It is a very powerful tool, but it usually does not make full use of it. It helps young people to get potential customers and customers through email activities. Email redirection shows that only 2% of shoppers have transformed when visiting your website for the first time. Generally, a good marketing strategy should surpass the first result. However, users must pass multiple contacts through various channels. In addition, when you approach the conversion, the email redirection is likely to be a very valuable ally. On the other hand, a study found that re -positioning can increase the conversion rate by 150%. On the other hand, redirection to display ads has a high probability of conversion. If it is used properly, it is a very effective way to re -attract potential customers.
When the user subscribes to your email list and access your website, the system will record this time access. I then perceive personalized email based on the operation. When making your email marketing activities valid, the email redirection will make a difference. It involves making the correct advertisement and directed it to the right person. This is also a common e -commerce marketing strategy to attract shoppers who do not follow your CTA. It can span multiple channels, including display advertisements and CTAs.
How did it work?
Generally, the email redirection is achieved by obtaining your customer information. It also uses it to create the most related and targeted email activities suitable for your customer needs. In addition, you need to have a basic understanding of behavior marketing to do this. In short, this is the practice of monitoring and tracking members of the target audience. In addition, it is done by tracking their websites and purchasing activities. Website Cookie is the most commonly used method to track this behavior. On the other hand, these cookies are stored in users’ browsers to help track user activities.
Now, email marketing has been using re -marketing pixels in emails to help them track data from subscribers. Generally, the tracking pixel is a label embedded in the email HTML code. It tracks their behavior after specific users open their emails. However, the way to track pixels is very similar to the website Cookie, which can help you understand your subscriber more deeply.
Email re -direction type Email redirection may mean two things in marketing. That is to display advertisements and emails.
1. 展示广告
电子邮件重定向通常，在In this case, advertisers or marketers will send emails with network beaches to email subscribers. Therefore, when the recipient opens the email on the network browser, the beacon will mark it. Although this method is only applicable to certain email clients.
2. Email
Email redirection
Some websites did not do anything after visiting a website. Therefore, marketers will send them personalized emails to them. When the user cookie matches the email address, the visitor starts to receive custom emails on products they are interested in. On the other hand, it is a useful email redirection type, which only helps to attract interested people.
When the email is used to redirect
Studies show that email customers are more valuable The income brought more than 11%than other customers. In addition, in some cases, email redirection may have a huge impact.
Please read separately:
Reset to the entry guide
Shopping car to give up
According to the latest concluding fruit of the Baymard Institute, about 69% of shoppers have abandoned the shopping cart. In addition, this may be because they are still priced and not ready to buy. Bi Intelligence said that giving up a shopping cart will cause $ 4 trillion in income loss each year. In addition, smart retailers can reconstruct part of them through email.
attracted the attention of unconventional visitors
Email redirection to help you focus on the main audience when attracting visitors. First of all, the person who purchased something registered your email list or ed your potential customer generation project. Second, people who visit your website but do not take action. Generally, retailers will use email redirection to display and Facebook pixels to display your product advertisement.
Customized information according to the visitors
Amazon has always recommended products related to the products you are watching. It also allows you to know when the goods in the shopping cart have more favorable prices. OptinMonster is used to create site news, depending on whether the visitor has purchased something from you before.
Email redirection to the best practice
Before your email redirection to the event, you need to consider several best practices. If you want to make sure your email redirection is successful, these practices can help you.
Use the email segment
This is a list of your email list into a more detailed and targeted list the process of. It can also help you further position those who are looking for specific information. In addition, segmentation can ensure that you will not send emails to people who have purchased some products.
Time is very important
After someone completely clicks your website, you will want to start your email redirection to email. In addition, the sooner you enter their inbox, the more likely they will return to your website.
Help to attract unconventional subscribers
to redo the email redirection is a very kind of A good way to remind you of your new subscriber what they subscribe for first. It reminds them to start up their interests first. It also encourages them to re -consider taking action against CTA.
Correctly locate your choice
If you do not correct the option, your advertising series may produce the opposite you want Effect. In addition, the quotation of those who have registered will be a turning point for those who have not decided.
The conclusion of the email redirection
You can see You first thought it was so difficult. It is a powerful tool for promoting sales. On the other hand, you have begun to redirect your email to your email marketing strategy. In addition, you can use the techniques we mentioned above and add re -positioning to multiple marketing activities.
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