There are many things during the holidays. For e -commerce companies, this is an excellent opportunity to promote more sales, because people search for gifts and celebrates everything required for festivals online.
Of course, the holidays will happen throughout the year, depending on your location! But November and December are usually a period of increased global traffic and sales opportunities -you will want to make full use of it.
The following is how to make your WooCommerce store stand out online during the festival
.
attract traffic to your homepage? Count!
Your homepage is where many people start to experience your brand and products. When is your last change?
More importantly: Do you show your product in front and in the middle?
By adding a short code, you can easily pull the selected products into your store’s homepage. For example, you can show \”best -selling\”, \”top\”, \”special offer\” or \”random\” choice.
这是使用以下短代码在主页上显示产品的示例：
products limit\u003d\u0026quot;4\u0026quot; columns\u003d\u0026quot;4\u0026quot; orderby\u003d\u0026quot;popularity\u0026quot; order\u003d\u0026quot;DESC\u0026quot; visibility\u003d \u0026 quot; vi
Considering how to be in your you are Promote different products on the homepage to maintain freshness during the holidays, especially for those who may spend more time than usual than usual.
Show the product on your website
Outside the homepage: Use extension procedures such as \”Today’s Products\”,
You can publicize that you want to attract attractive attraction Specific products for shoppers:
You can make your customers more easily find gifts they want to give to friends and family members … … Especially when they are completely difficult to live.
There is a simple scheduling option, so you can set up you want to highlight the display in advanceContent and let it run:
Select the product you want to display every day. If you are willing, plan in advance.
This is a clever strategy that promotes sales and shows them more options to them when customer browsing.
Consider giving gifts when updating the product copy
The holiday provides an excellent booster to grind your pencil and refresh your product list copy.
Even some small changes can make your old customers feel fresh, or it is more related to those in the holiday shopping model.
allocate some time-half-day or Saturday morning-and select you the most The top five products for sale during holidays start. Write some copy of the holidays for some selected products.
What needs to be considered:
Who is the product suitable for?
Be careful here, don’t be too specific and unintentionally narrowing the audience!
Can you rotate the holiday? For example, oven gloves can protect your hand extra time in the kitchen.
Do you have some recent customer feedback to call? Social proof is power.
Can you emphasize the price point?
Low -priced items are great secret Santa Claus gifts
Hold a game to create a buzz of a social certificate We all like to win the opportunity.
Is the social media competition still valid in 2018?
New bud society thinks so.
In their article, they recommend that social media competitions can be: Increasing online participation: In the era when customers seek deeper connection The competition will stimulate your audience to take the first step and contact your brand and interact. Establish your email list:
In the era when most customers are tired of old -fashioned advertising strategies, social media competitions can also become an excellent potential customer generation form. If you persuade your followers, they will be because ofTo provide you with an email address and get a reward, then they are more likely to follow.
Stimulate virus spread: Customers are obsessed with experience (especially millennials). If your game is both interesting and exciting, they will want to share this experience with their friends, thereby improving your opportunity to spread viruses.
Why not give them a chance to win something for them when shopping?
To understand your audience and design what they like The same is true of the platform you choose.
Which social media platform provides the highest participation for your followers:
If it is Facebook
, let let People submit photos to you and upload them to the album.
Follow the number of favorite quantities and vote.
If Twitter is the gold mine of your company
, please create a theme label for the competition and let people forward or collect it for voting.
If you are interested in Instagram , let people mark you as entering the mechanism in the photos they shared.
No matter where you host the competition, you will provide a small prize for winners, you will definitely make someone happy.
Let your customers buy, post and like it on social media, and may spread information about your products. If you ask people to share the URL of your store to participate in the competition, this may be disgusted, but if you share a photo and mention or mark your brand is part of the entry mechanism itself -This is a more gentle sales and can create wonderful buzz in your paid advertisement that may never be able to reach.
More ideas, please read the Sprout Social article on social media competitions in 2018. Bring charity donations into your holiday work
Many companies giving back to non -profit organizations and public welfare undertakings during the holidays. Although you can always write only checks and send it, there is another way of feedback and
Let your customers participate.
The first step is Tracking the organization you want to support . Choose things that are meaningful to your store, whether it is local organization or something that your client community is strongly concerned. For example, a cooking supplies store may choose things such as \”anti -hunger action\”, which is a non -profit organization dedicated to eliminating hunger globally.
The customer of the store (chef or family chef, enthusiastic people who are full of food) are related and important reasons.
Next, contact the organization’s communication or media team , to understand whether they are willing to cross -promotion of your fundraising activities.
This provides an opportunity to further expand your influence to the network of people who may not be familiar with your product.
Once you choose an organization and contact them There are several ways to allow your customers to participate. At least, you should be
Create a space on your website, so that customers can donate to the cause and provide advice from the donations that match the receipts. .
If you want to cooperate with your sales, you can promise to donate 5-10% of the sales of all sales in a certain period of time to your choice of charity.
This encourages your customers to contribute and help them pay more for public welfare. If you are worried about your budget, you can set the upper limit you are willing to match at any time, and/or part of the window for part of your profit for charity. Using this strategy, you can give back an important cause and position your company as the well -being of others .
Use these prompts to stand out in the peak of the holiday from holding the competition to updating product copy, to display best -selling books to charitable donations, we hope that these techniques can inspire you during the holidays period Try new things in the store.
I wish you good luck!
If you have any good idea you want to share, please stay in the comments.
Show the product on your website 
There is a simple scheduling option, so you can set up you want to highlight the display in advanceContent and let it run: 