If you are running a content site, you may want to increase website traffic. Now, Facebook’s algorithm changes have affected the organic traffic of social channels, and advertising interceptors have affected the advertising revenue of content websites. The newly launched Channel Web push notification can increase the traffic of content websites by 30-40%. Your customers are looking for new content on your website. They want to be notified when you publish. They don’t need to check the website every day or whether there are new content. Notification is an effective mechanism for performing this operation. The
What is browser push notification? Mobile applications use notifications to increase user engagement and can now use the same technology in browsers. When a notification is sent to a user who shares important updates with readers, the user will visit the site again. Push notifications can easily increase website traffic. The website provides important work for users and better experience for customers. Another important point is that notifications are sent to users when they are online in the browser and may not be on the website. Chrome will announce its support for push notification in april2015. In January 2016, Firefox will be available for chrome, Firefox and safari, which occupy more than 70% of the browser market share. You can view your own analysis data, but most users can participate again through this channel. The
Reasons for requiring browser push notification: there are many visitors to the website, and they want to increase repeat users, so as to ensure the maximum benefits from new users. Participation is the core focus indicator of multiple sites, which improves the lifetime value of customers and provides more space for charging. For available re engagement tactics, the following factors are usually considered: Email list – collects email subscribers from the website and sends emails for future participation. Retaging – users specify pixels when they visit the site and relocate on various search and social platforms. Now you can choose the third browser push notification option, which is more efficient than email and less expensive than reta gating. The
We collected the data of multiple push notifications sent through the platform pushengage, and confirmed that the click through rate of browser push notifications was 5~30%, 2~10 times higher than that of e-mail# Calculate click through rates when clicking \/ subscribing to notifications or sending e-mail. The comparison between the cost of the browser push notification channel and Rita gating shows that the cost per click is only US $0.002. The following calculation assumes that the site uses a package worth $29 and 10000 push notification subscribers. There are three reasons why content websites need browser based push notifications. If you are not completely sure, there are three reasons to consider using browser push notifications with pushengage on your website. The
Obviously, the world without mobile applications and sending notifications on the mobile is witnessing the mobile era. To survive, an enterprise must have a strong mobile strategy. This has led many marketers and bloggers to build mobile oriented campaigns and tools to support them. The increase of mobile addicts will trigger mobile websites and mobile applications. Personalization through mobile applications can generate more revenue according to the business. Now you can use some of these advantages without using mobile application resources. Using browser push notification platforms such as pushengage, you can send mobile notifications to subscribers without having a mobile application. You can also send mobile notifications to users to switch subscribers with a single click displayed on the site. The
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