Locked, isolated, always online. If there is a prominent trend in the whole pan dynamic field, digital channels undoubtedly play a greater role in all our lives. Nowadays, it is hard to imagine that an enterprise does not provide an online experience for its customers. This has become the industry standard for all industries. However, although the digital channel plays an important role as a source of connection in the unimaginable chaos, the generation of connection by web users is generational. The fourth annual study \
The report is aimed at marketers, strategists and business leaders in all industries and provides insight into the evolving digital preferences of online listeners and consumers who are proficient in all generations. It is hoped that by providing core insight, it can identify the behaviors and preferences of each generation in today’s digital environment, provide clarity for current technology decisions, and ultimately provide practical information for future digital strategies. This year’s research focuses on the younger generation like millenier and generation Z, but provides additional details on the digital actions of other generations, including baby boomers and generation X. all generations respond and change together with novel coronavirus pneumonia (a world pandemic). The
To the ebook or view the full report, read on. Male resilience: connection locked generation male directory 1. Resilience: connect the trapped generation 2. Generation Z is still the most Internet dependent generation. 3. technology is now the center of everything 4. Entertainment vs. information: generation separation 5. Firm habits, evolutionary trends 6. Enjoy creative freedom with WP engine. Generation Z is the most network dependent generation. Generation Z continues to represent the generation most dependent on the Internet. More than one quarter of the respondents of generation Z can only spare one hour (or less) before using the Internet. In addition, the baby boomers are still the largest group, and they are ready to spend a week or more without the baby boomers. The
In other words, almost half (45%) of the respondents said that they could not stay away from the Internet for more than 4 hours. This figure is considerable, but it is no different from the past. Overall, web dependencies are mostly stable. One of the interesting points is that from 2020 to 2021, the time required for the network connection to be interrupted to the degree of inconvenience, and the number of respondents who mentioned 2 to 4 hours decreased. Some of these users seem to have increased their dependence on the Internet, but others have decreased their dependence. This can be explained in part by the overwhelming nature of the digital spread of infectious diseases as a whole. Expanding \/ reducing fatigue, endless email, and non-stop social media scrolling undoubtedly make some web users tired, regardless of age. The
Another interesting development brought about by pandemics’ frequent online feature is that people’s awareness of the importance of \
It has increased dramatically in a generation. The
One of the interesting points is that between 2020 and 2021, the time required for the network connection to be interrupted to an inconvenient degree is reduced, and the number of respondents who mention 2 to 4 hours is reduced. Some of these users seem to have increased their dependence on the Internet, but others have decreased their dependence. This can be explained in part by the overwhelming nature of the digital spread of infectious diseases as a whole. Expanding \/ reducing fatigue, endless email, and non-stop social media scrolling undoubtedly make some web users tired, regardless of age. Another interesting development brought about by pandemics’ frequent online feature is that people’s awareness of the importance of \
Important takeout here? Although digital channels are more extensive than ever before, listeners who fill digital channels remain selective in the ways and places they spend their time. Enterprises and brands need attention. However, the dependence of the Internet cannot be confused with the overall dependence of technology. According to our research, web dependency remained stable during fandemic, but technology dependency increased dramatically in each generation. In the activities that Gen Z first experienced in 2020, video chat, distance learning and games were cited most. For Gen X and baby boomers, telemedicine and telecommuting are more widespread. The
These digital trends reflect that generations have participated in many activities of fandymic migration (and often in the physical environment), but the online options that replace these activities show little sign of turning back and have experienced rapid adoption. Entertainment University Information: another digital trend accelerated during the generation separation fan activity is the overwhelmingly dominant video stream of generation Z. 70% of generation Z respondents said that they did not receive information when they visited, but increased the use of video streaming in 2020 according to the greater demand for entertainment. Network. According to previous research, all generations except generation Z will continue to browse the web to access information. Generation Z ignores this trend. The most important thing is to pay attention to the Internet for entertainment (millennials pay about half of their attention, ranking second). The
The mechanical relationship of information university entertainment is still a thorny problem. Should we target young audiences and dynamic and interesting content that is dangerous to alienate other generations? Generation Z and millennials currently account for 70% of the online audience, so according to our research, the answer is: Many companies are cautious about this issue, slowly incorporating more attractive and interesting content such as video and social media into the digital footprint, providing information, and maintaining some formality. On the contrary, enterprises have strengthened their approach by meeting young audiences through increasingly popular entertainment sources. The
For example, tiktok has become very popular among the younger generation, with an increase of 180% among generation Z users in 2020. Using services such as Netflix and Hulu to join other generations of Gen Z and millennials will help increase streaming services to more than 1billion subscriptions. The world in 2020. Male firm habits and the resilience of evolutionary trends are reflected in the digital habits deepened by generations during fandemic and the resulting digital trends and acceleration of adoption. Facing the closure and restriction of the physical world, the digital channel immediately fills the gap. As this initial situation turns into a long-term reality, the digital habits and behaviors of each generation are engaged in post coping to pre coping, from resilience to reconstruction. The
Full report
Please read the book! Enjoy creative freedom with WP engine. WP engine can be freely created in word press. Among all WordPress providers, the company’s fastest product provides 1.5 million digital experiences. On the top 200000 sites in the world, using WP engine can enhance the digital experience more than anyone else in WordPress. WP engine provides companies and agents of all sizes with the most reliable brands and developer centered WordPress products, including managed WordPress, enterprise WordPress, headlis WordPress, flywheel, local and geneis. The technological innovation and award-winning experience of WP engine have benefited WordPress experts a lot, providing more than 1.5 million websites in 150 countries \/ regions.
