When installing WordPress, you need to enter you Website title and slogan 
. Many WP beginners tend to use the default value in this step because they don’t think it is important. In contrast to this belief, your website title and slogan are essential because they describe your brand logo. A good WordPress slogan can also help you attract visitors from search engines.
In this guide, we will explain what a slogan is, its importance to your website, and how to insert it in WordPress.
Content:
What is the slogan in WordPress?
- Why is WordPress slogan important?
-
- Use SEO plug -in
- Write a good WordPress slogan
Keep your slogan short
- Avoid repetition
- Unique
- Use keywords
- Conclusion
]
- What is the site slogan in WordPress?
How to set WordPress slogan
Use the default WordPress option
WordPress slogan
is a phrase used to describe your website.
This is similar to a brief description of reading a book or movie and understands all it.
This is a short text , which allows visitors to understand what your WordPress website is about what is .
Please note that the website title and slogan are different. WordPress website title is your website name (such as \”Fixrunner\”). This is the content of the visitors to search for your website online. When entering your website title, we recommend using the name that is easy to memory and corresponds to your brand logo and domain name. AnotherOn the one hand, the website slogan describes the purpose of your website and its benefits to users (for example, \”WordPress support and helping services\”). With it, visitors can understand what your WordPress website expects.
Website title and slogan are usually displayed as your homepage title. On your homepage, hang the cursor on the page of the browser address bar. You will see a pop -up window displaying the title and slogan.
Why is WordPress slogan so important?
Your WordPress title and slogan are the elements that users first see before visiting your website from the outside source.
Use a slogan, users can check your website and their relevant level before browsing your content. 
Website slogan to convey brand information is also a good marketing strategy. When people search for your website, you will see the website slogan next to the website title. Therefore, having a creative and fascinating slogan can attract attention and attract more visitors to visit your website. In addition, the slogan of your website is an important SEO ranking factor. The use of strong keywords related to your website in the slogan will provide more information about your website for search engines.
In turn, this will increase your ranking on the Google search results page.
How to set WordPress slogan There are two methods that can be used to add slogans to WordPress. This guide will show you how to use these two methods to edit the slogans.
Use the default WordPress option
After installing WordPress on your hosting server, the default slogan is \”just another WordPress site\”. To change the default WordPress slogan, log in to your WordPress dashboard. After arriving there, turn to appearance \u0026 gt; \u0026 gt; custom.
Next Identification.
The text field under \”slogan\”In the middle, enter your new website slogan.
If you still want to change the website title, just enter your website name in the \”Website Title\” text box.
Click Publish button after completion to reflect changes on your website.
Another way to change WordPress website slogans is through your settings. For this reason, please transfer to the
settings \u0026 gt; \u0026 gt; conventional.
In the \”slogan\” section, the default slogan text is replaced with content suitable for your website.
, roll down and click
Save Changes. 
SEO plugin is essentially helping you optimize the title, slogan and other core aspects Expansion in the search engine directory. Yoast SEO plugin is one of the most popular WordPress SEO plugins. The plug -in provides you with tools to optimize your WordPress posts and pages to meet the highest SEO standards.
To start using this plug -in, please see how we have a guide to install and use Yoast SEO.
After installing the plug -in, turn to
SEO \u0026 GT; \u0026 GT; Search Apperance. In the \”Conventional\” tab, click the arrow on the \”homepage\” part to expand it. As you can see, Yoast provides you with more control. You can use variables to define the appearance of your homepage SEO title. Just click
to insert variables and select the predetermined variables you want to view.
Otherwise, you can manually enter your SEO title in the text field provided.
Finally, click
Save the change button.
Note: The SEO title is a bit different from the slogan.
It allows you to add multiple items (including slogans) to texts displayed on the title bar and search page. 
This may be the website title, separator and slogan, so that your SEO title willIt looks like \”Fixrunner -WordPress help and support\”.
Write a good WordPress slogan
It’s like it The preview of a good movie is the same, and your website’s slogan should make visitors want to browse your website.
In addition, it should be SEO friendly. In order to help you create this, we provided some prompts so that you can write a good WordPress slogan. Keep your slogan short
This is the first step to create a good slogan.
Keep it short and simple. Google search results show that no more than 50-60 characters, so you need to be short and comprehensive. The slogan should tell the user about what your website is about.
Avoid repetition
Your website title and slogan describe the goals of your website. The slogan supplements the title by providing more information on your website. In other words, the slogan should be different from the title. Do not use the same words you used in the website title as a slogan.
Unique
There are so many WordPress bloggers and business owners, you need to make your brand stand out. Spend some time to study and study your competitors, and then create a unique phrase, not only different from them, but also express your brand.
Use keywords
However, it is divided. Search Engine Optimization (SEO) helps you get natural traffic on the website.
Therefore, when creating a slogan, make sure to include the main keywords in it. You can use keyword research tools to view keywords that match your title/brand. Conclusion
Website slogan is very important for your website. You can have a strong title, but if there is no good slogan, the visitor may have no motivation to open your website. Of course, you don’t want this to happen.
In this bookIn WordPress tutorial,
we explained the importance of website slogans and how to insert it into your website. If optimized properly, it can generate natural traffic for your WordPress website. For more prompts about how to develop your website, please check this guide to understand other methods to obtain website traffic.
