It is a shortcut to the imagination of the audience and a good way to convey ideas. For example, companies that help write papers often use the word \
However, this is only one of the possible ways to name the brand. Other popular name types include ancestor (named after the founder or famous person: Disney, Tesla, proctor&gamble, dr.martens), description (to inform the company in advance of what the company has done: Great Western railways, American Airlines, booking.com), Duwen (DHL of KFC Kentucky Fried Chicken, LG of Dalsey, hillm and Lynn, LG of luck Goldstar) Implicit (the word used to describe the main attribute), Kleenex) and abstract (there is no intrinsic meaning. It is often onomatopoeic words such as Rolex, Kodak, tic tac, for example, dictionary words, slightly changed words, or Facebook, snapchat, RayBan, PayPal, slack, LYFT, etc. The
After you have prepared the visual image, brand personality and name, it’s your turn to choose the color. They are powerful tools for conveying information because they are strongly associated with different emotions. About 85% of consumers mentioned that color is the main reason for choosing products, so this is a very important decision. To choose the most appropriate color for the brand, it is best to conduct a survey. Check out the psychology of color guides and look at several examples of existing companies. Pay close attention to brands in the industry. It is important to decide whether to compete with the brand in a league or stand out in the crowd. The
Another good way to find the color that best reflects the brand is to create digital or real wooden signs to get the most common sense of brand creativity and ideally summarize it as a core theme. You are not limited to one color, but often less and more. Approximately 95% of top brand logos use one or up to two colors. If there is too much, your message may be diluted. Of course, if your message is not diverse, versatile, and diverse (e.g., instagram, Google, Microsoft, eBay). The
You can create logo types using names and colors. Unfortunately, there is no universal formula. Although simple shapes are more impressive (apple, Nike, MasterCard ideas), there are always exceptions (Starbucks, Unilever, Warner Brothers, Heineken). However, the logos (pexels and airbnb) that have explained the space and various meanings play a role of brain trust and attract people’s attention, so they are more likely to be remembered. Many successful signs are characterized by text marks or initials (FedEx’s arrow, beats Electronics’ earphone, Amazon’s a~z, pinterest’s pin P), which create shapes and convey additional meaning. The
Brand voice now is the time to speak to the brand. To do this, think of the brand as someone with all the above brainstorming qualifications (\
