You can use many successful marketing tools to increase potential customers and conversion rates. However, the login page -a dedicated webpage optimized to capture transformation -is one of the best ways to increase sales data. You think it will be difficult to create a custom login page in WordPress, which can be forgiven. However, given that many plugins can help you achieve your goals, this process is actually no different from creating conventional content for your WordPress website.
In this article, we will introduce the login page in detail. We will discuss the best practice you should follow, when to use them, and the most important thing to create one. let’s start!
Directory
1.
What is the purpose of the login page? 2.
Landing page Best Practice
Why do you want to create the login page Intersection
4.
When to use the long format login page and the short format login page
5. [ 123] Set target for the login page
6. How to create a login page in WordPress
7. [ 123] WordPress登陆页面插件
8.从WP Engine 获得改进WordPress 登陆页面的支持
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What is the purpose of the login page?
The goal of the login page is to guide users to take specific actions.
Visitors on your website usually \”log in\” the landing page after clicking the advertisement or link in your email marketing activity.
Although
WordPress website
The homepage and other areas may include multiple calls (links, forms, and chat functions), but the range of the login page is narrower. There should be only one option to click, such as \”buy immediately\” or \”register\”.
Many login pages include a contact form or registry for visitors to enter their information. In return, they will get discount code, link or other rewards -now you have new potential customers. (Speaking of the registry, if one of the collected personal information is the email address, then it is worth considering how to use Mailchimp.)
The best practice of the landing page of the landing page
Before you open the text or visual editor or page builder, it is worth considering some of the best practices that others follow, to maximize the conversion rate and allow visitors to through sales channels. It may even retain a list, including the best practice classified by category to help increase the conversion rate of target web pages.
First, the important thing is that it is important to realize that the demonstration is crucial. Unlike the long contents elsewhere on the Internet, the copy of the login page should be simple and direct. In addition, please remember that the page title should be matched with the anchor text displayed in the search engine results page (SERP).
More importantly, each login page should show a clear calling term (CTA). This is the reason for changing the visitors, and should be briefly told what to do next. It needs to be brief, but it is highly described -and placed in a conspicuous position.
Finally, if you want to create a login page for paid advertising, you should always include content related to the advertising series itself. In addition, this page should be set to Nondex because you don’t want it to be organically found (that is, through search engines).
Why create a login page?
The login page is mainly used to promote and sell products or services. This idea is to use an entry point as your sales or conversion channel. Its content should be highly concentrated and aims to force readers to browse the page. In the end, there should be no other decision except for clicking your CTA.
Noodles also provide more analysis functions. For example, they can help provide exact numbers for specific activities and provide you with the foundation of tracking their success. We will discuss more goals later. However, in short, you need to determine whether your goal is to increase the popularity of potential customers, sales, products or brand, or only educate readers. This will help you decide how to use your target webpage. When to use the long format login page and the short format login page
The login page has two basic types: long format and short format. The former introduces the product or service in detail, which usually includes many different parts. The latter is much simpler. Which one do you choose to largely depends on the type of visitor you want to attract. People often say that there are two types of customers: one requires detailed explanation, and the other is from them. In other words, you need to consider that your audience is most likely to respond to hard sales or soft sales.
The longer landing page is more suitable for more difficult to sell, and it is very suitable for providing \”fast repair\” Buy without friction. This includes drugs, training plans and investment opportunities. In contrast, the short page is conducive to your goal to generate potential customers. You can leave persuasion to other activities.
Set target for the login page
As we mentioned earlier, what is important is to define your goals before you create in depth. You have determined the goal of the event itself (that is, sales or potential customers), and you may have a rough idea for how to create a login page. However, it is clear how to measure its success. For example, although there are many ways to set goals, it is best to add a number to the goals you want to achieve and start working from there (for example, 100 potential customers per month). Creating a dedicated tracking URL here will be very helpful. The analysis you will get will keep you close your progress.
How to create a login page in WordPress
We we I have discussed how to create a login page on the Torque blog before. The exact process you follow will depend on the target web solution you choose.
However, in any case, you need to do something:
Select a template and determine a name for your landing page. Add hero image and CTA. Provide information about the quotation you provided.
Including recommendations from other satisfied customers. Clarify the cost of the quotation and may discuss how much customers will save.
Remove any extra navigation.
Although this will provide you with a good foundation, you also need to consider setting other pages to help your customers complete the funnel. For example, if you accept payment, you need a
- thanks
- page, and the same is true of
- . Adding
- tag to the page is also a smart idea.
- Finally, the rest is the release page and start processing the conversion you encounter!
checkout
Nondex
WordPress login page plug -in Fortunate It is easy to use a special plug -in to create a login page in WordPress, and there are many solutions to choose from:
For example, many pages builder plug -in provides the function of creating login page. Essence Solutions such as Elementor and Beaver Builder have everything required to start and run, although they are not necessarily used to create a login page.
For more focused things, you need to study options such as Thrive Architect, OptimizePress or LeadPages: These tools usually have page constructive elements However, it also provides functions such as advertising creation, payment options and marketing tools. You can also find a special analysis for calculating indicators such as investment returns (ROI).
Support for improving the WordPress login page from WP Engine
If you want to succeed at the landing page, you need to avoid shutdown and technical problems at all costs. Therefore, having a reliable brand is like having an additional team member.
