasts. This is the second wave triggered not long ago. It is a popular type of content that can do amazing things. In this guide, learn how to use WordPress to launch podcasts that belong to me. E-mail – e-mail is a very mature form of effective communication. Besides, I know how they talk. The money is in the catalogue. Therefore, in most cases, e-mail must be part of the content mix (see MailChimp’s guide and how to integrate with word press for details), especially for online subscribers. Social media – if done well, social media may occupy a large part of the content strategy. For example, buffer, a social scheduling tool, is very active in social networks. They even chat regularly with users. In addition to their excellent blog. Through the survey, you should already know which content is most suitable for the audience and site objectives. In particular, by viewing the intention of keywords, you can understand the media users like. The rest depends on the experiment. The
Of course, the type of content to be generated also varies depending on the capability. Not everyone can shoot high-quality video. It doesn’t matter. Focus on what you can do now and expand later. 4. brand voice and personality development one of the most important parts of the brand development of the website is to make a voice for the brand. It allows you to better understand your brand and impress you. For example, Wendy’s, a fast-food chain, has won a lot of praise for its brazen twitter conversations. Pic Twitter Com\/ihsoniunj Wendys, January 3rd, 2017
Why is it important to develop character? Well, first of all, this is to make sure you are not boring. If your content has no spark, it will be forgotten. It was sentenced to death in the noisy echo chamber of the Internet. Second, what attracts people is their personality. Please consider real life. Who do you want to talk to at the party? Are people who have nothing to say, corrugated character or who provide attractive dialogue witty and interesting? Although it works in the same way as online, the team is slightly larger. Therefore, it is important to learn how to communicate like people. Ideally, this would be easy because you already have a charming personality and (you know) are excited about the content you make. In this case, the operation will almost automatically light up. The
5. the schedule should now know more about who the audience is, what the audience wants, and what to say. The next step is to find out how often you talk to them through different channels. Ultimately, not all content is equally generated. For example, social media updates are more frequent than blog posts, and e-books are fewer than tutorials.
