E -commerce store needs to be converted, and only when the visitors spend money will happen.
Turning visitors into customers should be the goal of each e -commerce store. As described in this article , there are several ways to do this . A way of attracting customers and promoting online store sales is to provide customers with coupons, discounts or exclusive discounts.
If you have a WOOCOMMERCE store, you can use the WooCommerce coupon plug -in easily. So, Give them a proposal that they cannot refuse . In this article, we will explore some different methods to increase the sales of e -commerce stores with such discounts.
We will also discuss the advantages and disadvantages of your store’s coupon/sales. So let’s start.
The advantages and disadvantages of discounts
coupons, discounts and discounts sound good, but they do have some shortcomings Essence
Let’s see their advantages and disadvantages. benefits:
Shoppers like discounts and exclusive discounts.
This makes them happy , which in turn will increase their visits and conversion rates, and establish loyalty
] Promotion to satisfy customers, which means that they are most likely to spend more time and money in your store. Therefore, carefully planned store discounts significantly promoted sales .
Promotion is also a way to clean up old goods or low -cost inventory (we will discuss it in detail later), so that
helps to manage [123 123] ] Store inventory. Disadvantages:
Excessive discount transactions may
will adversely affect the profitability of the store . Therefore, you must carefully plan the quotation and provide it at the right time. Providing discount discounts may allow customers to generate Excessive expectations , they will also rely on such discounts to shop in the store.
In the days without discounts,
may
slow down the sales speed of the store .
How to use online store discounts to promote sales
View online store discount excellence Disadvantages, here are the best ways you can use them to produce sales.
Pre -release offer
If you have not opened a store or are about to launch a new product, you may
Consider providing discounts to attract potential customers .
You can study what people are looking for or analyzing various social media networks to contact potential customers to do this.
First buyer offer It is difficult The first buyer will be transformed into a retorter [ 123].
In most cases, such customers will find what they like and buy, but do not intend to return to the e -commerce website again.
You can provide discounts for the first buyer, to thank you for your choice and and You shop together. It will tempts them to re -patronize the store .
Recommended Reading: How to create the first purchase discount for your WOOCOMMERCE store.
Free shipping
You can provide free delivery services for customers. This will be the motivation for customers to shop with you.
It will also reduce the abandonment of the shopping cart, because freight is one of the main reasons why customers leave the shopping cart before checkout.
You can First provide free delivery services for orders that exceed a certain amount . This will allow customers to add more products to buy to make use of this offer.
Recommended reading: How to create and use freight coupons in WooCommerce.
Free return
Customers will indeed check the return policy of the store before completing the purchase.
Charging the return fee may be the real sales killer.
Provide free return to impress your customers and Let their shopping experience happy .
最低购买折扣
对超过一定金额的订单给予折扣将[123 ] Inspired customers to increase consumption .
This is also the income from your niche product A good way.
Analyze your average order value and determine the discount percentage.
Articles about how to set up a quantitative discount rule in Woocommerce will help you get minimum purchase discounts in the Woocommerce store.
A week/monthly discount
At the end of the week or one month, you can provide discounts and discounts for the product, and you can provide discounts and discounts. Especially Under the circumstances of slow sales .
If necessary, This will help promote your sales.
The discount of abandoned shopping carts
Abandoning the shopping cart is one of the main problems facing e -commerce stores.
Study
shows that about 70% leave the store before checkout. This is a repeated problem, and each e -commerce company will experience and must be resolved. You can restore part of orders with emails or pop -up windows or transactions by email or pop -up window .
Use the plug -in to track the abandoned shopping cart and program it to send a personalized reminder email, and attach unique coupons.
Learn how to provide discounts for abandoned shopping carts in Woocommerce. Here Read other methods to reduce the abandonment of shopping carts .
Product portfolio discount
product portfolio or bundle discount has many advantages.
One of them can sell more products.
Binding related products together and selling at preferential prices will be a good sales booster.
Second, you can combine the products with less demand with the best -selling products, to encourage customers to buy them.
Third, you can realize it in E -commerce store is very common to buy X and send one transaction,
Customer loyalty discount You can
To you through personalized emails to you Loyal customers provide exclusive discounts
.
You can include the only coupon code that they can use to enjoy discounts.
This will encourage them to buy more and recommend your store to others . This is how you send coupons to the customer via email to create a loyalty plan in your WoOOCOMMERCE store.
flash purchase
You are unlikely that you are e -commerce customers and have not received any emails about timely snap -up. Limited time buying is a discount promotion, only holdingContinue limited time.
During this period, customers will get exciting discounts.
It uses scarcity strategies to create a sense of urgency among customers
, and in most cases, they are effective.
You can send an email to notify the customer about sales or add a pop -up window or both on the website
.
Communication subscription offer You can provide discounts in exchange for customers in exchange for customers Subscribe to
The news and communication of your store.
This is Effective way to build a relationship with them and use email marketing
.
Recommended promotion
Your customer can not only spend money, but also through the recommendation plan to them Friends and family members promote your brand, thereby increasing sales.
You Provide discounts for recommending customers and recommending customers . This is an excellent opportunity to maintain existing customers and get new customers.
Visit of the Intent
Many customers even left the store before reaching the billing page.
The exit intention pop -up window is to leave them a great way to leave discounts and coupons .
Many plug -ins can help you set the intention of exit in the store pop-up window.
It will identify when customers will leave the website and provide them with exclusive offers to prevent them from leaving. Exclusive social media discounts
Social media have a large number of potential customers. By providing exclusive social offers, you can not only attracting attention, but also new customers .
You can Provide a unique discount ticket or transaction of a specific social media network, you can
Get the maximum participation.
Customers can use their social media to log in to your store and enjoy unique discounts.
Seasonal discount Holiday season is your excellent sales opportunity for your e -commerce store.
Customers are looking for various discount products. So give them it. Provides attractive discounts and discounts or special coupons for festivals
to make them happy.
You must make good benefits in advance and are ready to launch them before the holidays come.
For example, a US retail brand
Rei provides a transaction that saves money on Friday:
]
123]
Qingcang big throwing sale Sometimes you need to clean up old inventory or low -cost products in order to make room for new products .
Here you can provide a settlement discount. In the clearance sale, you can provide a lot of discounts to attract people to buy products
.
Clearance sales
In addition to increasing the excessive sales of the store, it also helps management inventory .
以下是
NOMAD
的做法：[123 ]
Only applied discounts Today, almost all e -commerce websites have mobile applications.
The number of smartphone users is increasing. With it, the number of people using mobile phones is also increasing. If you do not develop mobile applications for your store, it will be a loss, because
User experience ratioIt is much better to browse the website on your mobile phone
. You can
Provide a preferential for limited applications so that more customers can the application
and spread the information.
Packing up
If there is no proper plan, you will not be able to provide online store discounts. It is crucial to determine the right time and the appropriate quotation.
Following the customer’s needs is good;
However, when planning these offers, you should not forget your business goals.
A small mistake may spend a lot of you. We hope these tips will be helpful to you.
We are glad to know your thoughts.
Please share your experience with us in the comments below.
