Mobile strategy plays a central role in the marketing mix of all small and medium-sized enterprises. According to the research conducted by demandware, an e-commerce software company, in the first quarter of 2016, mobile accounted for 45.1% of online shopping traffic, surpassing the desktop traffic that accounted for less than 45% of online shoppers in the same period. With the increasing number of mobile users, it is expected that mobile will account for more than 60% of global e-commerce traffic by the end of 2017. Online shopping is expected to develop into a mobile dedicated space in the near future. According to the Pew Research Center’s questionnaire on the use of smart phones in the United States, 77% of Americans own smart phones, which is not surprising. The
In addition to the significant increase in the number of global smartphone users, there are many other reasons for SMEs to focus more on mobile marketing strategies. For example, through the mobile priority strategy, companies can market to specific groups or demographics. Joe tantillo, CEO of greekgear, a company that sells handbags and clothing bearing the University fraternity and girls’ club logo, said that half of the company’s online traffic comes from mobile devices. Many customers prefer to select and move items rather than spend time browsing through all product categories. About one third of the mobile flow flows into the Glick gear. Joe tantillo said, \
There are five reasons why SMEs need to pay more attention to mobile marketing strategy in 2017: The rise of mobile search generates billions of Google searches per month. More than half of the searches are conducted on smartphones and tablets. The site that uses Google Analytics claims that more than half of its visitors use mobile devices. This growing mobile search can be attributed to the fact that most business owners have found the value of building reactive websites. Nowadays, consumers, especially young people, rely more on mobile devices to search for information, products and services. The telephone is very close at any time. Digital marketing experts say that mobile marketing is no longer an option, but the only way for business growth. Gene Alvarez, a Gartner technology research analyst, believes that all enterprises’ investment in growth should focus on the mobile market. Controlling local and global mobile search should be a major priority for small businesses. The
Mobile applications increase engagement. According to a recent Gallup survey, 72 percent of Americans use their mobile phones more than once an hour. Up to 90% of your time is spent on mobile apps. If your business does not have mobile applications, you need to upgrade the game. Mobile applications increase the engagement of existing and potential customers. Use app to get customer data and feedback. They provide a faster and easier way to connect with your audience. App development costs are also very low. Even small enterprises can help improve brand awareness and attract more customers. The
There is giftagram, an example of a company that uses app for business growth. The company allows customers to buy and send gifts to loved ones, which can only be accessed through mobile applications. According to Jason Reid, CEO of the Toronto based company, giftagram started with the least resources, but achieved huge growth by focusing on the place where there was growth, namely, the mobile platform. Customers are attracted to giftagram applications that can easily send gifts. As long as you select a gift, the recipient will receive an email or SMS notification
Yes. Jason Reid said, \
Convenient mobile payment consumers are now looking for simpler and more convenient mobile payment options. Therefore, it is very important to ensure that your business can accept mobile payment for goods and services. You can insert purchase buttons on a variety of platforms, including Facebook, twitter, and Youtube. Mobile payment options on social media make it easier for customers to complete the purchase process. Customers can purchase directly from Facebook news sources without going to other sites to process payment. Consumers don’t have to go through multiple stages to complete, which helps to reduce casual and hesitant purchases. Mobile payment options may potentially increase revenue. The
The popularity of mobile dedicated social media platforms has increased, and we have reached the point where enterprises can no longer ignore social platforms. With the growing popularity of mobile dedicated social platforms such as periscope, instagram and snapchat, mobile strategy should be included in the marketing mix. However, it is important to continuously monitor social channels and publish instant videos and images that reflect brand or business experience. On the mobile dedicated social platform, establish contact with snapchat generation followers to form a advocacy team with high participation in products and services. The
Mobile consumer survey mobile plays an important role in e-commerce where consumers use devices to shop, but mobile also provides a good platform for consumers to conduct more detailed surveys on companies, products or services. Most online buyers search for comments and usage before making a purchase decision. Manhattan based enterprise lighting New York started its mobile marketing strategy four years ago. Aaron covaleski, online search marketing director of lighting New York, said that nearly 40% of its visitors currently use mobile devices. Visitors do not use smartphones to buy lighting products, but search by phone before visiting the store. \
Conclusion the marketing trend is constantly changing, but as small business owners, they should accept mobile marketing and take advantage of growth. Mobile devices are increasing, so please make sure your brand or business is properly supported. Otherwise, it may fall behind.
