If you have a car, you will almost have a steering wheel. If you have a website, you may have a page. But do you really know how to use it well?
Many online stores have not made full use of their \”about\” page. This is a place where people trust your website to a certain extent. They are considering spending money with you and visiting your \”About\” page for to find to trust you.
Once you establish trust, you can promote the visitors to take the next step -purchase products, watch videos, participate in tests, register for free trial -but the first step is the key.
How do you ensure that your \”About\” page work normally? Here are the five main goals you want to achieve:
- Make your visitors feel at home.
- Positioning yourself as a flattering and trustworthy person.
- Show your ability to solve and answer questions.
- Simple.
- Give them a reasonable next step.
1. Make your visitors feel at home
The visitors came to your website to be welcomed by the text; they started I felt [ 123] Popularity. Therefore, please avoid using pages such as \”Welcome to our website!\”. ——It is invalid. They are empty words. They will not evoke emotions, will not provide any real connections, nor will it describe the key facts about you.
Your website visitors are very busy. They move, think and move quickly. Words like this will be decentralized; they do not increase real value. (The same principle is also applicable to other parts of your website -don’t waste people’s time tell them what they do not need or want to hear.)
This is what you should do:
] Use photos of yourself and the main staff
Photos to make your business more user -friendly and help you establish contact with customers in a way that often lacks online. You want to build the same community feeling as many physical stores. Unless you have specific business reasons for you to anonymous, please accept visibility!
VerifyWP not only shared the fascinating and personable photos of their team, they also shared the resume and interesting facts directly related to the pain points of the audience. It positions them as interesting and caring people to build virtual relations customers.
to evoke your listener and what you provide ] No enterprise sells it to everyone. Your target audience may be defined by population statistics, but it is also defined by your products and its solutions. Your \”About\” page is a clear identification of the audience and Where do you provide them to help visitors quickly understand whether you are suitable.
First add some details to the title. If you sell healthy foods, your audience is a person who wants healthy people, and your product is a tool for helping them achieve their goals. The title of \”Online Food Store for Healthy Consumers\” clearly shows who the store serves and what it provides. Customers who care about their health will understand that they are right and will explore the services you provide.
2. Positioning yourself as a flattering and trustworthy person
A related title and the photos of your team and your team are trustworthy and flattering. , But text is also important. The following is a method of writing a credible page:
This is indeed true. Use a language that sounds like a real person. The technical terms of interpretation, buzzwords and graduate levels make readers clear at a glance. Click to leave. It is not moved and unmoved. The same is true for texts that sound like marketing.
On the contrary, being a man. Let emotions integrate into your writing and show enthusiasm. Don’t hide your excitement of how your products solve the problem. If your products are more technical, please describe the details and your enthusiasm for their work to educate your readers while maintaining their attention.
Tell your story
Telling business stories is one of the most popular marketing skills, because your history can build trust and make you flatter. People want to know why you start a company, drive your values, how do you come up with your products, and what challenges you must overcome to turn it into reality.
Detailed description of your inspiration, because this is how you find the answer to the customer question. talkOn your own method of solving your own problems, and share how your products make life faster, simpler, easier, more interesting, more delicious, more exciting, more convenient or more relaxed.
Here are a few points that need to be included: Victory, failure and failure and failure Disappointed moment. You know yourself.
What did you learn from others.
- How your beliefs and values \u200b\u200bare shaped by your journey.
- Belief and values \u200b\u200bare essential to your story and the \”About\” page because they are related to your target audience. Your potential customers have a problem that you can solve, and you want them to believe the products you provide.
- Photo https://millionairegallery.com/ turbine or Inspiration, share their history photos and videos.
3. Show your professional knowledge
Clothing dealers who purchase all products locally should explain in detail why it is so important and how it affects quality. Software companies can explain why they provide advanced support or extended warranty, even if they cost higher.
Each company, each product and each service are driven by a set of values. These values Get the most concise expression in your mission declaration. You have given them -now, enrich it. In other words, what is the reason for your business? You can choose anything, but you choose
this
. Why? Share your inspiration usually stimulate customers to join your mission.
Highlight your unique sales proposition Your unique sales proposition (USP) makes your products or services different. Why should people do business with you rather than your competitors?
Your USP may come from the quality of your product component, how you develop the process, your customer service, how you cut costs without sacrificing quality, or your personal professional knowledge or authority.
One of the most famous USPs in historyIt is \”guaranteed the fresh hot pizza to your house in 30 minutes or shorter.\” This is the early USP of Domino \u0026#39; s Pizza, and it is why they became national brands in such a short period of time. Their USP does not emphasize the quality of pizza. It emphasizes delivery speed, guarantee or pizza is free. There are no other people in the industry. Their USP has destructive
.
Recommended and voucher
Contains thoughtful recommendations. If customer service is the key to your business, please include praise for your outstanding support. If you write about your product solution, please share a customer story about how much your product is.
To highlight industry authority, please refer to media appearance, speech activities, books and other certificates you write. It shows that you are different from others. Photo https://Laylasleep.com/
Layla Sleep is doing well in displaying professional knowledge. What they discussed made their mattresses different, listing the praise of well -known companies, and shared comments from dozens of customers who could filter the theme.
4. Short
Including related links and contact information to prevent your \”About\” page too long. It seems that you need to write 3,000+ to cover all the themes we are discussing, but you can write a valid page with less than 500 words.
For example, when you write the values \u200b\u200bof promoting customer service, please link to include more detailed information Another page of. When you describe your product solution and how you find a solution, link to one of your main product pages. Short also means clear. Avoid talking and buzzwords, and consider whether idioms and slang are helpful or confusing to ensure that you understand.
5. Provide reasonable follow -up steps
Always include CTA or \”appeal words\” on the \”about\” page. You want readers to maintain participation, take action based on the trust you established, and take the next step. Tell them accurately what the step is. Examples of CTA include: NoteOur communication.
Arrange free consultation.
Activate your free trial.
Try your first product.
The first purchase can save 15%.
Explore our products.
Read this article.
- [123 ]
Can you have more than one appeal? yes! But make sure to mix them into your content instead of finally combining them together. You can insert the call for registration of current affairs communication in the middle of the page, and then insert a coupon or a free trial discount at the end.
Photo https://eatfitlifeFoods.com/
Fitlife Foods contains several appeal words on the page. They link to their menu in one part, mention their health training in the other part, and end with an email registry.
Focusing on your story
When writing about the page, it mainly pays attention to your story and how to help your customers solve the problem. They want to know if you have something they are looking for, and whether they can trust you to deliver. If you succeed, you will be a step closer to a loyal sponsor.
