Today, we frankly talked about a somewhat ambiguous topic about online push notifications. Why do I doubt it? Well, to be honest, at least turn it off as much as possible on my phone, and hardly activate it in the app. Therefore, if the website asks you to send push notifications (which have occurred more frequently recently), you will immediately panic. I’m very close to sites that have a pop-up overload. But push notifications are really pushed on the web (see what I’ve done?) Creating. Some large websites began to use it. All major browsers support this feature. The
So although I doubt it, they seem to be doing something themselves. And in this report, we want to find out what that is. Next, we will learn what push notifications are and what they are used for on the website. Then, let’s take a look at the pros and cons of these browser messages, and finally see how WordPress implements push notifications. Are you in there? So here we go. What is web push notification? You should all know about push notifications from smartphones or tablets. Mobile applications often ask you if you can send new messages, good news, messages about someone attacking a village or everything that happens in a particular application. The
However, you may not know that a web browser can do the same. However, more and more websites display the following messages in the browser: Male then accepts and agrees that the following may be displayed: How is it different from male pop music? But so far, it seems that there is not much originality. Yeah. A message appears on the screen. Slide pop ups have done this for years. However, there are differences between pop-up and push notifications. The main reason is that the former only appears on the website to which they belong. In contrast, push notifications can arrive even if the web site is not open on the browser tab. Hell, once selected, may not need to open the browser window. The
In short, push notifications can reach you anytime, anywhere, regardless of whether you are currently on a specific website. So what can push notifications be used for? This opens up all possibilities. People spend a lot of time on browsers, so it’s not a bad idea to be able to contact them. With push notifications, you can now send events, transactions and coupons, advertise new products, and send advance notifications, notifications, updates, and more directly to your audience’s default workspace. Add to an existing communication channel. In short, push notifications add additional marketing channels to mix. But does it need to be used? Do they provide exact return on investment? Let’s have a look. The
To decide whether it is worth adding a push notification to a website that has the advantages and disadvantages of push notification, you must weigh the pros and cons. Like all other marketing channels, it has advantages and disadvantages. High click through rate we have already mentioned the first obvious benefit above. Push notifications are another way to get close to your audience. But the old method is not the only one. If you can trust the data there, they represent a very effective marketing channel. For example, some case studies believe that the click through rate of push notifications is 15-25%. Data on mobile devices can be increased by up to 50%. But I can’t find any data to prove it. The
In sharp contrast, e-mail activity is still one of the most effective ways to reach customers, with an average CTR of about 4% in all industries. This in itself is an important proposition for using push notifications. Especially considering the function of grouping users and sending specific target messages. All devices will receive task web push notification
The second proposition is compatibility with all devices. Unlike existing notifications that are part of mobile applications, push notifications on websites can run on desktops, tablets, and mobile phones. If there is no dedicated mobile application and the website is used as the default communication tool (as many people say), this is particularly good news. Then, with web push notifications, you can gain the benefits of mobile applications (available in WordPress) without investing in the creation of mobile applications. The
There is no need for personal data, and now everyone is very careful to disclose email addresses. Everyone and their mother want to send news releases, proposals, etc. no one wants to go through the trouble of finding unsubscribed links. However, if you use push notifications, you don’t need to give anything. Click the button to be completely anonymous and disable unwanted messages. For many users, this may be a lower psychological barrier. The risk of annoying users, as well as annoying factors. On mobile phones, push notifications are one of the most commonly cited reasons to uninstall applications. The
When your site requires you to send a push notification, by default, you have reason not to click allow. Like others, I also live in email inboxes, SMS, news notifications, RSS feeds, various chat tools, social networks and other aspects of information. Life). Do I really want to open another door to my life? Only if it really means something to me. Therefore, when using push notifications, it is best to be kind to subscribers and avoid trouble. How WordPress implements push notifications WordPress provides several solutions to receive push notifications from websites. By far, onesignal is the most popular. Therefore, we will first show you how to use the plug-in to set up push notifications, and then tell you a few points. The
1. to install plug-ins, the first thing to do is to install plug-ins. To do this, navigate to plug ins > new and search onesignal or push notifications. In both cases, they must appear in the first position. Male click Install Now to begin. When you’re done, don’t forget to activate the plug-in. 2. create onesignal account. After installation, there is a new menu item at the bottom. Click to go to the onesignal installation guide. The second tab contains configuration options. Step 1: create onesignal account. To do this, navigate to the onesignal website, click one of the start buttons, and then enter information. Don’t forget to confirm your email address! The
3. after creating a new application, you can access the onesignal dashboard. Here, first click add new application. Please enter an easy to understand name before continuing. Close the pop-up window and go to the application settings on the left. Male select Google Chrome and Mozilla Firefox here. Safari will handle it later. In the next step, onesignal requires you to enter the site URL and the path to the default notification icon. The slash must be excluded before the slash. That is to say, https:\/\/yoursite.com\/ No. https:\/\/yoursite.com Required. Also, please enter only the default domain, not sub pages such as blogs. The
The size of icon shall be at least 80 × Make sure that the path is 80 pixels and that the path is a square beginning with https:\/\/. If not provided, the default icon is used. If the site is not yet fully running on HTTPS, check the required box. Chrome only supports push notifications from HTTPS support sources. If your site is not like this for these reasons, it can be solved through the sub domain of onesignal server.
Required. Choose what you want. But the best solution is to upgrade the site to HTTPS. Then save. 4. after copying the key, click the key and ID at the top. The application then displays a screen with the rest API key and the application ID. Of course, they are just demonstration keys and can no longer be used. Copy them from the appropriate fields on the configuration tab in onesignal plug-in settings. If you set up a subdomain in the previous phase during this phase, you must disable my site from using HTTPS connection (SSL) and enter it here. save 5. to enable push notification of Safari and push notification of safari browser in apple, please return to onesignal settings page. After what appears here as apple Safari, click Configure. Note: IOS currently does not support web push notifications, so it can only be activated on the desktop version of safari. However, the IOS version is under development. Enter the site name and URL in the following dialog box: The site name is used in push notification messages, so it must be the name to be displayed to users. For site URLs, the same rules apply as when setting up Firefox and chrome notifications. Then select the checkbox where you want to upload your own notification icon. When uploading a 256 x 256 pixel square file, onesignal automatically resizes it for other purposes. When you are finished, click save. Now, when refreshing the settings page, the web ID must appear under Apple safari. Copy and paste into the remaining boxes of the onesignal configuration tab. 6. subscription and testing are now the time for testing tasks. To do this, first browse to the first page in a supported browser. The new button must be displayed here. Male click it to subscribe to push notifications on your website according to the instructions. Don’t forget to click allow in the browser. If successful, you will need to receive an audit message. Then return to the onesignal site. Click the application name on the left. Click new push notification at the top. Move to the screen. Male select the person to send the message to, and then click next. Male enter the title and message body on the next screen and continue. The following two screens are not important for the test, please skip them and finally click send message. If all tasks are performed correctly, the message must appear at the bottom of the screen. Well done! Onesignal will automatically send messages to subscribers when new posts are online. Now you can review the remaining options in detail and further configure push notifications. Other WordPress push notification plug-ins, and of course other WordPress plug-ins, are used to quickly mention push notifications. WordPress (light) uses push to notify the light version of the advanced plug-in with the same name. Plug ins can send push notifications to IOS and Android. The light version provides up to 1000 notifications per platform and automatically pushes messages when new posts are posted. The WordPress push notification of pushassist is similar to onesignal. This requires an account, which the word press plug-in connects to the site. Up to 3000 users are free of charge, including the function of classifying users. Thereafter, the program will start at $9 per month. Pushengage browser push notification plug-in WordPress adds another service for push notification. You must also register an account on the website. You can then use plug-ins to add functionality to your site. Pushengage can use up to 2500 subscribers for free, which is small on HTTPS and http
