You don’t have to say that every page of the website should have clearly defined goals and objectives. Yes, one by one. Each page should aim to get visitors to take specific actions, such as adding a press release, leaving a message, clicking \
Recently, a new type of click induced copywriting has become popular on the Internet, which is the answer to the name welcome mat. Even if you haven’t heard the term, you probably have heard it once. More and more websites and blogs use it for marketing. The reason is simple. Work very well. In fact, when AppSumo’s good people develop it for their own website, the conversion rate is 3 times! Subscriber 3x? I don’t care. You. Of course, apple sumo uses welcome mat as part of the sumome plug-in product family. The
Therefore, if you want to learn more about this new conversion tool, what it can do, and how to set it up on the web site, please continue to use it. I will explain it in great detail. What is welcomemat? Please look at the screenshot of the website below and tell me what they have in common. \
How about a good user guide? But what does this have to do with our subject? Well, welcome mat works almost the same way, except that it is a pop-up rather than a separate page. If it is enabled on the site, the first thing visitors see after visiting is a large and simple click guidance problem, requiring them to perform only one operation. Hard to ignore. However, your site, blog posts moved to the site, or all items you clicked before are still directly below the CTA and can be clicked once. Simply put, welcome mat packages the entire access page into a pop-up page. If you ask me, it’s very practical. The
But you don’t have to rely on my words. Full screen CTA was subsequently adopted by celebrities in the marketing field. For example, quickspring’s Neil Patel uses it to guide people to like their Facebook pages. Since then, I have seen the number of his fans increase by 2000. This also shows that CTA is not limited to collecting e-mail subscribers. Can be used for any type. Move the latest transaction show off visitors to the store page and display the most popular content on your website. Please follow me on twitter. And more… If that’s not enough to convince you to try it, I don’t know what will happen. Therefore, if you want to try full screen CTA, you will learn how to set up CTA for WordPress website in the next section. The
To do this, we will use two applications, sumome and optinmonster. As far as I know, sumome was the first to implement it (and created the name welcome mat). We will start with this application. Method 1: make a welcome mattress for websites with sumome
Gisumome is a useful toolbar for increasing website traffic. It is built by AppSumo and contains plug-ins for guided creation, sharing, content analysis, and so on. One benefit of sumome is that the default version is completely free. This includes welcome mat, which is part of the tool stack. The
Let’s see how to set up on the site? Step 1: install sumome on WordPress. Sumome can be installed in many ways. For WordPress users, the easiest way is to the WordPress plug-in. It can be found in the plug-in directory or installed through the back-end. For the latter, navigate to the plug ins menu and click new at the top of the screen. Male then enter sumome in the search window and press enter. The plug-in must be the first plug-in in the list. Click Install Now to and install. The
After ing, click activate now to activate. Step 2: after the smoke registration installation is completed, a large blue arrow pointing to the side of the site will be displayed. If you move the mouse over it, the sumome menu button (also known as \
If you have an existing account, you can also log in here. Step 3: after setting up the welcome mat installation account, the main screen will appear. Here, you can view notifications, change sumome preferences, and most importantly, find the sumo store. After clicking, you can find all available applications on sumome stack in the store. The welcome pad is located in the first part of the email. Click it, and then on the next screen, click free to start the installation. The Daya health mattress is installed. Configure time. Step 4: click open on the pop-up configuration store screen, or open the home page on the sumome badge, and then directly select welcome mat to open the application. The
You will be prompted to select one of any available schedules. For now, it is sufficient to click continue at the bottom and keep the free plan. End on this screen. Male welcome mat configuration options. Email – Welcome pad analysis screen. If the station has CTA enabled, the number of exposures and conversions will be displayed here. Design – sets the appearance of the pop-up window. Background color, text, font and font color, button text, etc. View all changes in real time, including mobile versions. Action – configure the time and visitors for the welcome mask display. You can choose to hide it from subscribers, etc. Advanced – here Pro users can code their own custom welcome mat designs. Display rule – determines where the welcome mask appears and does not appear on the site. Set rules for various device types, operating systems, browsers, etc. A\/b testing – this is another feature for pro users. Test various designs, click to induce copywriting and other elements to optimize the transition. Services – associate subscription forms with the most commonly used e-mail marketing services. Select your and connect to sumome. Trace pixels – if you use trace and toggle pixels to track events on the site, you can set them here. Professional skills. For beginners, design, action and display rules will be the most interesting. Welcome by default
You can set a mask. The
Some design features, such as background image settings, are only available in the charge plan, not in normal colors. The same is true for most finished templates. However, if you use the available options, there is no problem with the unique design of full screen pop-up windows. If you are satisfied, now Step 5: after the welcome mat startup design is completed, it is as easy to start welcome mat as pressing the red button in the upper left corner of the app menu. In this way, welcome mat will be activated, expecting (hoping) a sharp increase in the number of users. Congratulations. Success! Isn’t it hard now? But this is only the first of two possibilities for setting up this type conversion tool on your site. Next is the second Method 2: create a full screen click induced copy using optinmonster, another plug-in \/web application for creating lists. Unlike sumome, we focus on collecting email subscribers. In addition to integrating with all major e-mail marketing services, the application also allows you to quickly and easily set up forms, including a\/b tests, exit intent Technology (pop-up windows when visitors leave the site), etc. The only drawback: not free. But at the same time, the price starts from $49\/ year, and the return policy is not asked for 14 days. And it’s worth it! In fact, after investigating optinmonster for this article, I bought it for myself. Do you have a better recommendation? However, we will return to the subject. Optinmonster has a function similar to sumome’s welcome mat, called welcome gate. In addition, this is a full screen pop-up window that you can run at other times and locations on the site. Let’s learn how to set it in detail. Of course, this tutorial assumes that you already have an optinmonster account. If not, you can receive it here. Step 1: log in to the account login is on the left side of the top menu of the optinmonster home page. When you click it, the website requires a user name and password. Then navigate to the dashboard. Optinmonster calls the pop-up and forms used to aggregate subscribers optin The dashboard displays information about all options created by the user and whether they are active. If you have a new account like mine, you must create the CD-ROM drive from scratch. Step 2: if you find the create new optin (big green button, hard to miss button) in the upper right corner of the CD-ROM drive, go to the settings screen. Male welcome gate, so first select fullscreen under select your design in the lower left corner. You must then enter an activity name. I will do welcome gate test campaign together, but you are free to think of your own topics. Now it’s time to decide which web site to run. If the target site has other activities enabled, just select from the drop-down menu. Otherwise, you must click add new site. Enter the site name here (for easy identification) and domain (optinmonster will operate). You can save it. Now all that is left is the selection template. For full screen pop-up, you can only use the current entry theme, so it is very easy to select. Click it to go to the next step. Step 3: as in the design adjustment sumome, completely customize the CTA to make it look cool and suitable for the rest of the site. The following are the details contained in the customization options. Design – only two fields. One is the background color, the other
