Finding new customers is usually one of the most difficult and expensive parts of a company. This is the reason why the returning guests are so precious -the cost of selling to existing buyers is far lower than the cost of attracting and transforming new buyers.
Loyal customers will not only buy repeated purchases, they often talk to their friends and family about your business, so as to realize sales through recommendation.
But how do you build online customer loyalty?
Woocommerce creates three extensions for your online store, which will help your customers come back again and again.
Use Woocommerce points and rewards to make shopping interesting
One of the disadvantages of online sales products is that your customers missed each purchase every time Get the fun of membership cards from time to time. But through Wookommerce points and reward extensions, you can use personalized transactions and special offers to bring some fun to your online store.
The following is its working principle:
When the customer purchase, write comments, register your email list or join your membership plan, they will Earn points. They can use these points in the future to exchange discounts on future purchases.
Use points and rewards, you can custom Discount value.
Assuming you spend one point for each dollar. If the customer spends $ 50, they will get 50 points. You can then set a discount of 25 points equal to $ 1.00. Therefore, the same 50 points will be worth $ 2.00 in future purchases.
This is a good way to make customers satisfied with you and inspire them to use points.
More loyalty marketing selection
You can fully control the operating method of the reward system through points and rewards. Here are only some other available functions:
- Control the maximum discount that can be obtained by using shopping carts, categories or product level points.
Reward points for registering or writing product reviews.
Apply the earning points to all previous bitsSingle, customers can immediately start redeem points to get discounts.
Adjust the customer’s points balance.
Set the name and points of the reward system to match your brand.
The name of the points that can change your customers can actually become a powerful brand tool. Suppose your online store Sugary Treats sells candy and chocolate. You can call your reward plan \”Treat Rewards\” and the integrals \”Treat Bucks\”.
The more special your reward system, the more you customers want to stay. Custom your loyalty plan can make it feel unique and unique.
But what about customers who have been loyal for many years? If you add the reward plan to the existing online store, you can apply your points to the previous order before the customer, so that they can immediately start redeeming discounts. Survey and hospitality for customers!
The loyalty plan can help increase your average lifelong customer value. Your buyer will be attracted to your online store instead of shopping elsewhere.
More information about Woocommerce points and rewards
Use smart coupons for customers to return to coupons and discounts are encouraged to buy repeated purchases good idea. With the Smart Coupons extension, you can create and manage any type of coupon that can almost imagine.
You can provide:
After buying an additional product discount.
- After a certain amount of consumption. For example, \”spend $ 250, get a coupon of $ 25.\”
- Your client can give gift vouchers to friends and family members.
- One -button coupon discount appeared at the checkout.
- URL -based coupons can be shared by email or social media as a link.
You can also create a credit system, and your customers can deposit the money into their online account. For example, someone may add $ 100 to their account, but only purchased $ 40 products. They will want to come back in the future to use the additional $ 60! However, you may want to provide other payment methods because not all customers want to save their money into your website.
Smart Coupons can be seamlessly collaborated with many other Woocommerce extensions, such as chain products and subscriptions. Through other integration, you can create coupons for subscriptions and members. In order to motivate members to renew, providing a limited -time renewal coupon can increase your members’ loyalty.
By using smart coupons, you can also automate the time to create a coupon. You can automatically generate thousands of coupons, send them to customers through emails, add them to your store, and even export them as CSV files to share with business partners.
This is a good way to increase customer loyalty and average transaction scale.
View other six other intelligent coupons strategies.
Use email to follow up to improve customer loyalty
Email marketing is an effective way to contact customers and encourage repeated purchases.
Follow-UPS expansion to automate the email marketing process, and keep everything on your WooCommerce website normal. Because it is managed from your WoOocommerce dashboard, your entire store workflow is in the same place. Moreover, it is much cheaper than many email marketing platforms. Follow-ups provides all the same features you expect from the email system. You can:
Automation your email marketing.
Email in advance.
- Import email lists.
- But the follow -up operation went further. Because it is seamlessly integrated with WOOCOMMERCE, it can enlarge the effectiveness of other extensions and deepen your relationship with customers.
Use merging tags and custom variables to personalized emails.
Send current affairs communication.
Create the template.
Segment your e -mail list.
Track your email indicators, such as opening the number of times and the number of clicks.
For example, you can use follow-ups to create and send personalized coupons for each customer Essence One printed with their nameTo a large extent, coupons make buyers feel appreciated and special! You can create pre -written emails based on customer operation, such as the first order. This is a good way to attract customers at a critical moment, such as when member qualifications start or return to your store after they leave for a long time.
Follow-ups also enables you to send thanksgiving tweets, request comments and contacting your buyers directly on Twitter after purchasing.
Participation in multiple channels helps to improve customer loyalty and attract new customers. By following, you can use emails to enhance everything you do using smart coupons and points and rewards, and observe your business growth.
More information about subsequent expansion The key to customer loyalty through three powerful expansion
The key to successful customer loyalty is Create value. The important thing is to make your customers feel appreciated and enjoy the experience of shopping with you!
By combining points and rewards, smart coupons and follow -up, you can create a strong dynamic dynamic dynamic The system keeps customers participate, contact, happy and surprised.
