When promoting very specific products or proposals. If the amount of information to be provided is limited. To test product requirements. Highlight Click to induce copy (CTA) or gather information from the form. The process of building and designing a microsite is the process of starting a website and designing marketing activities. To successfully create a microsite, both technologies need related technologies. Therefore, before you start, please familiarize yourself with WordPress knowledge and marketing skills. It is also important to understand the difference between microsites and multisites. The
Step 1: like all solid marketing campaigns that define the objectives of the microsite, starting the microsite starts by stating what to achieve. Clear goals help to effectively design microsites so that the desired goals can be achieved. We have outlined several possible goals for your microsite: There are many reasons to create a micro website with new potential customers or demographics. For example, there are many types of marketing activities, which can increase participation through an enhanced UI that is not suitable for a specific product or service, or carry out competition publicity through different types of marketing activities. . This means a highly targeted platform, so the goal must be more specific than the goal of the main website. The
Step 2: obtain the domain or subdomain. As we pointed out, microsites are usually located in their own domain or subdomain. In both cases, you must set the address of the microsite before starting the design. To use a domain that is completely separate from the main site, you must register the domain and add it to your hosting account, just like any other web address. To use a subdomain on a microsite, simply turn on the default multisite feature of word press. WP engine customers can easily do this with a few clicks through the user portal. But even if we do not host the website together with our company, WP config. You can edit the PHP file to activate WordPress multisite. Access through FTP (File Transfer Protocol) and FileZilla and other FTP clients, and \
\/*Multisite * \/ define (‘wp\u allow\u multisite’, true); Then navigate to the WordPress dashboard and navigate to Tools > network settings. Here, select the subdomain installation option, enter the required details, and then click the Install button. The third solution is to set up a multi site network and add a custom domain to the sub site using the default domain mapping. The previous article detailed how to do this. Step 3: site design does not have a perfect design plan when dealing with over centralized content, such as the content that can be seen on the microsite. These types of platforms are not defined as generic technology, scale, or technology. However, micro website is the most important marketing tool, so it must be designed according to it. The
It is often hoped that the design of the micro website will imitate the design of the upper website, be based on specific customers, or emphasize new products, while maintaining the overall brand. For example, if you are launching a new product, you may want to create a separate promotion through a microsite that provides all the information about the project. It is recommended to use elements that emphasize product functions and design the micro website according to the brand style. In other cases, you may want to use a microsite that is completely different from the parent brand website. For example, through micro website marketing, emphasize the inherent characteristics of store brand identity, so as to launch chain location websites
Suppose you want to differentiate from the company website. The
This may be a site that publishes regular and ongoing content. In this case, you may want to take risks through microsite design and create something based on how customers view the brand. In addition to the brand and appearance of the microsite, you also want to carefully consider the scope and size. One to several pages. Either party must decide how to solve standard web design user experience (UX) issues, such as the most important information and navigation that should be included. Ultimately, the design depends on what you and your microsite want to achieve. However, some popular features of microsite design include target CTA, Gamification, video and other media, and go to the next step. Step 4: create content for the microsite the content of the default website may overlap slightly with that of the microsite. However, you must create new content related to new products, target customers, or other activities. The content of your micro website will also be more inclined to the marketing copy of style. Several factors to consider include: Brand creativity: determine whether the \
. Integrating micro websites into e-mail marketing may be another effective way to create leadership and promote sales. Micro websites can also provide greater flexibility, targeting and user participation for brands when used in PPC advertising. As micro websites and SEOs tend to focus on specific niche markets, micro websites can promote SEO by setting highly targeted domain names and keywords, without being limited by the more complex strategies that major websites have used. However, there are some important SEO elements to consider when creating a microsite. For example, large brand websites often have very authoritative domains. If the microsite is placed in a separate domain, there is no opportunity to take advantage of this permission. In addition, if the microsite has duplicate content, or only content with similar keywords, the two sites are dividing resources. The two platforms compete with each other, and the search ranking may decline. For people interested in SEO, it may not be advisable to create microsites in a separate domain. The new domain means investing time and resources in marketing and SEO for completely new sites. However, a subdomain allows you to split existing search permissions between two sites. There is no need to optimize sub domain microsites from scratch to avoid creating competitive content. However, no matter what strategy is selected, the best way to optimize the microsite according to SEO is to fill the microsite with excellent content, adopt best practices, and make use of the permissions of the existing site through the cross connection between the main site and the microsite. Micro website for e-mail marketing micro website accurately provides the required content in a way that users can easily browse, so it is a method to turn the focus from direct guidance to sales. This perfectly integrates the microsite into email. With strategically deployed content, you can easily provide all the information your customers need in your inbox. When microsites are used for e-mail, they are more effective in marketing than static messages. By integrating wonderful functions such as product and content navigation, navigation and video, micro sites sent to subscribers by email are more attractive and can generate more guides. In addition, WordPress provides a variety of e-mail plug-ins that can be used to build microsites and simplify and expand support activities. If you want to promote the short-term promotion activities or projects of wechat for pay per click advertising, and have enough time and resources, wechat can work together with the paid advertising activities to guide the default network traffic. A better way to use PPC advertising is to send clicks to the relevant access pages of the website, but micro websites may be a better way to further develop campaign advertising. When the ads are transferred to the main website, they often have to worry about the slow loading time, the overwhelming number of irrelevant information exposed by visitors, and the pressure from the design constraints of the main website. Microsite is usually a small and simple platform that can load faster, navigate easily, and use sharp messages to increase sales without distracting. In addition, because the microsite is small in scale and easy to deploy, it can carry out various functions and experiments that cannot be obtained by the basic site. Don’t forget to set up switch tracking on the microsite with a useful WordPress compatible plug-in! Together with the Google Analytics trace mentioned earlier, you can get a lot of information about running and not running on the microsite. From this perspective, the case study of WP engine’s wechat describes the use of wechat and the methods used together with other marketing strategies
