According to a common statistics, 34% of startups closed within the first two years. Another statistical data shows that 90% of enterprises fail within the first five years of operation. But you are not necessarily a member of that club. You only need to understand what it has caused some companies, while others are prosperous.
Under normal circumstances, the cause of the failure of the company is the poor management, the crowd of the wrongdoing, the bad customer service, the lack of product, and so on. But the main reason is the lack of appropriate business plans.
Business plan helps to define your goals and show the path required for your company to achieve the goal.
If you can understand the key success factor and risk factors of the business, you can easily develop a strategy of the lowest chance of failure.
Here, we have compiled a list of all -encompassing lists, listing the areas you should consider when writing business plans for your online store. Quickly browse this step -by -step guide to create practical and effective e -commerce business plans.
Why do you need an e -commerce business plan?
The e -commerce business plan will guide you to the entire journey of your online store from the beginning to effectively managing your online store. You can use this plan as a roadmap for how to organize, operate and develop new businesses. In addition, it can help you get funds or bring new business partners to your store.
Business plan is a written document that summarizes the company’s goals and describes in detail the way to achieve these goals. This guide describes your business, goals, products/services, sources of income, leadership and personnel allocation, market, operation model, financial forecast, and many other things that are vital to success.
However, if investors have appropriate documents to show the correct way to get investment returns, they will feel confident. Therefore, your business plan can be an excellent tool for persuading people to cooperate with you or invest in your company.
Considering all bottlenecks and possibilities, the built business plan allows you and your team members to take the right track.
How to prepare a successful business plan
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If you are inConsidering a new business, then you may have understood the products you want to sell or the market you intend to enter. It’s time to record these ideas and analyze all the details of your business.
Let’s see what you should pay attention to make your e-commerce business plan feasible- Keep your e-commerce business plan short Business planning is quite long, the business plan is quite long, and the business plan is quite long. But don’t be too long. If you really want to read your business plan, it is best to limit your document to 15 to 20 pages. In addition, you may need to update your plan over time. It is difficult to modify a very large business plan. Therefore, it is best to keep it simply and only include basic information. In fact, if you need to add some additional files to your plan, provide them as an appendix. Understand your audience
When you know who you are writing for, you can explain your thoughts in the correct way, so as to communicate with the correct audience. Investors, lenders and partners are three major groups of your readers.
So your listener uses your audience Easy to understand language to write your plan. Suppose your company is developing complex software. But your potential investors are non -technical personnel.
In this case, you should use some universal words that they easily understand, rather than writing a programming term.
There is a clear goal
To plan your plan, you must first determine what your business goals and goals are. Close your eyes, imagine where you want to see your empire after 5 years, and then formulate your strategy accordingly.
As a part of it, we must also consider the possibility and obstacles that you plan to start or have already reached the final destination. When you know where you want to go, you may better plan it. Understand your competitors Before starting any business, you need to spend time to understand your competitors to obtain the current position. Therefore, you can upgrade your plan and avoid the mistakes they make on the journey. However, you need to have an in -depth understanding of the industry you planned.
完美编写电子商务业务计划的8 个步骤
在这里，我们Share an example outline to help you continue to develop an e -commerce business plan. So you don’t need to start from scratch. Only need to beIt is copied to your blank document and then starts planning your own e -commerce store.
The following is the main 8 parts in your business plan:
Abstract
Company profile
Market analysis
Products and services
Marketing Plan
Logistics and Operation Plan
Financial Plan
Disaster Planning
Execution Abstract
Execution Abstract is a brief introduction to your business and a summary of business plans. You should include your business goals, target markets, future goals and financial highlights in the planned part.
Some of the key components you should include:
The main purpose of your business
People participating in this business
] Date of starting or planning
Let you be different from the public
How to solve the problem and how to solve
financial abstract and funding requirements
] The future milestone you plan to complete
It would be better if you finally write this part. After all, this section is a summary of all other content described in other parts of the plan.
The following is an execution sample of a pet care company:
Abstract of the execution of the pet custody company
Your execution abstract should not exceed two pages. It would be better if it can be summarized on a page of paper.
Company introduction
This part of your business plan provides a complete overview of your business. It tells you who you are and what you intend to do, including all advanced goals and how to achieve these goals. It also provides important information about the history, management team, location, mission declaration and legal structure of your company
Briefly overview what you should contain in your company’s summary:
The name of the company
The name of the enterprise [ 123]
Location
Legal structure (that is, wholly -owned enterprises, LLC, S Corpolation or partnership)
Management team (key personnel and their salary)
Enterprise’s enterprise’s enterprise Vision, mission and values \u200b\u200b
Company history (start time and important milestone) Description of products and services and how they satisfy themMarket demand Target customers (who will buy your product or service) Competitive advantage (what makes you unique in the market, let you succeed)
Business goals And target (short -term and long -term)
Even if you are the only person who read these details, clarify these details is still a good habit. Because it provides you with a clear guideline, allowing you to move forward in the right direction and meet expectations.
Market analysis
The market analysis part of the business plan summarizes the industry where you calculate the sales product or service. Discussion in this section:
Market size and value
Different customer bases and purchasing modes
Your competitors You Want to create a place for your own products/services
In terms of searching for barriers, you should also consider and include the economic environment. Adding SWOT analysis may be an effective way to show your advantages, disadvantages, opportunities and threats.
Let’s prepare a SWOT analysis for a meat pie manufacturing company:
SWOT analysis
Products and services Products and services are the core of your plan. Although each part of your business plan is equally important, this is the focus of building other parts. This part will not only show the product or service list you will provide. It also describes why people need them, and how it stands out from other similar products or services in the market.
Your product and service part may include-
You provide it provided Or a detailed overview of the product/service provided by the plan
The price of your product/service
Compared with other companies and other companies with similar products and services
Your plan you plan Sales information used
A short description of how to handle customer orders
Your requirements for product delivery and smooth customer service
Intellectual property rights -such as trademarks or laws Question
The future product/service in your queue
Your product and service part should cover the quality, functions, value and benefits provided by your company -especially if you decide to use this blueprint to obtain sponsors or find partners for your company.
Financial forecast This section includes three key financial statements: profit or loss statement, balance sheet and cash flow statement. If you have the business that has been established, please add the profit and loss statement, balance sheet and cash flow statement of three to five years. For startups, you can include your prediction profit and loss statement, balance sheet, cash flow statement and capital expenditure budget. For the first year, it is best to use quarterly or even monthly predictions. Explain your predictions and use the necessary statements to prove your claim.
The following matters should be considered:
] The cost of raw materials and operating machines
Available mobile funds and possible investment
Past profits and future predictions
Advertising and different promotion budgets
[ [ 123] You hope to make changes in pricing to expand your business
This is a 5 -year financial plan example. You can also decompose these reports and display it monthly.
Tell your corporate financial story in a more convenient way to use charts and graphics.
You may also want to read: turn disposable customers into your loyal returning customers.
Complete certification marketing plan
This part of your business plan describes how you will contact the target audience and will take them Become your loyal customer. Overall, focusing on your short -term (6 months) marketing plans to achieve the upcoming goals and long -term (1 year) marketing plans to achieve long -term business growth.
Your online store marketing plan should include-
Website development and SEO strategy
Social media marketing
Sales and distribution plan [ 123]
Video and influential marketing
Paided advertising and promotion plan Please remember that your USP is the core of your marketing plan. This is why your sales proposition should be accurate and cordial.
Let’s see some examples of well -known brands-
When planning, you should also consider online and offline marketing methods, Although this depends to a large extent on your business type. A favorable method is to find out where your target audience is the most gathering place. Therefore, you can easily contact them through some seductive offers.
Logistics and operational plans
This section elaborates the entire process of transforming your raw materials into products and sending them to customers.
Inside your company, there must be several departments; for your online store, various departments are related and coordinated to handle orders. In addition, there must be different methods to properly complete the same task. You have the responsibility to set priority and discuss the procedures you want to follow and meet your reasons.
This section may include-
Where will you collect raw materials
You will you How to manage production and respond to the sudden surge in manufacturing needs
The number of expected items of each department and their working locations
Different departments’ weekly working hours
working procedures and working procedures and working procedures and Rules (production, equipment, shipments, refund policies, etc.)
Where will you store products and how to track inventory.
This section must convince your readers that you have a strong control over the supply chain and have the ability to maintain consistency in any uncertainty. Even if your readers only have yourself, it can make you clearly understand how to price your product/service and control your dream of spending in the online store.
Disaster planning of the e -commerce business plan
The Guide to prepare for the disaster preparation can help you help you Enterprises survive in any crisis and find a way to recover from the predicament. Describe your thoughts so that your company is prepared for the worst situation. This may be the loss of fire, flood and even data. In addition, it also includes disaster recovery strategies to provide some possible solutions and available backups. In this way, you can quickly restore daily business activities during any emergencies such as COVID-19.
In short, if you can take out the time settings to set the specific but realized goals and make a successful plan, it will help you realize your dreams and make your business flourish.
You may also like: the best way to contact the audience during the COVID-19 period.
The carefully designed e -commerce business plan guides your store in the correct way
A complete business plan has many functions, from ensuring external funds to measure your business success. It is a complete guide to your business from the perspective of marketing, finance and operation.
The main aspect of the clearly defined e-commerce business plan is:
Executive Abstract-Your Business Snapshot
Company Overview-Description who you and you are and you What to do
Market analysis-Study your niche market and competitors
Products and services-the services you provide to customers
Marketing plan-how will you promote Your brand and increase sales
Logistics and operation plans-Explain your business structure, labor activity and product delivery
Financial plan-how much money do you need in the next 2-3 years and how to how and how you will need and how you will need and how to do Manage them
Disaster planning-if you fail or cause any disaster in the business in some way, how to restore
Therefore, the plan provides you with provided you with within the scheduled time range of the scheduled time range Arrive in the clear direction of the destination. Still some questions? Please use the following comments to share your views with us!
It would be better if you finally write this part. After all, this section is a summary of all other content described in other parts of the plan.
[ 123] You hope to make changes in pricing to expand your business 
Inside your company, there must be several departments; for your online store, various departments are related and coordinated to handle orders. In addition, there must be different methods to properly complete the same task. You have the responsibility to set priority and discuss the procedures you want to follow and meet your reasons. 