Adwords activity management can be time-consuming when there are other things in the to-do list. It also seems very difficult to log in to Google advertising account, and the time to optimize advertising activities is much less. It is not surprising that many business owners and marketers change their Adwords accounts only once a month! Payment per click (PPC) must be a continuous and iterative process. Continuous efforts are needed, including organizing Adwords activities, managing and adding keyword lists, creating optimized advertisements, sorting and excluding keywords, and building transformation friendly access pages. The list is quite long. The
But I have good news. Adwords management is not necessarily a regular employee! The correct process and bgtheory. With the help of intelligent tools and platforms such as com, Adwords activity management becomes easier. Brad of bgtheory will audit your Google AdWords account and provide account evaluation and executable work list to improve the efficiency of your account. Creators must be familiar with data insight and vision. Brad Geddes, founder of BG theory androg Brad Geddes, founder of BG theory today we have the opportunity to talk to Brad Geddes, founder of BG theory. The
1. hello. I am honored to be interviewed. Please introduce your style to the audience. I am an international keynote speaker, a long-term digital marketing trainer, and the author of advanced Google AdWords released through three versions. Male 2 We believe that every entrepreneur has something to say. Could you tell me a \
We hope PPC analysts can focus on strategic creativity and complete their work in a simplified way, so as to automate analysis. We created a tool that we want to always manage paid search accounts. Male 3 What is your current brief information and role in the company? We are an automated recommendation and workflow engine that manages Google ads and Microsoft ads accounts. Computers run account data through algorithms to create automated to-do lists for PPC analysts. Then, it provides analysts with tools for in-depth analysis of data or rapid execution of large-scale tasks. The
4. what is the biggest difficulty in this trip? How did you overcome them? The biggest difficulty is sales. My co founders and I are very focused on analysis. We can look at products from the perspective of profit and cost, and quickly determine what is value. We know search marketing very well and have built tools for smart, senior marketers. It turns out that this is not the majority of the market. Smart marketers are better customers than new marketers, so we redeployed our tools, focused on training and speaking through blogs, and showed someone the \
5. what marketing strategy did you use to achieve sales in your 100s? I began to talk about marketing in 2004 and received a lot of attention. Initially, we delivered a speech at the conference, focusing on building a customer base using existing networks. Then we added more training through blogs, videos and social networks to expand our customer base. Male 6 What marketing channels help you get more traffic and customers? Because we are a PPC marketing platform, we and Google
