Study design. The three main reasons why logos must be simple are: The logo must be diverse, so it can be expanded without losing clarity and suitable for all marketing platforms. Website title, social media avatar, email signature, printed goods, etc. All of these contribute to brand awareness. Through simplicity, users can understand and connect signs at a glance. On average, people look at signs six times before remembering them. The simpler the design, the more impressive it will be. Use only one or two fonts, basic icons and related icons. If you are satisfied with the basic design, add colors to achieve all this. The
4. underestimate the importance of choosing inappropriate fonts. Choosing fonts randomly is another preliminary mistake. It is very important to choose a font that suits the brand personality. Otherwise, you can send conflicting messages to your audience and let them guess what you want to say. When implementing the first two stages of this post (considering the competitor’s survey and the audience’s design), it is necessary to find a font suitable for the logo. To select the version that matches the message, create two or three alternative versions, and then ask your friends or family how they feel when viewing the version. Other considerations when selecting fonts
Wrong font combination – most of life is a natural partner, that is, white wine and fish, red wine and steak, salt and pepper, French fries and tomato sauce or mayonnaise vermicelli. On either side, they can work. If supporting fonts are used, the main fonts need to be supplemented, so the recipe can work and the audience can be satisfied. 2 is the magic number. If the logo contains a banner \/ label line, use the default font in the company name and a supported font in the banner. The basic fonts must be clean and intuitive, and the slogans should use exquisite fonts to highlight the brand personality. The
I also have a suggestion to choose logo font! Yes, you must select a logo font that matches the audience’s age and demographics. Make sure the selected size is easy to read. 5. execute Jackson Pollack and throw colors on the color conflict canvas and run. There are more things about color psychology and choice when designing signs. Just as choosing the right font, choosing the logo color is very important for the brand identity. First, the selected color palette must conform to the target customer, market and brand personality. If you choose a palette that fits all three colors, the next step is to make sure there are no conflicts between them. The
Top designers first design the logo in black and white, and then add color after the concept is determined to achieve this. You can now try some of the selected colors. I repeat, simplicity is important. This is why most logos use up to three colors. Continue to use the palette until you coordinate your work, comfort your vision, and communicate your message. 6. inappropriate logo logo is a visual symbol used together with logo or separately according to brand awareness and requirements. This is a great way to create a memorable logo that can be used in many forms. The
By using only logos to deliver messages, you can reduce logos to their simplest form. Remember that logos are not chosen to fight for attention, but to support names and slogans. It must also be relevant to the text and brand used. Simplicity is the best measure again. Take the headspace logo as an example. It is an incomplete orange circle, which cannot be simpler in design. Nevertheless, its message (there is nothing perfect in life, it doesn’t matter) is powerful, simple and impressive. 7. even the simplest logo design using the wrong file
