But … When you are not ready to be perfect, it is difficult to find a great gift. I found that gifts are the most difficult during the holidays because I want to find gifts for many people at the same time.
At this time of each year, I need help to generate ideas. I often know the store I like by my gift receiver, but I may not have thought of specific items. I found
Gift Guide in this case very useful -I will go to a store to see that they have \”gifts for brothers\”, \”gifts for mothers\” or similar things, and then Check some guidelines to find things that my recipients will like.
Gift guide is a very useful tool for new customers, and can be the key to encouraging customers for the first time. Once someone buys it once, you can better sell to them and encourage them to come back after the holidays-Return 27% of the opportunity to return , so Gift guidelines are worth initial investment to establish a customer.
For the return guest, the gift guide is also very valuable.
They help focus the customer’s attention to specific products, and help existing customers who are loyal to your store to find perfect products, even if they do not have specific ideas. , etc. What is a gift guide?
Of course, let us start with the vocabulary.
Gift Guide Organize your products to show products suitable for specific customers. In essence, they are a method of pressing to decompose or filter the product directory of the product , showing projects for specific characters.
So should you create a gift guide for your store?
This depends on the products you sell -if you only sell a few products, or if your 90% of the customers have the same role, then the gift guide may not work well, because your audience range is very scope of the audience very much narrow. However, even a shop with a target audience like ATHLETA will establish a gift guide with creative categories (such as showing new products), so you should try out outline Guide to see if it can make it play a role before giving up this idea. For shops with a wide range of sales or stores with multiple target customers, gift guidelines are a more amazing tool.
Use built -in
Product attribute is a simple and fast method for building gift guidelines. You can add guidelines to your store navigation during the holidays, connect to them from your blog, or use the guidelines as a login page for holiday advertising. Better is: we can use product attributes and Google table (optional -update product via CSV files) free creation of WoOOCOMMERCE gift guidelines. It is a good belt, pick up the caffeine -containing drinks you choose, let’s start!
Add Woocommerce Gift Guide
The first thing we need to create is to create a new product attribute for our gift guide.
You will transfer to the product \u0026 gt; and add a attribute called \”Gift Guide\”.
If you want to directly link your personal guide, please make sure you have \”
Enable files?\” [123 123 ]
Check.
I strongly recommend this option because you cannot change it in the future.
After creating a gift guide attribute ] Terms Add to the guide.
We will use
terms to create each separate gift guide, such as \”gifts for mothers\”. You can click The new attribute \” configuration bar\”Type\” to execute this. If this is the first attribute you created, then it is great! You may want to use attributes to create more product filters later, Because they are very convenient. Now we add each guide to one term
]
.
The guide can be a group such as \”Gift for Mom\” \u200b\u200bor \”Gifts to Dad\”. The Guidance of your gift depends on you -interpersonal interpersonal — interpersonal interpersonal Relations are often an important foundation for gift guidelines, so if this is your first gift guide, I will start from there. You can also follow interest (\”\” Gifts for Software Engineers \”) or product categories (\”Gift to the Kitchen\”) The guide for the guide. Grouping according to the price- \”Gifts less than $ 25\” -s may also be useful (although you still need to manually add the product to this guide manually to this guide manually Zhong). I also recommend creating a guide for the \”Recommend\” project, For example,
Employee selection Guide, you can show the items you choose, and the new product guide.
When you specify the name and description for each guide, you can continue to move forward.
Add to add After all the required guidelines, we will allocate the product to these guidelines.
Add the product to your WOOCOMMERCE gift guide
Create a sample product
Even if there are many products in your store, you can manually distribute the product to some gift guidelines first.
You can update the gift guide in batches by importing the product, but to create an example to view the required in the introduction of the import and the introduction The format will be very helpful.
First add a new \”gift guide\” attribute to any product.
Now, choose a gift guide for the product. Add all applicable guides and use these attributes to save your product.
You can also use visibility settings to determine you to determine you Whether the gift guide is displayed under the \”other information\” tab.123]
(I disable it, so it will not appear throughout the year, but it depends on you.)
Apply gift guide to all products
Now you will complete the product to the gift guide.
If you have less than one hundred products, then manual update all products may be easier, just like our example product. If so, you can skip this part and directly publicize your guide.
If we don’t want to update the product manually, we can also use CSV files to change in batches.
First of all, you should turn all the products by turning to
product
and click the \”Export\” at the top to guide all products.
Limit your export to several fields to make it easier to use.
You should have at least ID or SKU so that we can update your product by importing. If you need the product name to identify the products in the CSV file, please include the product name.
If the category can help you add attributes, please include the category (if the items in the category have the same attributes, we can sort the CSV file according to the category).
Ensure that contains the \”attribute\” column because it contains our gift guide information.
- You now have a CSV file containing all products (you should upload it to Google table or your preferred electronic table tool), and note that the attributes of the example product include \”gift guidelines\”.
Exit!
I will use it as a blueprint for all other products.
The fast professional reminder before we continues : If the product in the category is given the category, it will be allocated to the product The same gift guide may help sort your electronic table.
In Google FormIn, you can click the \”Category\” title, and then turn to
Data \u0026 GT; Sorting the worksheet according to the column , which will be packed on your product according to the category. Sorting the electronic table may speed up adding gift guidelines.
Now we have a template to add a new set of columns. I copied all the \”Properties 2 …\” columns and renamed them \”Properties 3 …\”. You should do the same thing, but please note that you must ensure that the latest column has the highest number. If your example product has repeated information, it doesn’t matter; It will only be included once in your guide.
I will take me my The gift guide data is copied and pasted to the new column, and edited on each product. Attribute value is the location of your assignment of gift guidelines . This should be a comma separation list suitable for all guidelines for the product.
Ensure that the name name is fully matched with your WP administrator, so that Woocommerce can correctly allocate the guide guide.
After adding all the guide, you can import it!
You can transfer to Product and click in the upper right corner This will allocate all your gift guidelines in batches. After allocating gift guidelines to the product, you can promote them to your customers. Promote your WOOCOMMERCE gift guide
You should promote them in various ways so that customers can find them, and your store will become the first choice for holiday shopping in their minds.
Show gift guide on your store page One of the easiest ways to merge the WooCommerce Gift Guide on your website is to use a small part: Filtering products by attribute .
This small component can be added to your store’s sidebar, which allows customers to filter your directory through the required attributes (through a gift guide in our example).
Add a small component, then then Select your gift guide attribute.
Show Type Query type
will change this will change this The appearance and behavior of small components. If
The display type
is set to
list
, then the gift guide will always be displayed as as List in the sidebar. When query type is and , the product must belong to [ 123] All selected gift guide can be displayed.
- When query type is When or , the product can belong to [ 123] Any selected gift guidelines to be displayed.
- I suggest use your small components or . If The display type is dropped Pull
- When query type is and , a conventional selection (drop -down menu menu To. Customers can choose a gift guide to view. When the query type is or
, then the gift The guide may be displayed in the form of choice or multiple.
, multiple choices will be displayed.
- Customers can choose multiple gift guidelines for search. If the product matches any guide, the product will be displayed. The following is a few examples. It shows you how the small component behavior is adjusted according to the display type:
- [ 123] Select the list of the \”OR\” query type display drop -down display with the \”or\” query type ]
- It is a necessary task to promote the gift guide to your email list. Your email list is your most valuable marketing tool, so you should let subscribers know your new gift guide. If you enable the archive for the attribute of the gift guide , you can directly link to the guide.
Sharing the Woocommerce Gift Guide with your email list
When you turn to
Products \u0026 GT; Attributes
, if you hang the mouse on the guide, you will see a \”view\” link link Essence
Click this \”View\” link will directly bring you to all the products assigned to the guide. This is a link you should share in marketing emails.

Professional tip

and save your settings without making any changes, which will ensure that your new gift guide file can be viewed.
Including a gift guide in automatic email
I have seen the merchant using a gift guide in the automatic email of
Jilt to do something very smart . Each email received by your client during the holidays should encourage them to view your gift guidelines, they are
Winning back
or
Give up shopping Car recovery
Email is an excellent supplement to save sales.
In your shopping cart restore e -mail,Including gift guidelines as alternative purchase options to prevent customers from finding what they want.
You can also buy or thanks
Email contains gift guidelines-requesting customers to share their experiences with your stores with gifts to loved ones.
Link to the WoOOCOMMERCE gift guide on social media to the gift guide through social media links Know them and let them know that your website is ready to help them find interesting gifts. You can connect to the gift guide through social media, just like the email example above — get the link of your gift guide file and share it with interesting pictures. Partnership with complementary products Now you have prepared a gift guide on your website, please consider the complementary website with the same role. Each of you can write blog articles to introduce each other’s gift guidelines.
For example, assuming my website sells wine subscriptions.
If I sorted out the gift guidelines for which wines I should buy for friends or family or which wines should be purchased according to the taste (for example, \”\” Black Chocolate Lovers’ Wine \”), I should find a website that provides complementary products.
Site cooperation with the website cooperation with sales of fair trade chocolate, handmade cheese or fresh roast coffee may be very suitable. I will introduce their products in the guide of blog articles or \”gifts from our friends\” and let them be the same. Cooperative creation of gift guidelines can expand your marketing method, which is also very helpful for your customers.
Embeds a gift guide on your website
Finally, be sure to promote your newly created WooCommerce Gift Guide! You can Use such a short code embedded your gift guide : cts limit\u003d\u0026quot;8\u0026quot; paginate\u003d\u0026quot;true\u0026quot; attribute\u003d\u0026quot;gift-guide\u0026quot; terms\u003d\u0026quot;gifts-for-dad, gifts-for-grandfather\u0026quot;]
The product simple code can output your
product list.
In this case, we will position our \”gift guide\” attribute. For the \”clause\”, you can use the comma to separate the list of guidelines you want to locate.
This will output the product in my target gift guide.
Embeds your gift guidelines to your website’s login page, blog articles and other areas to help customers find new gift guidelines and relax easily refer to.
It is simple to create a Woocommerce Gift Guide, and you can even use the built -in tools in WooCommerce to complete. If you have not used attributes before, this is a good way to start using product filters in your store.
If you have it, then add a gift guide attribute to help you use the filter to increase holiday sales. Add your guide and promote it!
This is the guest post of Beca Rays.
Beka is Skyverge , they are committed to providing any merchant with any merchant Enterprise -level tools and strategies.
Skyverge is some of the most popular expansion procedures on woocommerce.com, such as WoOocommerce membership.
Beka will use most of the time to improve jilt , which helps help Merchants promote more sales through automated life cycle emails.