7 methods that surpass the ocean of competitive products
In the Amazon era, online sales were sold online. Sellers of ordinary products such as candles, chocolate and coffee may be difficult.
By investing in some extensive and uninterrupted plans for your marketing, audience and product lines, you can learn how to make your online store stand out
and make people return to guests. In order to help you get started, there are seven ways here to increase your sales and avoid being drowned by similar buyers for the same buyers.
1. Create niche products
Anyone can sell sugar. A large box retailer sells one pound or 126 cube at a price of $ 1.25. Each cube is less than one.
If you try to compete with large retailers such products, you will fail.
But what about Malaysian candy? People love their horses. If they want to give the horse to express their love, they may not go to the hypermarket to buy sugar.
However, they may buy special prescriptions specifically set up for horses.
These products are seasoned in the ingredients such as apples and berries, and the price of the large retailers is more than twice the price of standard square sugar. You can bet, people who love horses are willing to pay a premium.
If the products you sell are facing fierce competition, the best way to stand out is
Finding the niche audience
. Create a brand and information that attracts the audience and use your marketing budget to contact them. 2. Improve your price
Let us face reality: You will not be able to compete with major retailers in terms of price, so don’t try. In another way, turn your product into a special thing, and people will pay extra costs to own.
Let’s return to the example of square sugar:
Large box retailers sell 126 ordinary sugar at a price of $ 1.25. Another retailer sells sugar for equestrian lovers for $ 9.99 bags. However, it did not end. By making considerable standards, such as the \”special\” of square sugar and a little modification, some retailers sell only 28 square meters of sugar packaging at $ 11.95 or higher!
Yes, you are right. More than two dozens of square sugar, the price is higher than that of a bag of five pounds of sugar. This is 42 times the price of the big box. what’s the difference?
They have special images made on each cube. Is the cost of making these cube 42 times? Far away. But if someone’s special 6 -year -old girl wants a princess -themed birthday tea party, will her parents pay $ 11.95 for this? Of course they will.
Increasing your price by developing unique and creative variants on standard products
, you will distinguish between your products and e -commerce stores and Volkswagen. This can usually be completed by changing your packaging. Take a different example and consider the pen. You can’t be much simpler than a pen, right? The national office supplies store currently sells a box of 60 pencils for $ 6.49, each with about 11 cents per steel pen.
Another seller sells 100 pens at a price of $ 99, almost 60 per box of 60 The price of the pen is 10 times. Who will buy a pen at this price?
They are neutral pens, and there is a handwritten pen around the ink distributor that can be customized. In addition, they look really good. Which pen will they buy for business owners who want to use pens in the process of customer participation? No competition -every time is a more expensive victory.
When you start thinking about your products and the real possible things in different ways, you will come up with such a creativity. You are still selling the same product-
You are just selling better versions
. This is closely related to the market segment that you choose. Riki markets and higher prices constitute a powerful e -commerce marketing plan.
3. Improve service quality and inject it into your marketing
In the online world, it is easy to stand out through high -quality customer service, because most online services still have many shortcomings. Essence
The company will not call you, do not reply The items for sale are not delivered on time, and websites that cannot be created-there is a almost endless list. If you think it is necessary to do this, you may encounter a sense of frustration related to service. You may be out of some originalsContinue reading. If you want your e -commerce business to stand out, please put the impeccable customer service in
first
. Learn more about its appearance so that you can describe it in marketing. Use the service to ensure your seriousness.
The greatness of service guarantee is that it does not spend money. If e -commerce stores want to list all the way they promise to provide first -class services, or your purchase is free, then customers will notice this. What you need to do is to collect stories about bad online customer service experience, to figure out how to avoid these errors, and then ensure that your customers provide good services.
A simple: Do not ask anyone to register to buy from your store Essence This extra step is not only annoying and troublesome, but also forcing people to enter a process that they may not be ready. The first buyer -the kind you want to be a returner -you may not want to join your club to buy an item. However, when they experience excellent customer service during the purchase and delivery process, they will be more likely to return and consider joining.
Another good way to provide services that break people’s expectations-
Put surprise gifts in their packaging .
The following are two situations you can perform this operation:
Customers spend more than a certain amount in your online store.
They purchased more than a certain amount of items.
In these two cases, you can set it to trigger a free bonus to include in their delivery.
This is not difficult to set, but it is guaranteed to surprise them. They will remember you, and more importantly, they may tell their friends about you.
4. Binding the product into a creative or useful combination
Woocommerce provides a few expansion that can help you achieve this -the simplest is the product package.
This extension allows you
to create a pre -packaged combination of products that can be provided at various prices . You can also use it to provide optional bundle packages, and customers can choose the project they want to combine.
The horse sugar seller we mentioned earlier can easily surround the square sugar systemMake a pack of products. Examples include a package of other foods, beauty products and other tools, or if the company provides products related to Malaysia, it provides service -oriented products.
Pen seller can create a package that includes notepads, signs, booking machines, and USB drives. Create different bundle packages to attract different sub -areas in major areas. The reason why it is so effective is because
It is a form of customer service
-You make their lives easier. They no longer need to buy all these items alone -they can get all items at a time. People pay for convenience.
Find a method that is bundled through product online sales convenience , you will be Atticed and remembered. 5. Use limited availability
You can not only create a special product bundling package, but also
include a very unique project, you will never will never be again again will be It is sold as part of the bundle package. When they leave, they leave. You can repeatedly perform this operation.
Some physical stores flourish in the concept of changing product lines. A large part of their success is due to the clear reality, that is, you may no longer find a specific product.
This attracts the treasure hunting of us and seeking traders. This is a form of
limited availability .
You can do the same thing in your e -commerce business, combining this strategy with many other strategies in this list. Create a special product line, restrict production, and then close it to promote demand. One method is to associate products with national or local activities, such as sports teams or local games that win the championship.
Limited availability Increases your strength of additional sales quotes . View 7 methods that make more money to make more money through additional sales through Wooocommerce In the e -commerce store that uses limited availability and closing the deadline, you only need to ensure that you have continuous new new new new new new new new Product lines to replace the upcoming product.
6. Tell stories around your product The example of Malaysian sugar can further enhance their niche market position.
Where does the product originate and why? Why do Mali like it more than ordinary sugar? Who created it and what inspired that inspiredpeople?
If you use your imagination and excavate them, you can
develop a story around many products
. Even pen.
This
increased the buyer’s perception value
. This made them feel something. This is very special. Similarly, by changing the packaging, you can complete a lot of work for this goal.
7. Develop a special version of the same product
Assuming that you sell candles -a very commercial product.
What will happen if you change the name of the smell? Use popular cultural reference rather than usual descriptions. The restaurant does this; sometimes you hear a burger or drink named after a cultural phenomenon.
What is the same thing to prevent candles from doing the same? Better is to choose a name that will not be outdated within two years. Avoid ever -time fashion and events that no one will remember. What is the fragrance of \”George Waldon Cherry\”? It sounds exciting! The e -commerce store selling candles can have a whole set of products related to historical figures. – This is just an idea. Through re -packaging existing products
, you can gain creativity through countless ways.
Creative breeding,
Attention promotes sales
.
Especially in the online and e -commerce world, all this is to attract attention. Now you have seven new methods to pursue it.
Anyone can sell sugar. A large box retailer sells one pound or 126 cube at a price of $ 1.25. Each cube is less than one. 
. You can also use it to provide optional bundle packages, and customers can choose the project they want to combine. 
