If you have a business or product to sell, it’s easy to think that you can make a profit just by putting the website online. But most importantly, if the website doesn’t run in the right way, it won’t achieve its goal. Many people may not pay attention to the performance of the website, but they can’t stay away from the truth. Some people are more patient than others, but if the website does not meet the specifications, you will find that the discount is not as much as you want. This does not mean that your website does not meet the purpose, but if we ignore some shortcomings, it may have a lot of ripple effects that we did not consider. Therefore, the following 10 items explain why we should keep the website performance at the highest level. The
The user experience may be disrupted, and all of us will visit the website, and there is no doubt that we will feel frustrated where blank screens or endless circles meet. The user may not be able to control this situation. For example, the user is in the isolated area with the smallest connection. However, if this is because too many things happen when the user loads the page, the end user will experience an unsatisfactory experience. Mobile is not the future. There may be desktop users now, but the fact that more and more people connect to our website through mobile devices has not changed. This became apparent when Google announced in 2015 that mobile devices actually generate more online searches than desktop devices. The
In addition, AMP (accelerated mobile pages) and mobile priority index have been recently introduced. It is obvious that Google is absolutely committed to mobile search. Also note that 65% of digital media time is spent on mobile devices. Therefore, if your website cannot meet the needs of today’s mobile users, you are likely to go to a possible website. Online users have short attention span. In order to make visitors’ travel a pleasant one, many websites focus on website speed and user experience. You may be surprised to find that it may take a few seconds to decide whether a user remains active on the site. Therefore, you must make every effort to make your website accessible to visitors in a timely and easy manner. The
Underperforming websites will affect the organic location. This may be a surprise to some people, but in fact, a website that doesn’t work properly may actually lower its ranking in search results. To understand why, we need to look at Google’s mission statement. In order to maintain the most powerful search engine, people who use search engines are allowed to obtain only results that meet the purpose. Frankly speaking, the speed of the website has nothing to do with the results of search engines, but it is still a factor. Although only 1% of search queries will affect the performance of the website, considering how many people use search engines a day, they may still be a huge number of people. As a result, Google may reduce the scrolling of the site. The
Slow websites may stifle conversion. To understand how harmful website speed is, if the website cannot be loaded within 3 seconds, check the number of people who have abandoned the website. This is a staggering 40%. Although this is already a huge number, to really understand how serious this is, you need to look at the following examples. It is assumed that the click through rate of the website is 200000. You may be proud at first, but you need to see bigger pictures. Considering the above statistics, the website may lose 80000 potential visitors because the website does not load within the expected time. The
Potential global
Have an audience. Based on the goal of the website, people all over the world can access your website. Many of us take fast Internet connections for granted, but some of us may have slower infrastructure and slower loading times. You may think you can’t do anything about this, but the correct CDN (content delivery network) and hosting combination may be the answer. CDN is actually multiple servers that deliver content based on users’ geographical location. In other words, information is processed faster, and fewer \
Websites with poor performance may cause public praise. There are so many magic tricks in modern technology that it is easier to forget the traditional marketing methods. There is nothing more traditional than word of mouth. If users have had positive experiences while browsing the website, it is recommended to share these experiences with friends and family. But a bad experience is likely to backfire and eventually affect traffic and dialogue. Obviously, your website sometimes encounters difficulties, but to ensure that your website operates in the right way, taking a proactive approach will ensure that your reputation is not damaged. The
May increase the disengagement rate. The site deviation rate is an overview of how many people have visited our page and what other pages they have seen. Factors contributing to poor mobility may vary depending on the site’s goals, but most goals range from 26% to 40%. The deviation rate is not only used to tell specific people how to get along with your website during interaction, but also to show potential advertisers how popular your website is. There may be many reasons why people don’t interact with your site. One may not like the content, and the other may have a sub standard user experience. The
The original traffic is not equal to the conversion number. We all desire the traffic on the website, but there is a difference between the online users who visit the website and the content they actually enjoy or buy. So we can’t get too excited just by numbers. You need to analyze what people do when they are on the site, compared to how many people are visited, which may affect the migration rate. Time is money. Not everyone builds websites to make money, but it is reasonable that people who have services or products to sell are looking for conversion. However, if the user experience fails to meet expectations, a lot of revenue will eventually be lost. The
To fit the context, just check the quick retailing websites such as eBay and Amazon. Both companies have a huge turnover rate, but if the website is slow due to several reasons, both companies will lose a lot of sales. The first suggestion is that online users expect timely response to requests. The second is that the visit can be postponed again. Although it may seem trivial in the short term, people who want to be recognized by consumers must meet the needs of online users. In a word, website construction can be compared to physical stores. If the store looks shabby and takes a long time to find something, potential customers will leave the store and never come back. Since the same thing may happen in the online state, it is better to smooth the rough edges faster in the future.
