Puzzle solving: what should customers pay attention to before buying? The answer is on the spot. He should focus on products. Yes, visitors focus on all types of marketing activities and the content of all websites! However, capturing this temporary emotion is a difficult task when the first visitor arrives at the site. But to be exact, these factors play a key role in the success of the company. In order to solve the difficult problem of maintaining customers, we have a variety of marketing strategies, from discount campaigns to e-mail press releases. But none of them can guarantee that the customer will not lose. The
What if the company’s website could ask questions that are most likely to start a dialogue with customers and make sales? Can you improve the maintenance rate? These strategies have become the reality of e-commerce, called web push notification. The second half of this article shows promising results. 1. network push Notice refers to that when a customer or potential customer is on the company’s website, it often stops on one of the company’s information page, function or product page. After a few milliseconds, you usually switch to another web site. Yes, a potential customer is likely to visit the website again and order something, but unfortunately, he is only slightly more likely to forget once. The
What if the customer is obviously lost but still on the website? How do you not miss the opportunity to make him a customer, and how do you keep potential targets on the website before buying? One of the most effective strategies for this is to implement web push notifications. This is a small dialog box used to help site visitors complete their work. Most importantly, this dialog box is displayed on the website to provide other steps according to the activities of visitors. By viewing the push notification use cases, we can see that customer re participation and traffic increase are the main cases. Web push provides a variety of capabilities to create campaigns and increase duplicate traffic. The
2. e-commerce push notification e-commerce websites may be the biggest beneficiaries of push notifications. Because even if visitors don’t have many pieces of information to read or observe, they can easily be trapped there without clear instructions. For example, potential customers of e-commerce websites may confuse various products and options. In this case, visitors will get tired of choosing and eventually abandon the site. In this case, a small pop-up window allows customers to keep the \
3. why pay attention to maintaining customers? We have seen how many companies are trying to win new customers, and how many advertising and e-mail marketing campaigns are our goals. But the fact is that maintaining existing customers to increase the company’s revenue is five times as effective as ensuring new customers. Working with existing customers means that you don’t have to pay the following fees, so it’s not surprising. Attract new customers for your products or services and train them; Make sure your product is the one they need. In addition to money and energy conservation, another reason to invest in maintaining customers is that efforts in these areas can be well rewarded. Bain&company’s research shows that the probability of converting circuitous users to new customers is 5% to 20%, and the probability of improving the buyer behavior of existing customers is 60% to 70%. Finally, the same research shows that as long as the customer retention rate increases by 5%, the revenue can increase from 25% to 95%! The
Male 4 Web push notification
How do I reload a customer? Some companies are looking for the only way to gain revenue from new customers. But the statistics are still unsatisfactory. 5 to 25 times more expensive than working with existing customers. So how do web push notifications change the full picture of a company? The main reason why it is inconvenient to bring back the lost customers is that the browser widely uses the advertising interception tool. In addition, marketers can also use the setting range of Web push notifications and personalize each part of the customer, which will greatly increase the possibility of eventually regaining customers! The
As the leader of the online trading platform, offetia can get up to 39% of the repeated traffic by using push notifications. In addition, traffic from push notifications is more attractive than other re engagement tools. Similarly, wholesome Yum gets 7% extra traffic in push notifications. 5. web page notification plan we have found that the main mechanism behind the web page push notification job is to remind the browser to return to the e-commerce store page that users have forgotten by avoiding the advertising interception tool. No matter how, with a certain probability, customers are most likely to visit the pages of forgotten e-commerce websites. The
However, if these notifications are sent in time, everything will fail. To avoid this, it is recommended that you plan web push notifications in advance. In particular, you must perform the following steps: Identify micro moments – micro moments are the most likely intentions of missing customers when browsing web pages. Customers visit the website to find new (want to know) things, or are very interested in buying things. There (want to buy). Understanding these micro moments is essentially helpful for communicating with customers when enterprises want to make decisions. Segmentation – segment customers according to loyalty and notify each segment. Timely update – handle the comfort and eye-catching features of the pages that customers want to maintain. For example, if a customer leaves a desired list of products that are not currently in inventory, it would be perfect to notify him when the product appears in inventory. You must also measure KPIs for push notification activities. This helps optimize activities. The
Whether you convert new site visitors to more loyal customers, or work effectively and keep existing visitors is up to you. However, according to statistics, there is no chance to avoid the advertising interceptors, so it is meaningless to find new customers. The main part of the company’s strategy to increase profits is to maintain existing customers. Therefore, through web push notification, you can resist advertising interception, so it is easier to communicate with existing customers and guide purchases.
