Whether the link construction strategy of the skyscraper can help your business reach the peak, or it is just another SEO Tall story? We decided to find out …
In WPMU Dev, if we want to write something that can improve your business, we will not just talk about it, we will walk. Therefore, when we heard that the skyscraper technology, we decided to go to the steps, test it in person, and share the results with you.
In this article, we will introduce the following:
What is skyscraper technology?
Our skyscraper test method
Resources used in skyscraper technology
Advertising series target
Selecting standards
Skyscraper Article
External activity settings
Our skyscraper test results
The skyscraper technology -the tower of link power is it just SEO and so on?
Is it worth building a skyscraper article? Please read it carefully and find out the answer …
What is skyscraper technology?
The skyscraper technology is a SEO link construction strategy, which is basically working like this:
]
Find an article published by competitors, which includes the content of your website or a large number of reverse links related to niche.
Create better articles (even though it is deeper or more comprehensive, latest and related)
Contact link to your competitors’ article, and invite them to link your article.
Watch your page climb up to the search engine ladder, then sit down and enjoy the scenery at the top, and at the same time, the new traffic floods into your website.
Rinse and repeat it, and continue to build a higher skyscraper until you cannot inhale more thin air from the outer layer.
It sounds simple and looks good on the paper.
But we are not here to write a skyscraper article about skyscraper technology, so if you want to learn more about it, please come here or continue to read to understand how we build this dozen dozen dozen.Sample high -rise buildings (TL; Doctoral … Whether the skyscraper is a dime. Continue reading for the reason). Let’s start with the foundation …
Our test method of the skyscraper building
You can’t just build ready -made buildings on a land, and then start advertising for units and floors for rent or sale … You must plan, study and lay some concrete bases before starting the bricks.
Therefore, let’s take a look at how our skyscraper articles are on.
Resources -the staff, tools and time of the construction of the skyscraper
Our construction workers require everyone and their blog to jump into the pit and start digging. From the initial proposal to punish our business development manager/Gongtou SAVO, to the partner and outsourcing manager Alec who studied the appropriate theme and carried out outbound activities, and then to our entire writing team, they then researched the content and put the article together. And our marketing team members and SEOs, content and technical accuracy developers of reviewing articles … and even our CEO James rolled up their sleeves to stain their hands.
Although theoretically a separate architect can build articles of skyscrapers in their lonely places, But it is best to treat the skyscraper like building a residential apartment building. You need to let your entire team participate in its construction.
In addition to using WordPress (of course) to write and publish articles, we also use the following tools to help speed up the process:
Ahrefs -evaluate theme, execute competitors analysis, obtain obtain Reverse link data, watch how to operate the video
Google Trends -evaluate theme.
Google Search (if you need a link, search Google, you will find it) -Chising the posts of competitors.
JIRA -Our project management tools are used to track theme reviews, articles production and exterior tasks of the skyscraper.
Google Table (Excel, etc.) -News to prepare tracking tables, tracking the results, and make Martin happy
Email contact — although using paid solutions to identify contact information or use automated solution to use automated solution Sending outbound emails will greatly reduce the time we spend on these tasks, but it may have shifted to the field of spam, so we choose not to do so. We mainly manually check the website to identify contactInformation tools, such as Hunter.io (email address searchters-free scheme), PhantomBuster And reply/send subsequent emails.
As far as the time it takes, considering all conventional content production tasks (for example, appropriate themes, research, writing, editing, complaints, etc. for the article), each skyscraper average It takes 2-3 weeks to write (we usually need 2-4 days to write a blog post or tutorial.) In addition, no matter which author is assigned to the full-time work of this article, so other members of the entire writing team must not be allowed to not be allowed Do not clean up the endgame and do some actual work.
At the same time, ALEC spent an average of 8 to 10 hours on each skyscraper to start Publicity activities and tracking results.
Bottom line: If you have the resources to create a skyscraper article, you can also build an exciting company, and any SpaceX, Tesla, Tesla, PayPal … or even a boring family!)
Since you know what the Ferris Building needs, let us show you how we built it.
Advertising series target
You must have a goal, so if you shoot and miss the moon, at least you will clear some trees.
Therefore, we began to expect to achieve a 5% success rate, that is, our goal is to let 5% of contact websites link to our skyscraper articles.
Selected standards
First of all, we must propose a list of article themes and evaluate their applicability of skyscraper technology.
We studied and analyzed the topic theme Essence
Some of our considerations include:
Do these themes provide enough interest in general users who want to link to other websites?
Are these themes \”suitable\” our business? We are a WordPress company that serves Web developers and their customers, so the theme of our article must be meaningful to our readersEssence
Can we write a better article than the theme? Theoretically, you only need to find a link on most website links and write better articles. However, in practice, you often find that you are asking questions like \”how to write better Bibles?\”
After proposing more than 30 articles creative, ALEC established a project committee on Jira and checked these theme one by one to evaluate whether they are suitable for candidates for skyscrapers articles and conducted and performed and performed and performed and performed and performed and performed and performed and performed and performed and performed and performed it competition analysis.
We created a Jira board to evaluate more than 30 potential skyscrapers to evaluate more than 30 potential skyscrapers Building article theme.
The goal of competing the method of competitive Ferris Building is to raise such a question: \”Can we make the website want to link to our website and let this article get from it?\” And obtaining \”yes\” as the answer, our competitive analysis standards include the number of reverse links of articles received by the assessment link, and the age of the post (hope is outdated).Skyscraper article
Among more than 30 themes evaluated by Alec, we finally got 12 articles -some were written from scratch, some need to rewrite and update existing existing existing existing existing Posts:
WordPress GDPR compliance
Website Title
Update PHP WordPress
View Subject/Plug -in
Forminator Advanced Function
chrome extension program
HTTPS and SSL guidelines
Web application firewall guide
CDN and Cloudflare guide
Anti -anti Spam Mail Method
Spam prevention
Webpage accessability and wordpress
We hope more networks can access us about web about web Accessive skyscraper articles.
External activity settingsAfter selecting the theme of our skyscraper post, Alec created an electronic table to track each activity, the email to be sent, and recorded it and recorded it. The following process:
Step 1:
Each reverse link listed in the backlink column of each target table (target #1 to target #6), pass through Google search or online tools find contacting emails on its website and add it to the contact information field. If you can’t find a contact email within a few minutes, skip it and draw the reverse link in the electronic table.
Step 2: For each reverse link with identified emails in the electronic table, use email outsourcing templates (as shown below) e-mail. Refer to the example email as needed. Then add the date to the First Contoryd field.
Ensure that the script of the placement is replaced with relevant information (for example, the title post title, competitive website). Please check the email carefully before sending to avoid errors! The Helpscout workflow has been configured to the routing to the project folder.
Step 3: View received reply, and set the logo in the \”reply\” column to \”Yes\” accordingly. If a certain site adds our URL, first verify this, and then set the sign in the \”Change\” column to \”Yes\”, and reply \”Thank you\” email. If the website refuses or ask for money, please do not reply -just set the logo in the \”changed\” column to \”No\”. If the website requires a link, please do not reply immediately -allocate it for further review.
Step 4: 3/7/15 days of follow -up response (waiting for further guidance)
This is our email template … [123 ]
The email template we used to reverse links to exterior activities Essence
This is an example of an electronic table we use to track each reverse link promotion activity.
Who doesn’t like to use electronic tables to track the activity?
Each electronic form contains the following information:
:
target #
– Other websites are linked to the URL of our competing articles.
Published for the first time
-The date of the first competitive article.
Last modification Time -The date of the last editing of the competition article.
Reverse links -the number of reverse links of competitive articles (obtained from Ahrefs). Contact -contact the total number of websites that point to our article.
Change -change the link to the total number of websites pointing to our article. Link Exchange -The total number of websites that signed a mutual link exchange agreement with us.
Success rate -this number is automatically calculated by changing links to the number of websites that point to our article.
column:
every every one below The electronic table columns are used to track results, and most of them are self -evident.
Reverse links -This is the URL we located for our article. domain rating
-The reverse link URL domain rating (from AhRefs).
Contact information
-Wh we send email requests to.
The first contact
Followed up
A reply (yes/no)
Has been changed (yes/no)
Link exchange
Then we started the system of writing and publishing the system of articles The process, then implement, track and record the results of outbound activities.
The results were shown in the following part.
Our results
We show the best skyscraper articles -WordPress GDPR compliance (19.28% success rate)
[ 123] Alex created this fancy electronic meter report to record the results of our outsourcing activities of our skyscraper …
Our outsourced activities of our skyscraper with exquisite electronic meters Report form provides.
The following is the report of the report Outreach activity Section and its meaning:
] Activity -The click-clicking link will bring you to the post.
Month —— The month we are concerned about outbound activities.
Post -The number of targeted competition posts.
df links -The subsequent reverse link number of all target posts.
Contact -In the number of websites connected from the execution of the reverse link list.
Reply -D number of new reverse links obtained due to exterior activities.
Reverse links -D number obtained from all external emails sent from all overlooks sent.
After the first -the number of reverse links obtained from the initial external email.
3 days
-D number obtained from 3 days of subsequent emails.
7 days -D number obtained from the 7-day subsequent email.
15 days -D number obtained from the last 15 days of subsequent emails.
This is a streamlined and more readable version, so you can see that we have not fabricated our results … ] Now, in order to reveal the secret. Drumming …
Our final skyscraper strategy result:
… Paton Titsh!
Activity – 12
Contact Website – 1,108
Reply – 205 [ 123]
New reverse links – 72
Success rate -6.50%
Skyscolo -Motor House Technology – —This tower of link power is it just SEO and so on?
So, did the skyscraper strategy increased our blog visits? Has it promoted a new business? Is it worth it? Will we do it again? Can we do better?
First of all, there are some ideas here to help us analyze this process:
We positioned 71 competitive posts in all activities, and a total of 3,657 posts followed the reverse link. However, only 1,108 (30.3%) people need to reach out. Most of the other are forwarding articles and/or spam, or insufficient value. The best performance of GDPR posts (19.3%), while barrier -free posts are worst (2.2%). Therefore, considering that niche posts such as \”Forminator Advanced Features\” have achieved a higher than the average level (6.9%), we don’t know whether the extensive attraction will have the great impact of our initial expectations.
19 (26%) websites that provide us with reverse links did not follow up by email or any way. Therefore, it is important to check all the links added to all the connected websites, not just those who reply to our website.
58% of the contact website that provides us with reverse links does this after the initial email, 14% do this after 3 days of follow -up emails, 15% follow -up in 15 days of follow -up After that, 13% did this after the last 15 days-follow-up. Obviously, repeating follow -up will bring some revenue, not to mention some irritable reply after the third or fourth email (for example, \”Stop sending me email!\”).
In addition, as far as the increase in reverse links optimized by external activities and natural search engines, this is the performance of our skyscraper articles …
] Ferry building from organic SEO and outflowing activities.
Although articles like https \u0026 amp; SSL Guide obtained more than 27% of the total reverse links from outsourcing activities, the average total reverse link of more than 90% came from organic SEO.Ironically, most of the reverse links obtained by our spam prevention articles are spam links from a single domain.
综上所述…
请记住，我们一开始的目标是让至少5% 的联系网站链接到我们的摩天大楼文章，我们的测试表明， If you can find a good theme with a large number of potential reverse link opportunities, then this method may be worthy of pursuing (for example, our WordPress GDPR article has obtained 32 reverse links). However, although the skyscraper post may be conducive to obtaining more reverse links passive (after paying a lot of positive efforts), we also finally get like UpdateFor posts like PHP WORDPRESS, it only gets 2 reverse links, so this method
may
It is worth using evergreen posts with a lot of statistics and facts. These posts have attracted your industry or benefitA large number of websites in the base market.
Therefore, if you have resources and willingness to build articles beyond competitors, you may need to wear a helmet and try to use the skyscraper method.
Have you tried the method of the skyscraper?Do you think it is worth spending time and energy?Share your experience and comments below.
Is it worth building a skyscraper article? Please read it carefully and find out the answer …
The goal of competing the method of competitive Ferris Building is to raise such a question: \”Can we make the website want to link to our website and let this article get from it?\” And obtaining \”yes\” as the answer, our competitive analysis standards include the number of reverse links of articles received by the assessment link, and the age of the post (hope is outdated).
External activity settings
:
Outreach activity
Although articles like https \u0026 amp; SSL Guide obtained more than 27% of the total reverse links from outsourcing activities, the average total reverse link of more than 90% came from organic SEO.
… Paton Titsh!