Video SEO: discuss the impact of video on user experience and search ranking, and how to optimize video to maximize the use of SEO. Come on, I’m going to put down some video marketing statistics. You know what. Is one third of all online activities used to watch videos? 90% of users say that product video is helpful for decision-making? Enjoy video advertising, with purchase intention increased by 97% and brand Lenovo increased by 139%. If video is included in the access page, will the conversion rate increase by 80%? Do articles with videos get 3 times more links than ordinary text articles? Source: hubspot&moz
All these statistics of video SEO are impressive, but what does this have to do with video SEO? Well, SEO (optimizing search engines for beginners) is just one of many parts of the digital marketing puzzle. The other most important part is getting the traffic that leads you to actually switch. Video can help narrow the gap between search engine traffic and conversion. In other words, video has a great positive impact on search rankings and conversion rates. Video is no longer a \
In the near past, we briefly introduced some word press SEO skills in several posts including the following: Best WordPress SEO tools WordPress SEO best practices WordPress SEO beginner’s Guide [post series] the 10 most important functions of WordPress SEO in yoast WordPress SEO: among the posts ranking higher in the search engine, the important point is that SEO is far more than ordinary text SEO. To maximize your SEO efforts, you must optimize text, images, videos, and manage other technical SEO details. But don’t lose your heart here. The rest of this post will focus on video SEO. The
How to make the most of video SEO? Now let’s have a deeper understanding of video SEO and the steps taken to make the most of SEO in WordPress video (in fact, these techniques apply to all videos). Video SEO keyword search engine optimization begins with keyword research that does not need to be considered. For example, if you sell WordPress Themes, you may want to rank \
Today, more than 90% of videos use rich media such as videos on YouTube (owned by Google) to enrich search results. Marketingland and searchmetrics research shows that more than 50% of Google’s general searches contain videos. This means that a large number of searchers are exposed to YouTube Videos at a given time. It is worth mentioning that video publishers such as YouTube are a huge source of traffic. The click through rate of video search results is 41% higher than that of plain text results (source: aimclear), and the probability of video getting the ranking of organic Google pages is 50 times higher than that of plain text results (Forrester Research), but everything starts with smart video SEO keyword research. You should focus on specific keywords in the gaps where there are video results on Google’s home page. The
Not to mention: Google has a soft site for method videos, reviews, tutorials, and interesting videos. Videos titled \
Get large sites such as week and next web. Many brand exposure and other repeated SEO advantages have continued to this day. The click through rate of this video exceeded 23million times. In july2016, Unilever purchased dollar shake club with us $1billion. Find out! I don’t worry about myself at all about the length of the video. Some SEO experts believe that short video is better than long video, and vice versa. If your video is great, people will watch it regardless of the length of time. I watch video game play continuously, most of the time for more than 1 hour. Hundreds of thousands of other people are watching this video, so please set it to 2 hours or 2 minutes. It doesn’t matter. Although you can choose to upload the video to the video SEO optimization domain, it is recommended to upload the video to Youtube. Let me explain. The following is the graph that displays the video snipt domain most frequently. As long as we get the video results of SERP (search engine results page) in the language of ordinary believers, we will display our favorite websites. Male: where do you want to host videos on the leaderboard above? YouTube or your domain? Numbers don’t lie, so I vote on YouTube every day. Second, as mentioned earlier, YouTube is the second largest search engine owned by Google. Are people more likely to find your videos in your domain or on YouTube? You don’t have to answer. Google needs more business. The more users of youtube video, the higher the profit. Third, you can create backlinks on YouTube. One in the channel profile, and one in each video description created subsequently. It is worth mentioning that the back link imported from the second largest search engine is not a bad thing. In the era of Google this and the rule of Google, the YouTube exposure that triggered the second work (people click to link to your web assets) is most suitable for small and medium-sized enterprises and large enterprises. Finally, it is important to store the additional load on the site (and server), so as to speed up page loading and improve SEO scores. Ultimately, YouTube videos are easy to include, not all browsers, but are compatible with most browsers. Other people can easily access your videos and get more traffic continuously with inbound links. The core of video SEO so, how to optimize video for SEO? That’s a big problem, isn’t it? Make the video bright. When uploading the video, be sure to upload it with the highest quality possible. Although many video bloggers can go to the 4K area, it is not necessary to do so before uploading WordPress tutorials and guides. For best viewing, record video at a 16:9 screen ratio of 720p (if possible). However, when imbedding video, please use light touch. Google emphasizes the page loading speed as the ranking standard, so it is recommended that you use the required tools and technologies to avoid video interference with the website. You can also use a video thumbnail that loads the player only when the user triggers the play button. Do what you can to optimize the inserted video for fast loading. In particular, as the number of mobile users leaving the site after waiting for 4 seconds increases exponentially, this is also good for the user experience. No one has no time to load websites that take a long time to go back and forth to the sun. Did you see how to add keywords to all appropriate label text content in the video? You need to provide more information for the search spider so that the spider can recognize your video and generate an index. Use SEO keywords in video file names, titles, labels, and descriptions
You can sort by context dependency, including. In addition, please select the appropriate preview image when uploading the video. Before YouTube channel confirmation, you must determine the frame of the video, but after confirmation, you can upload a customized preview image with text or overlay added for better explanation. If you use the WordPress Theme sample to add video scripts and site maps to create a video rotating around the WordPress theme again, the WordPress theme will definitely appear somewhere. Search engine scrollers don’t \
