Male marketing is a constantly changing landscape, and it will be the same in the future. The goal is to meet the needs of the current generation and predict the needs of the future generation. However, without the correct information of these potential buyers, it is difficult to accurately identify the correct strategy to be used in marketing activities. Generation Z includes all people born between the mid-1990s and the mid to late 2000s (approximately). This is the latest generation that can experience adulthood. It is also the generation that marketers need to consider when making major strategic decisions in the future. This post introduces the purchasing habits of generation Z. Then, we will briefly introduce some technologies that can be used in marketing activities to communicate with generation Z through websites and social media channels. Let’s go! The
The purchasing habits and purchasing power of generation Z generally speaking, the purchasing habits and purchasing power of generation Z are very different from those of the previous generation. Perhaps the biggest difference is the number of generation Z people who rely on mobile devices when making purchase decisions. In fact, up to 46% of generation Z people will search for products on mobile devices before buying them in stores. But mobile influence goes beyond that. 73% of Gen Z said they would buy according to social media recommendations. Of course, purchasing power is as important to marketers as buying habits. Purchasing power is the amount of money that a generation can use for goods and services. According to uniquely Z generation, the group’s annual purchasing power is US $44billion. But another report shows that the expenditure of generation Z is more than $143billion, which is much higher than that of millennials and other generations at the same stage of life. The
To make the transition from generation Z to generation Z, marketers must understand how these demographics work. Let’s look at some of the most likely strategies to work. Tactic 1: from the perspective of mobile affinity, Gen Z is more inclined in technology than the previous generation. They have grown up with smartphones, tablets and laptops, and are more skilled than the previous generation of young people. As we discussed, this is interpreted as a generation with more mobile affinity. What’s more, this generation is very device dependent, and they need to provide the information they need. If your website aims to attract Gen Z, it is important to focus on responsive and mobile friendly design. For example, you might want to create a web site that can accommodate all screen sizes and add features to the site that are easy to use on all devices. The
Tactic 2: the one bite size content block provides generation Z with technical proficiency, so the concentration time tends to be shorter. They expect quick, bite size content that catches the eye and gets to the point quickly. Therefore, you may want to focus on providing easy to digest text content scattered by images, videos and other media. If you want to persuade Gen Z to buy, it is particularly important to consider this when developing sales inflow channels. Tactic 3: in addition to education and entertainment, as a marketer, he has less time to affect the audience of generation Z due to his short attention span. To increase their time on your website and increase the likelihood of conversion, they must focus on both education and entertainment. The
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To better understand this trend, Gen Z and social
