You have established your own store, filled Fine -tune your marketing and logistics. This is a huge achievement, but this does not mean that it is time to cheer up and relax.
It may be attractive to transfer attention to the creativity of business business. The launch of new products and development of clever marketing activities may be more interesting than optimizing database tables and mastering SEO. However, just like in a physical store, your online store needs to be maintained to maintain smooth operation.
The benefits of maintaining your e -commerce website
more secure and safer store
A safe and safe website allows customers Don’t worry about shopping. They can believe that their credit cards and other personal information are safe, so they are more likely to buy.
In addition, if your website is safe, it indicates that you are concerned about the safety of shoppers. This may also show that you will take care of them in other ways -reliable transportation, high -quality products and good customer services. Moreover, in the end, if people trust you, they will continue to come back.
2. Better user experience
When you regularly maintain your electronics regularly When a business website, you can ensure that the visitors can walk around easily and find the content they are looking for. If they arrive at your store to buy specific products, they can find it soon. The page is loaded within a few seconds, so they will not wait. They can also access the renewal related content, let them understand the situation and promote them to buy.
3. More sales
If you check the functions on your website regularly -to ensure a good checkout experience, ensure that the link reaches where they should go, etc. -then the shopper Can always buy. The accurate inventory number helps them understand the available items and they actually get the items they want. New content and products ensure that they have some exciting things! All these will eventually bring more transformation and sales.
4. Better search engine ranking
Google likes new and updated content! It shows that you are an expert in your industry and provide value for searchmen. They also attach great importance to website speed, user experience and work links. Maintaining all aspects can improve your search engine rankings, thereby bringing more website access and more income.
What will happen if you don’t maintain your online store?
1. Your website is not safe
If you maintain your website from time to time, you will leave loopholes for hackers. If your website fails or malicious software, it will have a negative impact on your reputation, causing you to lose sales, and even cause customer data to be stolen.
In addition, if you update your website from time to time, you may encounter plug -in and theme conflicts, causing vulnerability and function damage.
2. For shoppers, things become more difficult
If there is no proper website maintenance, your customers will have to deal with disconnected links, slow loading time and timely loading time and loading time and slow loading time and slow loading time Overdue content and other issues. They may eventually buy products that are out of stock and need to refund. Any of these challenges may cause customers to dissatisfy and reduce sales.
3. You will get less website visitors
Poor user experience, slow loading time, outdated content, and damaged links may cause your website to be in the search engine ranking Middle decline. And because people rarely exceed the first page of the search results, this error may lead to a reduction in the number of clicks, website access and purchase volume.
The method of maintaining your e -commerce website This 12 tasks are correct for correctness. Maintaining your e -commerce website is important:
1. Update WordPress, theme and plug -in
You need to keep WordPress, theme and plug -in to the latest reasons. For each new version, developers include patch for security vulnerabilities, error repair and new functions. Due to the failure to execute regular updates, you will make your website and customer data face the risk of loopholes in the outdated plug -in of hackers. You will also miss the improvement performance and new features.
Manual update plug -in may be very troublesome, so you may prefer to use Jetpack to automatically update. Jetpack contains an automatic update function that allows you to control the plug -in to be automatically or manually updated. If you use JetPack on multiple websites, you can manage all updates from WordPress.com instrument board.
The backup of the store creation before the update is guaranteed so that it can be recovered when encountering problems in this process. 2. Back up your store regularly
Before updating, it was not the only time you need to backup the store. You will receive orders all day, so you must back up customer data in real time. In fact, one of the most important things to protect data is to do real -time day. In addition to customer data, it can also ensure that you limit data loss and shutdown time when you encounter major problems or accidentally delete important content after being changed by hackers or changes.
Make sure your real -time e -commerce backup plug -in contains your website content, plug -in and databases. Save multiple copies of these files on different servers from your host to prevent your server from being threatened.
In addition to the real -time backup of e -commerce, another useful tool provided by Jetpack Backup is activity logs that can accurately view events that cause your website to collapse. You can even restore the backup through the Jetpack mobile application so that you don’t have to give up what you are doing and hurry back to the desk.
3. Pay close attention to analysis
The analysis of your store can not only be used to determine Is your marketing strategy effective? They can also help you identify the problem area on the website. If you are using woocommerce, then you already have some data, you can view these data under the analysis analysis of the WordPress dashboard. These analysis covers sales data, but it will not tell you the traffic and source or the customer used to find detailed information such as search engine terms of your website. If you want a simple solution to monitor the traffic, understand where your shoppers come from, and understand which keywords they use to find you, Jetpack will provide website statistics for free.
How to use analysis to improve your online store:
Pay close attention to traffic
: If you find that the traffic has dropped sharply You may need to ensure that the URLs in ads and emails are correct. You can also use the traffic mode to determine the popularity and time of the most visitor in the week, and arrange marketing activities, product release and blog articles to maximize its influence.
View the geographical location of the shoppers
: Understanding which country/region your shoppers can help you determine whether the price is provided at different currencies. If you ship and get it globallyTraffic from a certain country/region but not much sales, you may want to allow customers to use local currency to buy. If you have many visitors from the main language and your different countries/regions, you may need to translate your website.
Learn to find your search engine term
: Check the most commonly used term for customers to find your products, and consider included them in your product description and other website copy Essence
View your most popular products and posts
: View which products and blog posts are most popular with your visitors and show these products and blog posts in your marketing. When you need to provide new products or publish new articles, you will better understand what your audience is interested in.
4. Maintaining website security
In 2020, network attacks increased by 300%. Some people may think that hackers will not disturb small online retailers, but 43% of hackers try to target small companies. It is essential to prevent stores from becoming a victim of attacks.
One of the simplest and best ways to implement this is to install WordPress security Plug -in. The free version of Jetpack provides violent attack protection, but upgraded to Jetpack Security will provide you with important functions such as anti -spam protection and malware scanning.
5. Know if your website fails You can’t expect you to be on your website 24 hours a day. Sometimes, the only way you know that your website has been closed is that customers send emails to you or notify you (not all custody companies) to you (not all custody companies). Jetpack provides free stop time monitoring. It checks your website every five minutes. If it fails, you will receive an email notification.
6. Check the damaged link
The damaged link may damage your search ranking and have a negative impact on customer confidence. As the website migrates to the new domain, deletes the post, or updates the internal link structure, the delivery link link is particularly easy to interrupt. In addition, when you delete or move the content on your website at any time, you may create a dead link.
To find the damaged link on your website, you can use Semrush or Google Search Console and other Network -based tools, or install damageLink checkup plug -in. Using a damaged link checker plugin is not the best choice because they usually consume resources. However, if you only activate them when necessary, they may be the simplest way. Broken Link Checker Finder and Broken Link Checker are two options.
After the damaged link is found, please update, delete them or create a redirect. If you have link to a website that has moved its content and can find a new location, you can use the correct URL on your website to update the link. However, if they delete the page you quoted, you may want to completely delete the link.
If your own page and posts have changed, you need It is a 301 (permanent) redirection.
There are several ways to create rewriting. You can use plugins such as Simple 301 Redirects, or you can add them to your .htaccess file. Understand more information about setting the direction for e -commerce.
7. Monitor and optimize website speed
Use the pingdom website speed test and other tools to check your website speed regularly. Determine the fields that can improve the loading time, such as optimizing images, narrowing scripts and styles, and enable browser cache. Use content delivery network (CDN) also helps to speed up your website speed. The content delivery network is one of the simplest choices because you don’t need to change the DNS record or set any complex configuration. Jetpack Boost only needs to click a button to immediately increase the speed of the site. Optimize your CSS structure, delay non -necessary JavaScript, and open the image to delay loading without any complex code.
8. Test your checkout regularly
After updating WordPress, your theme or plug -in, be sure to test your checkout. Not all themes and plugins can work well, and sometimes updates will adversely affect their functions.
But also check the checkout once or twice a month, whether there are any updates or changes to ensure that it provides the best experience for your customers.
9. Update your common question answers If you update the store administrationYou need to change any information on the common question page or customer knowledge base for the policy, transport information, products or functions. Making these details to the latest will prevent shoppers from being confused and unnecessary customer service headaches. 10. Keep the inventory accurate
When you still have a product left, mastering the inventory will prevent you from selling or missing sales. Manual renewal inventory may be tedious and cause errors.
Use Scaninventory to expand automatic update inventory. Or, if you need to synchronize with the physical store, try Square for Woocommerce. Some warehouses have their own extensions and integrated with WooCommerce, so if you use Shippo, Shipwire, or Amazon FBA, you can use their extensions to execute and invent update.
Even if you keep the latest inventory, you also want to know when the goods in the store are used. In your WOOCOMERCE settings, low inventory notifications are enabled at the threshold, so that you have enough time to transport new products to your warehouse so that you will never be out of stock.
11. Update product SKU and description
When you change the product, make sure these changes are reflected in the entire site. This includes your SKUS, product description, transportation information (such as weight and size) and common questions. If you change a lot, you may still need new photos.
12. Create a maintenance plan
Select a method that suits you and you -calendar application, project management software or customer relationship management (CRM) tool , So that you and your team can always grasp repeated tasks. Let it become daily Create the standard operation procedure (SOP) that you and your team followed when changing and updating, so that you will not ignore an important step. Regularly contact your team to discuss which aspects of operations are good and which aspects can be improved. The planning and structured part of the maintenance store will maintain operating efficiency and reduce the pressure of the team.
Make sure your real -time e -commerce backup plug -in contains your website content, plug -in and databases. Save multiple copies of these files on different servers from your host to prevent your server from being threatened. 
View the geographical location of the shoppers 
Use Scaninventory to expand automatic update inventory. Or, if you need to synchronize with the physical store, try Square for Woocommerce. Some warehouses have their own extensions and integrated with WooCommerce, so if you use Shippo, Shipwire, or Amazon FBA, you can use their extensions to execute and invent update. 