If you have an online store, it is time to start considering the holiday. The best time to start planning the year is never earlier, right?
Black Friday and the Internet are coming. Although the ranking in Google is not something you can complete overnight, there are still a few weeks to perform some improvements and strategic changes related to search engine optimization (SEO).
Let’s explore the holiday SEO reminds you what you can do now, that is, setting a new page and updating the old page.
Optimize your holiday gift page
If you plan to create some special login page for the holiday , Or update the existing login page: Remember SEO optimization.
Google and Bing and all other search engines must have enough time to track your links and find your specific holiday season login page in time, so please try at least 30 days or before your holiday or event. Make changes for a longer time to focus on the beginning.
page
, change the page title and Yuan description Holiday. This is also applicable to the post -published
post : Find the old content suitable for holidays and rewrite the title and Yuan description to match the upcoming season. Finally, check whether you have added structured data to all key product pages. For example, the rich web summ of the product in the search results (display rating and price) can make you more advantageous than competitors.
The rich clip is a collection of attributes. They convey the selection information, writing and structured information provided by your store so that search engines can find them and rank them. With rich fragments is a successful way to improve the SERP ranking.
Reuse the old content (some changes if necessary)
If you have Christmas guidelines in 2018, then reuse it in 2019 instead of re -inventing it is a wise method. Essence However, it is wise to do some refreshing things:
Update the year, update the year, update At that time, the popular brand,Details such as popular products If your URL’s slug is /Christmas-2018 / /, please change it to /Christmas-2019 /and redirect the old URL to the new URL. No need to create a new page. Do not repeat the old URL will waste a good entry link. Of course, if you are not included in the URL, it will be easier.
- A few months before the holiday, re -published last year’s popular posts on social media (if necessary, adjust a little). Valentine’s Day may even become a secret Santa. The Internet on Monday may match the favorite of Dad Christmas. These may be small adjustments; perhaps just add \”this Christmas\” in the description or title.
- Re -use of content is a good example of clever work.
- Using the power of social media to promote in -site traffic
Strategic use of social media (including Twitter and Pinterest) can play a huge role in the success of your (online) holiday sales. Take Pinterest as an example: If you try to get the right product on people’s wishes, it may affect your sales. You also draw inspiration from the list of other people.
Don’t forget when you are doing it, don’t forget to be in it Share your holiday gift page on social media! The Guide Guide of the Herfindon Post Festival is a good example. This is very smart. The Herfenton Post simply created a category for the festival gift guide and added all the posts suitable for this category. It provides overview of various gifts for many people. ELLE also has such a page, and more companies have.
Writing posts about your latest (trend) products 
Holidays are an excellent opportunity to sell new products. If you know the potential best -selling book in the upcoming holiday season, start writing an article about them immediately.
Think about how technology websites write articles about the iPhone, highlighting the functions that may increase interest. The more you write about these products in advance, the more likely to the sales pages of these products, the more likely to rank at important time.
Reminder: Remind all the pages you pre -made to the homepage you will be released when the product is released and you can buy. Think of this page as the basic content.
Optimize speed and movement
We recommend that you check and optimize your website to improve speed and mobilityEssence These are suggestions you get from any SEO blog or consultant every day. Movement, movement speed and overall speed, each year (or daily) becomes more and more important.
When preparing your website for the holidays, if possible, this is to re -check your movement Websites and websites are updated or improved. Get Yoast SEO on Woocommerce and use Yoast SEO for WOOOCOMMERCE? This is a great combination! If you want to make sure your festival gift set and seasonal changes have attracted your due attention, you should also consider buying YOAST SEO for Woocommerce. Yoast’s advanced plug -in will help you achieve the following goals:
More products that have been shared on social media; you can enter Facebook/Pinterest specific details, such as you on Pinterest Rich nails display prices, stocks and clear links to your website. You can use Yoast SEO bread crumbs; you can customize these instead of the default value. Therefore, you can create easy -to -track bread chips that both visitors and Google can understand.
Cleaning site maps; YOAST SEO of Woocommerce will delete excess pages, otherwise these pages will be automatically added to your site map, such as URL of all different filters combinations. By doing this, you will increase the opportunity to rank related pages.
Edit your seasonal content easier; first pay attention to your product description and details, and then optimize the search engine. The plug -in will allow you to display the Woocommerce block at the top and display the Yoast meta box at the bottom.
- To make this plug -in work normally, you need to have a free version
- yoast seo
- yoast seo premium
or
, because the additional plug -in needs it to work normally to work normally Essence The way to install it is slightly different from the free plug -in method, because it is a able plug -in, not the plug -in found in the free WordPress plug -in memory repository.
If you decide to buy the plug -in, you will get a Myyoast account, you can it in itThis plugin. If you want to know all the details, please read the Yoast SEO installation guide of Woocommerce.
Finally: Form the measurement plan Do you get it? Don’t forget to formulate a measurement plan in order to analyze your success. Write down all your plans and think about how to track all your actions. If you want to know what to pay attention to next year, this is the key. Learn more about how to analyze your Black Friday, Internet Monday or Christmas shopping. When is the end of the holiday?
After the holiday is over, how to deal with the product page of the holiday gift set? Even if the gift set or product has achieved great success, and you want to provide it again next year, the page will take a while to be related. So, what is the best way to deal with these pages at the same time? This is a video saying this:
This way It’s over. When your online business depends on the holiday, you must not start too early. Prepare; start now! ———— Michiel is one of Yoast’s partners and our chief operating officer.
He married Esther happily and was the proud father of his two daughters Puck and Linde. He was one of the earliest bloggers in the Netherlands and co -founded one of the earliest blogs about web design and blogs in the Netherlands.
In Yoast, he is a senior SEO consultant for clients and colleagues.
