There are several questions that need to be answered before moving on to the topic. Should I advertise on my WordPress website? At a minimum, if you are an e-commerce store, entity company, SaaS or service company, it is recommended not to use advertising. What’s the matter. Therefore: it may bring a bad user experience to the audience. You can distract users from the actual purpose of the site – to sell products or services. If you are blogging and you want to generate revenue on the site, advertising and collaboration may be two effective options. But before jumping in, make sure you have high-quality content. These content can get better organic ranking, so as to improve visibility and increase website traffic. To get some revenue, you need higher website traffic. The
Let me give you an example. In general, the click through rate of display ads is 0.46% in all industries of Google network. This means you can get 4 clicks out of about 1000 queries. Advertisers pay an average of $0.63 per click. It splits between the publisher (the site that displays the ads) and the advertising platform (in this case, Google). This means that at the end of the day, it takes a lot of hits to see a few cents in your pocket. This is why the quality of content cannot be ignored. What do I think are the important functions when choosing an advertising provider? Various ad sizes. According to Google data, the best performing ad size is 160 × 600 wide sky boating, 300 × 250 middle rectangle or 728 × 90 card reader board. Rich media advertising (interactive, video) support – these ads are more attractive and attract more participation. Target type. One type of target is the contextual target when displaying advertisements related to the content topic on the website. This means that you can further \
Now, let’s assume that the website allows advertising auctions for dolls. How do they work? Who can advertise on your page? Many advertisers compete with each other in the advertising ecosystem to access specific pages based on target positioning (keywords, URLs, concerns, potential customers). Who will win? The advertising displayed on the page and the advertising auction that determines the amount paid by the advertiser will be carried out later (this will affect your interests). Similar to a traditional auction, it indicates the amount the Bidder intends to pay. In this case, the advertiser will specify the amount to be paid per click or per 1000 exposures (queries). The winner will have the highest advertising quality and the highest bid price. The
But one thing embarrassed me. The more restrictions you set, the less competition you have. May affect earnings. That means you need to balance. It is always possible to test release locations and restrictions through a\/b testing. The advertising market of WordPress website advertising platform includes: Advertiser: a person who publishes advertisements. Posted by: websites and blogs that advertise. Arbitrate all advertising platforms and advertising exchanges. Your website or blog will be the publisher of the story. advertisement
Display advertisements on bars and components all advertisements on specific pages are displayed or hidden by disabled devices: display or hide banners for mobile and tablet computers or desktop roles and logged in visitors advanced visitor conditions: previously visited URLs (Translators), user functions, browser languages, browsers and devices, URL parameters. Some of these features are only available in the charging plan. The
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