Social media is the effectiveness of promoting your products, attracting new customers, and establishing a community around your business Way. You can use social media to do little limitations, but infinite possibilities will bring risks that make yourself too scattered. The good news is that by following some best practices, your online store can achieve success.
Nine methods of using social media
1. Find new customers
Many business owners turn to social media for free advertisements or continue to buy continuous buying Family. Although this may be a benefit, it involves more content, and as you will find it later, there is actually no such thing as \”free\” customers.
So, how do you contact people on social media? Most platforms have advertising tools, which can be used to locate ideal audiences according to population statistics and interests. Usually, it is best to provide value through wonderful content, rather than immediately promoting what to be sold. First focus on service or entertainment. Sales will come later.
Add the social media group you participated in your audience. Similarly, seek value and establish a relationship -not just selling your items. Create incentive measures for happy customers and let them share your business with their friends. After all, it is naturally recommended to be more valuable than any advertisement you can do! Or, cooperate with influential people to share your products with their followers in exchange for fees or gifts.
Specific point: Choosing the audience is one of the most important aspects of successful opening of online stores. Know how to find your perfect audience in our \”creativity to the first customer\” series.
2. Interaction with your community
On average, users spend more than two hours on social media every day. This gives you the opportunity to be present and meet them where they are.
When someone has a positive (or negative) experience for your company, they may contact your social media account. By rapid response, you can transform the complaint into a stunning customer service story or recommend for future marketing.
Social platform use algorithm to determine who should see your post. Their goal is to display only content related to them or valuable content to each user. If your post isThere is a high degree of participation (comments, like or sharing), they will think that the post is valuable and shows it to more people.
If the follower feels that someone really listens to and
feeds
, they are more likely to participate. So when someone commented, reply!
Also pay attention to comments and direct messages to answer common questions, help solve problems or thank people for their praise.
3. Get new ideas
You can bet that your competitors are already on social media. Pay close attention to the content they posted and what their fan group says to stimulate your own ideas.
Encourage followers to make contributions. Accept the feedback of posts and products at any time to understand how to improve your product. It takes time to help you keep up on social media, so that you can make full use of the popular cause or new phrases.
4. Strengthen your brand and maintain a leading position Social media is not just not just social media It is directly selling your products or services. By staying in the relevant posts that follow the followers, you will get trust, and when they enter the market next time they enter the market, they will become the primary consideration of the products you provide. Or you can remind them to recommend you to friends!
5. Prove your value and recycle abandoned shopping carts
Some companies have a long sales process and need concept proof. This is especially true for expensive items and enterprises that need to be planned.
Published a successful case, the recommendation of the customer and the team photos, and slowly won the trust of the potential customers. Tourism brands may post vacation photos, so people have always dreamed of adding their destinations to their list. Solar panel companies may share the installation pictures with customers.
Most customers do not even buy small items immediately. They investigated and decided to come back later. They may find their preference or lose interest. If someone is looking for dozens of different shoes to try to make a choice, they may even forget where they see their first pairs (you).
Photo https://www.stroopwafels.com//
You can use re -marketing ads to display specific products to viewers. This is a good way to remind them of your favorite product! Add discount or free delivery discountBooks, they will be more likely to come back. 6. Collect the content generated by users The content of actual customers and fans is almost always welcomed by potential buyers than any content you can create. The use of your product to publish a real family is much more effective than hiring the perfect actor to play the role.
It may be expensive to arrange photos, write new materials or contact buyers separately. But through social media, you can collect photos, recommendations, comments and stories directly from followers.
Photo https://bangonbooks.co.com And share their photos and videos -people want to participate. You can also create a game for the best game to provide the winner with an interesting prize.
7. Re -attract the previous customers
Installation label (for example Facebook’s advertising pixels) and contacted the previous customers, even if they had not purchased for a few months. Release a new T -shirt design? Share with those you know your products. Preparing the customer’s tax last year? Contact with the application date.
8. Sell your product Yes, on some platforms, you can directly sell your product! Both Facebook and Instagram allow you to create stores, publish pictures, mark products for sale, and let customers browse all content, and stay on their favorite social platforms. Instagram is particularly powerful for brands with art, vision or design as key because it is very intuitive.
Photo https://www.aprilsoderstrom.com/
Use Facebook for WooCommerce to expand seamless synchronous products.
9. The concept of explanation of difficult A picture and a sentence can be understood that social media allows you to communicate its working principle through video. Or, over time, use a series of posts to explain every component of your business. Best practice of social media
Although you can use social media in almost endless ways, there are some basic principles that need to follow:
Social media is not really free
The most possession of social media is the most possessive to social media. One of the destructive misunderstandings is that it is a free way to find new customers. Although joining is usually free, it will not let you go too far from this point. In order to attract new customers and develop your brand on social media, it is expected to invest: Khan fair: take time to promote in the group, comment on other content and seek attention.
Money: Pay the advertising fee to increase your efforts.
In fact, you may invest at both at the same time. You may also need the help of social media experts or virtual assistants in order to focus on other areas of business. In any way, taking social media seriously and regarding it as a long -term investment, you will shake the social media pattern.
Is this family gathering
or barbecue? In any way, it is close to social media like participating in an event. At the party, if you walk to everyone and show them your product pictures, and constantly ask them to \”buy immediately\”, you will not get too much popularity.
On the contrary, focusing on making friends. Share interesting stories, respond to the remarks of others, and add value to everyone’s experience. Then people will be happy to hear what you provide.
If it is properly used, social media feels more natural for potential customers. Rather than interrupting their favorite TV shows, you can also gently integrate into their community. Your post will be displayed behind the posts of their best friends. Do not destroy this benefit because of too much annoying or posting or sounding despair.
Being a friend, not a salesman
!
Key No need to join each social media platform -hundreds of! On the contrary, focus on some and really use them well. You can copy and paste the post across multiple platforms, but in order to get the greatest participation, please edit your content to meet the unique requirements of each platform.
You should choose Facebook or Instagram? Pinterest or LinkedIn? This decision is made based on your business type and target audience. We will outline the main platforms in the next article, their benefits, and how to use themExample. However, Facebook is the most widely used and widely used, so it should be at the top of your list.
Social media is not everything
It is rarely the only way to create successful companies. See it as a powerful tool in your weapon library. Don’t forget to optimize search engines, click on paid advertisements and offline marketing opportunities. When you create a \”mouth and ears\”, social media is the best, but you can also do it with real people in person!
Your website is your central hub
No matter what social media platform you use, how much time or money it takes, or how much value to the community, you are actually
own own own own own. The space of
. If Facebook believes that you violate the policy, they can permanently delete you. If a platform loses popularity in your core crowd, you will have to build new things.
On the other hand, you have your own WordPress website. Send someone there to see valuable posts, products and other contents. Tag visitors so that they can contact them in social media in the future and create a list of emails you can carry with them.
What is the next step?
If you follow some basic principles and invest some time or money, you can achieve great success on social media. In our next article, we will introduce the most popular platforms, the benefits of each platform, and some example scenes in the United States to stimulate your social media adventure.
