Don’t we all want to be number one on Google? Getting a lot of organic free traffic every month is as old a dream as the search engine itself. Hell, the whole field of SEO is basically based on this goal. If you can see how Google works internally and how it organizes search rankings. Now, with the release of Google’s search quality assessment guide, you can do this. To understand what they are, you need to know that Google employs hundreds of people as content quality evaluators. Their whole job is to manually evaluate the content in Google search results and assign quality scores to the websites displayed in them. The
To do this, search giant provided 160 pages of documentation, including the previously mentioned search quality assessment guide. Usually, multiple versions are leaked within a few years, but not to the public. One month ago, to be exact, it happened again in the latest updated version in october2015. Since then, Google has officially released the document. This is important because we provide a rare perspective on how to determine the quality of web content and the final search order. If you want to learn more about the contents of this document and its significance to the website, please continue to read it. We’ll see it soon. The
Is this the first stupid proof? At first glance, the access guide seems to make a dream come true for anyone in the web business. Is this a document that accurately describes what Google is looking for on the site? To me, this sounds like a step-by-step guide to specifying the top rank for all keywords. Or, you may think that someone outside can your website, and always decline in a lower ranking, so you are in a state of panic. Of course, the truth is more complicated. First of all, even if the quality evaluator gives you a bad score, it has nothing to do with your real-time ranking. Google only uses feedback to evaluate the content quality of search results, or to evaluate the results of running experiments. The criteria reflect the nature of the content that users think they are looking for in search results, and are the basis for search quality evaluators to calculate content scores. The
Then, Google will use these feedback to further improve the algorithm to provide more and better results and reduce bad results. Therefore, reading the guide is different from directly viewing Google’s algorithm. While providing an idea of what search engines are looking for, you still don’t know how to weight the various content components. The guidelines will also affect search rankings, but will not involve many technical aspects of SEO, which is invisible to human users. It can also be seen from the name that we are looking at the description of the non formula. Therefore, following letters is not a guarantee for web success. The
On the contrary, by providing and following very good ideas that Google considers the highest level of content, we are likely to get a higher ranking. Clear the air raid alarm? Very good. So, let’s take a look at the meat and potatoes in the Google search quality ranking guide. Before we learn some practical tips on how to improve the content of the Google search quality assessment guide, let’s take a look at some important concepts in the guide. Your money or your life page (ymyl) ymyl was created in 2014 and describes the page \
Pages belonging to this category are as follows: Shopping and other financial transaction Pages – including online banking and online stores. Financial information page – a page that provides suggestions and information on investment, taxes, house purchase, insurance purchase, etc. Medical information page – medical status
Brother. Use the eat tag more often (see below for details). By following these principles, visitors will not only like the services you provide, but also like Google. Provide additional content, more than the main part of the page. There are only blog posts or product pages, and almost no other pages. Ultimately, most of us want our visitors to interact with our website in a specific way. Google refers to all content except basic content as \
Briefly reviewed. Your money or your life pages are maintained according to the highest quality standards and need further efforts. Professionalism, authority and reliability are indicators of high quality. Google likes websites that understand and satisfy users’ intentions. Mobile affinity is no longer an option but an essential element of the course. Every page in the site must be target oriented. According to the suggestions above, we can place the main content in the \
