Every year, we change dozens of algorithms to eliminate bad search results and only provide the most useful and relevant content for searchers. Last fall, the search engine giant announced several major changes that could affect the ranking of websites. The good news is that if you have put website optimization first and user experience (UX) first, you don’t have to worry about making any kind of changes to your website. However, this does not mean that if these changes are applied at the end of May 2021, we will not understand what the Google core performance report is and what impact it will have on the search engine results, but let it pass. The
What is Google core web vital? The web lifecycle is not a new concept for those who are concerned about the impact of website performance and the overall consumer experience. Research shows that page speed directly affects the user experience, and Google has used it as a ranking factor since 2010. The web lifecycle of particular interest to most webmasters is as follows: Internet speed website security mobile affinity robots. Txt and sitemap Google has been paying special attention to these factors for many years, but now it is more important than ever. What is the change? The
Google core web vital is a new and more complex web vital, which will become part of Google’s core algorithm. That is, if the site does not meet the criteria set by these new webvitals, the changes may have a negative impact. As part of Google’s latest update, new web prerequisites are assigned priority, including page \/ site loading, interaction and visual stability, as follows: LCP (large contentative paint): focusing on page loading time, the time required to load a single page from the user’s perspective. FID (first input delay): focuses on the user’s ability to interact with interactive components and pages. CLS (cumulative layout shift): focusing on visual stability, it indicates the stability of the page when it is loaded. Maximum content paint (LCP) website loading time is an important factor in the user experience. Research shows that the slow loading speed of the website will have a negative impact on brand awareness, and the conversion rate will be reduced. If it takes too long to load pages, users may be dissatisfied and leave the site before the site is fully loaded. The
The LCP metrics report displays the rendering time of the most compelling block of text or image in the area, depending on when the page was first loaded. Ideally, you need an LCP score of less than 2.5 seconds. The first input delay (FID) FID is to track the time between the user interacting with elements in the site and the browser responding to the request. Interactive components can include clicking on links, selecting menu options, and so on. A website that mainly hosts a large amount of content should worry less about this specific core web essential element, but the end of the page contains interactive click induced copywriting, client \/ subscriber login, and even subscription pages. The slower the response time, the more disappointed the visitor. Ideally, I want FID scores below 100 milliseconds. The
Cumulative layout switching (CLS) finally, CLS is designed to measure the stability of pages when they are loaded. For example, if you are viewing content on a mobile device and the text you are reading jumps when you continue loading, the text block will be considered unstable. These examples are very disappointing for consumers, and in order to find the required information elsewhere, they will leave the page, resulting in a higher deviation rate. Page stability
The less, the lower the total CLS score. Ideally, the CLS score per page must be greater than 0.1. A higher value indicates that the elements in the page are moving when they should not be, which has a negative impact on the page load time and the site UX. The
Is core web vitals a ranking element of a website? Network life cycle always plays a small role in website ranking. However, as more users ask the site to work for them, Google is now prioritizing it. Not the opposite. If the page is too complex to navigate or takes too long to load, consumers can move from one site to another. According to Google, the longer the page is loaded, the greater the impact on the migration rate. As the page load time increases from 1 second to 3 seconds, the refresh rate increases by 32%. If the single page loading time is increased from 1 second to 6 seconds, the deviation rate will increase by 106%. These core web lifecycles will add Google’s current search signals to provide a page experience, including: The
Mobile affinity: in the United States, the mobile share of accessing organic search engines reached 59% in the first quarter of 2021, and reached an all-time high (64%) in the second and third quarters of 2020. Therefore, it is reasonable for Google to include mobile- Affinity as a site ranking element. This means that the website is not only opened on mobile devices, but also presented in an easy to browse and use manner on smartphones, tablets and other mobile devices. Safe Browsing: your page does not contain malicious or deceptive content, such as malicious software or social engineering, which can trick visitors into disclosing confidential information or ing software. HTTPS: your website maintains security and provides SSL certificates, so your website can use encryption, authentication and integrity protocols to securely transmit sensitive data, such as bank information and login credentials, over the Internet. Insert ads without interference: an insert ad with interference is essentially an interactive element that pops up and receives the page that visitors are currently viewing. In most cases, there are pop-up ads and coverage. Some full-scale advertising (such as legal full-scale advertising) is necessary, but Google is detrimental to websites that contain intrusive full-scale advertising deemed unnecessary. These websites vitals and the updated core website vitals are now used to determine the ranking in Google algorithm respectively. If you have noticed the necessary information for the web, you hardly need to worry! However, if you do not pay special attention to page speed, site security, and other general UX required elements, it is best to consider these factors when you start or create a site for the first time in the future. Your website. The
How to improve the core web vital of the website? There are several ways to improve core performance, whether it is to make minor changes to the optimized website or to prepare for a comprehensive review. Here are the top 5 core web vital: 1. image optimization unfortunately, when most producers add images and videos to the website, they seldom consider simply including elements and optimizing them to help improve UX. Images and videos account for about 63% of the latest website bandwidth, so it is very important to spend time optimizing website performance. The best way to access image \/ video optimization is to consider three factors: The
File size: when adding images and videos to the website, the first thing to consider is the file size. If your site contains images or videos, you must ensure that the files are not large. The larger the file size, the longer it takes to load the image
