The number of customers obtained during the holidays of retailers increased by 29% to 59%, which is you Or the year of your client, this season is decided to succeed or fail.
You must first ask yourself: Can your website cope with the increase in traffic? As a need for Wooexpert, we have seen the good, bad and ugly of optimizing the website, and we want to help you avoid the latter two.
There is no simple universal solution, but we have summarized the six active improvements you can carry out your store now . The more people visit your website, the more obvious these optimization effects.
Let’s start.
1. Optimize your hosting environment
The host of your store will have one of the biggest impact on it. If it cannot handle a large amount of flow, your plan does not have enough RAM, or if you do not get the correct support, your sales may*significantly fall.
It may be too late to replace the host this season. The best way is to improve your current plan. If you need, move to a better host after the season.
Consider the following:
You are sharing the server Is it or a special server?
– The higher the quality of your hosting environment, the better.
Ask your host how to deal with the surge in traffic -If you need to test this, there is a good service list here to help you.
Test whether your host can handle large-scale queries -It is like those in the \”My Account\” page.
Check whether the CDN can be used -s will reduce the loading time and speed up the response speed. If your host does not have a built -in CDN, try Cloudflare.
Make sure your SSL certificate will not expire – nothing is worse than seeing the opening lock icon.
2. Clean up the database of the store
Sometimes your database can store unnecessary data.
These are things you may never use, such as spam/deleted comments,Posts and logs.
WP Optimize is a good plug -in to quickly clean up the database. Run it will make your store immediately increase.
The store runs slowly? Optimize it.
3. Accelerate speed Mobile shopping is increased sharply every year. On Monday on the Internet, almost half of the store’s traffic came from smartphones, creating nearly 30% of revenue.
Shoppers have no time or patient waiting for the store to load, especially on mobile devices. Accelerate or miss sales.
If your website is very slow, people will rebound. Customers want mobile websites to run in the best way. This means the response capability on any screen size.
The following is some tools that help you test the speed of the store:
If you are not familiar with
Speed \u200b\u200btest
Speed \u200b\u200band places where mobile users can improve.
Microsoft provides a free site scan for those who have
some optimized store experience , and you may find it very helpful.
For
experts and developers -GTMETRIX will provide you with in-depth performance reports about the speed of the store and detailed information about slowing speeds.
Another prompt: Picture (especially big pictures) will make the page load very slowly, especially on mobile devices. Try to compress all images and activate Photon in Jetpack to cache them. These are some of the simplest ways to gain speed on your website.
4. In -depth user test User test means that he is in harmony Browse your store in the same way. We recommend the following tests:
Follow the purchase of funnel
, from viewing the product to checkout.
Account created funnel
.
Password recovery funnel
.
Coupon code
or other discounts.
The function of any new page
(for example
login page , temporary quotation page).
The function of the new product (for example bundled package ).
All other small things you can think of. This includes abandoned shopping cart emails, social sharing of products, any special holiday emails (including links) and so on.
Test, test, test -especially if you add some new things to the holidays. (Image source: WUEESTNIGEL (CC By 2.0) These elements are usually suitable for e -commerce websites that need to be paid attention to. Your store may have some unique elements. Testing them thoroughly.
Holidays mean Many new customers, your first impression is crucial
. The smooth process will leave a long -lasting impression, which will definitely make them want to come back.
[ 123]
5. Check your expansion and integration
It’s time to run all extensions and themes, and ensure that everything is the latest [ 123] Now deal with any errors and conflicts so that they will not have problems at this busy. If you encounter something that needs a lot of work (for example, the theme of the child or Overdue expansion), and not a key task, you may want to put it aside temporarily.
Another idea: you may be using
Facebook to market
, Google Adwords and Google Analytics.
Check your conversion tracking and pixel implementation to ensure that they are triggered correctly . Tell us: Nothing is worse than the flow of traffic, but it is found that the data it produces is useless later.
6. 实施代码冻结
最后一个建议：冻结商店。
把你的商店放在冰上……现在。[123 ] The \”code frozen\” we are talking about refers to the time range that does not make significant changes to the production environment. During this period, You do not add new plug -in or extend, adjust CSS or modify your transportation rules, unless it is, unless it is Emergency
.
[12]3] This should be completed before the holiday (remember we said that we will start earlier?).Unless there is an emergency affecting the shopping experience,
Do not touch any code or update extension.It can wait!
Code freezing should start from early November and last until early January.Plan in advance, there will be no problems with the implementation of frozen.
Plan in advance, enjoy a pleasant holiday
Planning in advance and taking action as soon as possible will bring a pleasant holiday.The key here is to start as soon as possible!Activeness is better than passive reactions every time. Start the plan for holidays in advance so that you or your developers have enough time to review, implement and test everything .Tell us: There is no better feeling than preparing.
Did we miss?How do you set up your store (or client’s store) to spend a relaxed holiday?Let us know in the comments.
This means the response capability on any screen size
