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Three quarters of the enterprises are using the marketing automation function, so the enterprises that adhere to the more traditional strategy will be more and more backward. In this article, we will see five best reasons to consider the automation of digital marketing campaigns. 1. automation is more efficient. Self monitoring activities may be effective for small businesses, but this approach is difficult to extend. Marketing needs will grow as your business grows, and with automation, you can continue to manage the main aspects of each campaign without spending too much time on lengthy or repetitive work. The
For example, when a new leader is added to the email list, there is no reason to create a welcome message directly. It is more cost-effective to configure pre-set e-mail to be sent automatically based on each new subscription. Delegating this and other tasks to automation software gives you more time to focus on other areas of your business. Whether in terms of saving time or money, automation only adds value to modern brands. You can achieve the same or more ambitious goals while paying a portion of your existing marketing practices. 2. automation provides customers with more choices
A major problem that prevents enterprises from investing in marketing automation is to treat automation activities as routine or lengthy. The reality is that without proper automation software, it will provide new opportunities for personalization that is not easy to implement. For example, instead of adding to the inventory e-mail list, you can ask a customer what type of content they want to receive. If you are only interested in sales announcements, you do not need to receive other types of email. Some brands also offer options to set the desired frequency for the user. Segmentation is one of the main advantages of marketing automation. You can also use a number of different methods to categorize leads, including well-defined preferences for items such as frequency and content type. Age, gender, location, and purchase history are just a few of the criteria that marketers use to create lead subgroups. The
With this in mind, there is clearly no need to sacrifice relevance for efficiency. Automation is not about limiting possibilities. It can actually extend the marketing toolkit and give listeners more control over the customer experience. 3. through automation, among all channels, customer experience improvement email marketing automation is the most common marketing automation channel. Some automation software focuses only on e-mail, not other platforms. That is, automation is very effective in other channels, including SMS, twitter, Facebook, instagram, LinkedIn and push notifications. The
With this in mind, automation can provide more channel support than ever before without investing more resources in activities. More than 90% of retail brands have advertised on multiple social media channels, and all additional channels provide access to new potential customers. Through automation, not only can the same message be distributed to more platforms, but also these platforms work together and become more cohesive
Create a strong customer experience. For example, a customer can purchase on a computer and receive an order confirmation push notification over the phone. Without powerful automation tools, large-scale implementation is practically impossible, and can help customers conduct the sales cycle more efficiently. Through as many channels as possible, customers can easily participate in the brand in the simplest way. The
4. by automating the collection and utilization of data, as mentioned above, marketing automation provides an opportunity to quickly collect and apply customers’ preferences for frequency, content type, etc. Provide different segmentation opportunities based on audience and objectives and flexible criteria. They are a powerful tool in themselves, but automation can help you collect data about your own activities and take it one step further. Continuous collection and analysis of this data is important to optimize tactics and improve return on investment over time. From sales to customer support, data collection is critical. If your support team has immediate access to past purchases and support tickets, instead of starting from scratch every time a customer requests help. This will provide a more personalized response, help you successfully resolve more tickets, and reduce the time spent with each customer. The
Similarly, a\/b testing is a stable and effective method, which can analyze your own advertising and perform the adjustments required to achieve marketing goals. The a\/b test includes comparing the results of multiple ad deformations to determine the ad deformations that are most helpful to the campaign objectives. For example, you can try two different email headers to maximize the percentage open. With the right marketing automation software, small-scale a\/b tests can be set up in just a few minutes to collect relevant information and identify variants suitable for the campaign. Some tools also support multivariable testing, including a and B transformations, and two or more options. The a\/b test is the basic tool for e-commerce e-mail marketing in 2020, which is applicable to other channels including SMS and social media. The
5. although there are many good reasons to consider digital marketing automation to increase sales through automation, the motivation for most marketers is to create more sales opportunities. At the same time of reducing costs, enterprises that are transformed into marketing automation will achieve 53% transformation and 34% revenue growth. You can load most of the tasks related to marketing automation in advance, so you can confirm sales growth while getting more resources for other tasks. Less work and more sales portfolio provide an amazing return on investment in marketing automation for most businesses. The
Some of the benefits of automation are applied over time, but the rest are almost obvious after conversion. Three quarters of all companies that automate digital marketing have seen a surge in return on investment in the first year of automation. While automated digital marketing alone does not guarantee better results, we will provide the tools needed to develop more sophisticated campaigns and provide a more responsive customer experience. After the initial revenue and traffic increase, you can continue to analyze and adjust the strategy to obtain better results. The last idea is that digital channels used to be a relatively small part of the marketing environment, but now, in order to succeed in almost all niche markets, excellent digital marketing strategies are essential. This is just one of many ways that automation can be added to digital marketing practices to help you move your campaign to the next stage. Hope it works!
