You have written the article with all the correct words and correctly specified the target customers. Before clicking publish, you need to perform one more action. After you’ve written a lot about the topic you’re really interested in, now you should use a few words to express all the problems related to it. Few writers like this part of the work, but WordPress meta description is required and should be taken seriously. Finally, it’s a pity to see the beautiful text that hasn’t been found, because after reading the inappropriate meta description, no one wants to click it. So what makes this little text so important? First, SEO is very important for online visibility of all websites. Related to full page SEO, meta description plays an important role in improving website SEO. This article introduces all the features and importance of a good word press metadata description. The
What is the core role of meta description? It is not a rule meta description of a good meta description. What is the core function of adding a meta description in WordPress? A meta description is a text fragment that serves as a summary page or article. Will be displayed directly below the links in the search results, and the words of the search terms will be displayed in bold. It can describe the page content as accurately as possible for users and search engines. So, of course, you’ll come to the conclusion that the main purpose is to get someone to click on your link. Meta description itself will not affect the search ranking of the website. However, well written and charming meta descriptions can improve the click through rate of natural search results. If links are frequently clicked, you will find that search engines are important to your page for specific keyword syntax. As a result, you can indirectly but effectively improve your site’s ranking. The
The following is a list of several features that have been written and have useful meta descriptions. 1. if the user’s length is between 130 and 155 characters, the platform usually needs a description length between 120 and 160 characters. However, Google still likes to change the optimal character length at any time, so it changed the optimal meta description length twice in a year. However, since the rules on the length of meta description are not strictly formulated, there will not be too much pressure. However, in order to play safely, it is recommended to provide a convincing explanation of the content with a general length of 130 to 155 characters. The
2. uniqueness usually requires that all meta descriptions are unique. If repeated, all pages will display the same content, which may reduce the overall user experience. 3. if there is a focus keyword in the meta description containing the focus keyword, Google will highlight the keyword in the search results. This makes page links more attractive and easier to click, because listeners can actually find the information they want when they visit the page. 4. a meta description written as a dynamic voice should lead potential visitors to take action. Passive language is not very persuasive in nature. In general, initiative is easier to understand than passivity. Therefore, using initiative in meta descriptions will help guide people to your page. The
5. the content must match. If you ask us, that’s for granted. However, many people still want to abuse the convenience of meta description. They enter information that is not included in the page into the meta description to trick visitors into clicking. This will not only improve the migration rate, but also make us aware of the actions performed by users. As a result, your page will be adversely affected by Google,
