The WordPress Theme market continues to grow. Although it has been operating for several years and has obtained a large player on site, the saturation state has not yet started. There is still room for innovation and new users. In the past, we have illuminated the press75 and macho themes. In this post, we will perform the same tasks as other competitors pixeltrade. This is a company founded by two Romanian brothers, who have turned from freelancers to building WordPress products. Over time, they gained huge popularity by focusing on product quality and customer support rather than marketing. Another reason is that themeforest raised the price of some themes by nearly 300% in 2016 (but with good reasons). The
So far, pixeltrade has taken a step towards the establishment of independent stores, and has a solid team to support this. We have every reason to discuss with vald olau, one of the founders, the construction, value, strong team building and WordPress Theme pricing method of WordPress Theme business in today’s market. Good voice? Then I’ll go in. Under the method of operating WordPress Theme stores in today’s market, the questions were sent to Vlad by email, and he answered them kindly and in detail. Brad, take it. The
Please introduce yourself. Who are you? What is your background? How did you get into the word magazine? I am the co-founder, developer and Vlad wearing many hats of pixelgrade. I have background knowledge of computer science and architecture. I think these two really fit. I can easily call myself a software architecture. My journey to WordPress started when I was a freelancer, because the client required to customize the WordPress site. You can’t say love at first sight. This is one of the CMS that people use and we want to be close to. But over time, I really understood the power of the community behind WordPress. WordPress has grown for me. The
Please tell me the pixel grayscale. How did you get started? How is the road so far? Pixelgrade went through a period of freelancing and began a natural phase for my brother. Both professionally and personally, it is a complete and clear solution to our life. We started the same job as freelancers before, but added focus and order. Once we can gather teams around us, things begin to heat up and we can handle fewer but larger projects. From the old version of CodeIgniter to small business websites with customized CMS, WordPress websites of various sizes, magnto stores, and fully customized web applications (some of which are quite large), we can do anything. We are for love, for challenge, and to tell the truth, sometimes for easy money. Sometimes compromises are necessary to secure the playground. The
How is it different from other theme stores? I know this is not modest enough, but what makes us different is the people and the team. This means a lot when designing things. But objectively speaking, we believe that seeing our stubborn focus and embodiment on design is the main factor providing our advantages. What are the core values of leading business decisions? We pursue transparency for all internal and external people (see transparency report), desire for things we can be proud of, and humility to take nothing for granted. These are three key values for our team, our customers and our community. The
Pixelgrade’s
What is the current status (user, revenue, traffic, etc.)? At present, we are in the process of shrinking and readjusting. This is because of the focus and clarity of market conditions and new discoveries. While we develop the subscription model in our store, we strive to lay a technical foundation for the future. This is the largest (Gutenberg is the largest), especially good things on the horizontal line. Note: please refer to the transparency report mentioned above for details about pixeltrade users and benefits. I found you and themeforest selling themes on your website. But they are not the same subject. Can you explain the basis for this? We started with themeforest and recently started to focus more on our own stores. We are WordPress Com. Every market place is targeted at a specific audience, so I think we should try and match the products. Our goal is to have the same customer base almost everywhere, but we strive to make better use of the characteristics of each community. The
In addition, we have an exclusive contract with themeforest, so we cannot sell the subject elsewhere. Therefore, there are also relevant laws. It is very rare to offer monthly subscriptions in your own store. How to achieve this business model? And have you achieved any results so far? We think the time has come for the theme market to move to subscription mode. Subscriptions almost follow the standard plug-in domain. Subscription is a better deal in terms of predictability and flexibility, and a better deal in terms of continuous support and updates. They can enjoy lower initial costs and access to the best collection of WordPress topics tailored to specific industries and requests. The
In addition, on the 14th, people can easily start their journey through a free trial period and a solid onboarding process, which will help speed up the creation of the website and start. We are convinced that this business model is closer to the reality of developing, maintaining and supporting software products. So far, we actively believe that this is the right choice. Although the initial result is a difficult journey in the future, it is encouraging. But we do not expect overnight success. We are playing a long game. What are the main marketing channels to attract customers? What did you try again? First of all, we are new to the whole marketing field. Instead of focusing on this area, we have started and developed in recent years. Previously, we relied on the market to do business and provide products to potential customers. The
We are committed to connecting with the brand and building stronger ties with customers through consistent and continuous communication. We use e-mail, content and social media marketing and have started a collaborative program. All of these channels help to convey clear information on various touchpoints, such as modification, which is ultimately what we want. On the other hand, we tried some advertising experiments (especially Facebook), but it didn’t work for us. But we have always been a long-term career strategy to foster a stable relationship with our customers. This is not a gross hack that happened overnight. We are convinced that marketing efforts are moving in the right direction. The
What is the biggest lesson learned so far (failure, aha moment, central point)? Where do you start?! In the six years since we started all these adventures, we have learned a lot from them. One part is the individual, the other part is the co-founder and leader, and the other part is the team and business, which is suitable for us. One of the most important lessons we have learned is that a strong team is not formed by good intentions alone.
It is important to plan the transportation process. Build major revenue sources and create more revenue on this basis. The WordPress topic area is prepared for subscription based pricing models. Set up a team as soon as possible to ensure experts in various fields. Interpersonal technology is as important as hard technology. At this time, I would like to thank Vlad for letting us take the time to talk with us and opening our hearts to everything. We hope you have learned a lot by yourself or gained an interesting perspective on the internal operation of the subject business. What is the main content of the interview? Have you found anything particularly interesting? Please let us know in the comments section below!
