as the owner of the WOOCOMMERCE, you not only need to find new customers, but also make full use of existing customers. You know you have excellent products, but to let customers buy more products, it usually needs more than just excellent products.
The world is undergoing major changes, and your customers have a lot of distractions and concerns. This does not mean that you should keep quiet. Instead, follow -up customers are more important than ever. They will be grateful to your reminder or receive your short information.
Fortunately, using AutomateWoo, you can create an automatic email workflow, and guide people again and again to your WooCommerce website.
The importance of follow -up emails
According to a study of Venturebeat Insight, the return on investment (ROI) generated by email marketing is higher than any other marketing work ( Such as social media) -the $ 1 can be generated for each $ 1.
a study of Marketingsherpa found that 72% And only 17% of people through social media.
A study of Adobe emphasizes the long -lasting obsession of the email by the millennial generation. People in their 20s and 30s spend 6.4 hours a day to check their emails.
Email is still a flexible and almost common communication medium. It is not controlled by any big company. It is easy and easy to use, and it is still the main way to keep in touch -almost everyone has an email address.
The question is that many store owners do not know which emails are sent priority. Therefore, let’s take a look at the three automatic emails that each Woocommerce shop owner should set up in order to obtain the maximum benefits with the least effort:
Welcome to email
abandoned shopping Car reminder
Winning back email
1. Welcome to email
Welcome to email is the first email received by the customer when adding your list Essence As the name suggests, this type of news is designed to welcome customers and confirm their subscriptions, but also provides you with an opportunity to introduce your brand.
Once the customer purchases or registered your current affairs communication, he will receive welcome electronics in the inbox in the inbox Mail, so don’t be disappointed. Arrange your welcome email within an hour, and your store is in your mind. According to EMMA, the opening rate of emails is welcome to 50%. Similarly, WordStream found that the opening rate of welcome email is 4 times that of standard email marketing activities, and the click -through rate is 5 times that of standard email marketing activities. That’s a powerful thing.
This email from fashion retailer Friend of Franki is simple and effective. It covers basic knowledge: confirming customers’ subscriptions, display clothing, and providing ways to keep in touch through social media. More importantly, it contains a coupon code, so shoppers can enjoy $ 20 discounts at the next purchase.
How to use AutomateWoo to create welcome email
1. Create a new workflow and name it. In the
trigger
drop -down list, select \”Create Customer Account\”.
2. Select a action. Select Send an email
, enter the customer email variable, add the theme line, and then write your message.
3. Select your time. When customers join your email list, they expressed their strong interest in your brand, so please welcome them immediately. If your WOOCOMERCE website sends a receipt immediately after purchasing, you may want to delay welcome email for 60 minutes. However, don’t be afraid to send too many emails at a time -customers usually do this.
4. Finally, set your email status as \”activity\”, and then click \”
Save
\”.
2. Reminder of abandoned shopping carts
On average, 75% of online shopping carts were abandoned in 2018- Many people browse the website and add the goods to Shopping cart, then lose interest and close the browser tab.
FortunateCompleted.
According to data of Salescycle, 46.1% of people open the shopping cart % Of people clicked inside the email, and in these clicks, more than 35% of the people finally bought something. It’s really eye -opening! Kats Botanicals sends an abandoned e -mail to show customers the exact content in their shopping carts, as well as pictures and prices. They also link to their contact page, so if the customer does have any questions or questions, they can get in touch.
How to use AutomateWoo to create an abandoned shopping cart email
1. Create a new workflow, give it a name, and then select your trigger trigger Instrument. To capture all customers who abandon the shopping cart, please choose \”The shopping cart has given up.\” You also need to choose to send an email after giving up the shopping cart. No matter what your shopkeeper leaves, you only have a few hours to win back. Therefore, send your email within one day of giving up the shopping cart.
2. Select Send an email ] As your operation, then create your email. Using the variables listed on the right, you can display the goods in the customer’s shopping cart and provide a link to allow the customer to return directly to complete the checkout.
3. Finally, set the status as \”activity\”, and then click \”
Save\”.
3. Winning back email If the customer is not active for a while, you can re -attract them by winning the e -mail.
Most of the e -mail lists of most Woocommerce companies have quiet customers. They may not have been here for a few months, but if you have their emails, they must be interested at some time! Because these people are familiar with your brand, it is easier to persuade them to buy it again than winning a new fan. You only need to push them back to your website and view new features.
Winning emails usually have incentives, such as discounts or free delivery. If you include the expiration date, you can seamlessly follow up the second time before the expiration.
Some shops like to use phrases such as \”We miss you!\” To express emotions. Also, \”Where are you going?\” Remind customers that they did not participate for a while.
How to use AutomateWoo to create a win -win email
1. Create a new workflow, name it, and then select the trigger Customer win back . This trigger will be triggered according to the date purchased by the client. 2. Select the number of days after the last purchase to send emails. 30 days is a good starting point, but you need to test to understand the way that is most suitable for your customers.
3. Set the operation to \”Send Email\” and create your email. Use the variables listed on the right, including the coupon code to attract unconventional shoppers and buy it again.
4. Finally, set the status of the workflow to \”activity\”, and then click \”
Save\”.
Follow up your client
Automated email reduces you With the huge burden of your team, the trigger ensures that your email is sent to customers at the best time.
The three emails we have discussed in this article -welcome email, give up shopping cart reminders and win back email -help you welcome new customers to bring them back to your store, And attract them again when they lose interest.
1. Create a new workflow and name it. In the 
2. Reminder of abandoned shopping carts 
