Your website is the hub of your online presence. This is how most customers find your brand in search and learn more about your brand. With this in mind, it is not surprising that your website can be used as a powerful and incredible branding tool. Therefore, it must be made carefully. Don’t forget that today’s users are tricky. Research shows that it takes about 50 milliseconds to form an opinion about the website and decide whether to stay on the website. In addition to expecting the website to be fast, functional and responsive on multiple devices, I prefer websites that can provide a consistent experience regardless of the page visited. The
Consistent use of brand elements throughout the website can enhance brand authority, build trust with listeners, and encourage them to convert faster. Let’s take a look at how to create a consistent website experience. Understand potential customers and conduct comprehensive market research to determine which types of audiences are interested in your product or service. Focus on demographic data, background, education, preferences and key issues. Classify based on these data and build a solid buyer persona. It can be seen from the simple name that the buyer persona is a semi virtual expression, which helps to better understand the needs of target customers and adjust the brand elements according to the needs of customers. The
Now that we know who is a solid audience for brand strategy construction, it is time to develop a comprehensive brand strategy. This involves all aspects of website content and design, so as the brand develops, these elements will remain consistent. According to the brand strategy, many enterprises decide to develop detailed brand guidelines. In short, the brand guide determines the content production efforts, design elements and the overall charm of the website. This must include all aspects of the online presence, especially the visual design elements: Use color palettes because each color evokes different emotions. For example, blue represents reliability, orange represents naughtiness, green represents nature, red represents enthusiasm, etc. Use typography – select the font to use and apply it consistently throughout the website. For example, prefetch fonts are stable and traditional, prefetch fonts are modern, and script fonts are considered luxury. Image format and size. For example, the image size in the site and Facebook profiles cannot be the same. Create a folder that contains detailed instructions on how to share approved visual content formats and visual objects in various channels. Your logo – reflects everything your brand stands for. Ensure long-term selection and consistent application throughout the site. Many popular websites, such as the content marketing institute or hubspot, apply the logo to every content created to improve brand familiarity. Brand style guidelines require easy access by all members of the organization so that these rules can be applied consistently across all channels. The
The tone of sound determines the tone of sound, which is to set up a big brand among ordinary brands. This allows you to create an identifiable brand personality across multiple channels and build stronger relationships with your target customers. First, thoroughly evaluate brand characteristics. I want to use a few words or sentences to illustrate. If your brand is a real person, what adjective can best express it? Authority or emotion? A feeling of energy and intimacy? Or, I want to emphasize reliability. From the industry to the audience, the voice will change due to various factors. For example, medical nonprofit organizations sound authoritative, and they want everyone to understand their mission and values. If it is a fashion brand aiming at the millennials, it will be friendly, formal and naughty
You want to sound like. The
Brand voice must determine all forms of website content, from blog to product page and FAQ page. Wherever visitors are, they should know your language and whose language it is. You will also need to re evaluate existing website content to determine if it is appropriate for your brand and adjust your language accordingly. Create a content plan high quality content is to attract people to your site. It has attracted their attention, and it is time for them to continue to participate. Therefore, you must continuously create the highest level of content. Your goal is to create a complete editing calendar and plan the entire content marketing campaign. The
First, determine how often to publish new content. Do you do it four times a month or four times a week? Once the schedule is set, please follow it and let the audience know when new content will appear. Second, think about the topic you want to write. I don’t want to continue on the same subject. The idea is to provide a fresh theme, although it has resonant relevance with different audience segments. Many tools, such as buzzsumo, hubspot’s blog theme generator, or google trends, can be used to generate new content ideas. Third, consider the diversity of content forms. Blog posts are the backbone of content, but will they be the only type of content you make? There are many attractive contents, such as photos, animations, ultimate guides, comprehensive lists, case studies, videos, etc., which can generate greater return on investment. The
Plan 4-6 weeks in advance. Easily implement strategies using project management tools. You can use these tools to track blog posts assigned to authors, posts being edited, Posts ready to be published and promoted, and so on. Whether the content plan is feasible, all members of the content marketing team, from the author to the designer and editor, have enough time to study and complete the work. Please pay special attention to the guest reports. It is a boring job to continuously produce the highest quality content. Because of this, many bloggers accept guest reports. The
In addition to continuously providing fresh and insightful content, this is also an amazing opportunity to cooperate with influential people in the industry, attract listeners to the website and improve brand exposure. To make sure that each guest post in the blog is in the brand and relevant to the audience, you must set up a clear guest blog description. First, you should learn from guest bloggers about the benefits of website contributions, such as brand, free back link, blog statistics, etc. Then, be familiar with clear rules, such as strict word restrictions, website gaps, and related topics. With images, the importance of unique, data-based content. The
For you, to make the most of RO’s online brand strategy, you must match other digital channels used by social networks, e-mail marketing strategies, chat robots or PPC with the presence of the website. In addition, we should focus on creating a consistent brand image online and offline. For example, if you sell products online, the design elements and information in the website and product packaging must remain in the brand. I hope I can help! About the author Jacob Wilson is a Brisbane based business consultant and organizational psychologist. Usually enthusiastic about marketing, social networking and business. My spare time is bizzmarkblog. There are many articles about new business strategy and digital marketing.
